As AI reshapes the future of retail, leaders are navigating the complex path from experimentation to real-world implementation. This session explores how cutting-edge advancements in generative AI and large-scale models are being applied across merchandising, supply chain, marketing, and customer experience. Learn how forward-thinking companies are tackling the biggest barriers to adoption—from fragmented data and legacy systems to talent gaps and ethical considerations—while building scalable, responsible AI strategies that unlock real business value.