Press & Analyst Information
Applicants for press and analyst passes for NRF 2026: Retail’s Big Show must meet the following criteria. Please read carefully to ensure all required documentation is provided.
Credentials may be submitted through the registration portal or emailed to eventpress@nrf.com for verification. NRF reserves the right to ask for verification of any individual's credentials. All registrations are subject to approval by NRF.
For those not eligible for press or analyst registration, please visit our general registration page.
Broadcast, print and online journalists:
Reporters and editors must have an editorial role at a well-established news outlet that publishes original content.
Reporters and editors must provide a valid business card or link to their author page.
Reporters and editors must provide a copy of two recent bylined articles or clips that cover the retail industry. Content must have been published after Jan. 1, 2025, and demonstrate consistent reporting.
Bloggers:
Bloggers must provide two recent bylined blog posts that cover the retail industry. Content must have been published after Jan. 1, 2025, and demonstrate consistent reporting.
Bloggers must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 50,000 unique visitors per month.
Blogs may not be hosted on an outside platform such Medium, Substack or LinkedIn.
Podcasters:
Podcasters must provide two recent retail industry-related episodes hosted or co-hosted by the registrant. Content must have been published after Jan. 1, 2025, and demonstrate consistent reporting.
Podcasters must submit documentation from an external web analytics service (such as Google Analytics, Spotify Analytics or Apple Analytics) showing a minimum of 4,000 monthly listens or over 1,000 listens/episode over the span of one month.
Freelance journalists and contributors:
Freelance journalists and contributors must present a letter of assignment from a well-established media outlet with the assigning editor’s name and contact information.
Freelance journalists and contributors must provide a copy of two recent bylined articles or clips. Content must have been published after Jan. 1, 2025, and demonstrate consistent reporting.
Not eligible:
Analysts – Analysts are not eligible for a press pass but may request an analyst pass. Organizations may register up to five (5) analysts, subject to verification and NRF approval.
Consultants, PR and Marketing Representatives – Individuals in consulting, public relations and marketing roles do not qualify for a press pass.
Non-Editorial Employees at a Media Organization – Non-editorial roles, such as sales, marketing and finance, do not qualify for a press pass.
Social Media Accounts – Content creators and individuals who publish primarily on social media (LinkedIn, Instagram, TikTok, X) do not qualify for a press pass.
Analysts:
Analysts must have a research role in a well-established data analysis or research services company that publishes original content.
Analysts must provide a copy of a recent bylined research paper or report published in 2025 and during the last nine months. Submitted reports may not be in presentation format.
Each organization may register up to five (5) analysts, subject to verification and NRF approval.
The registration rate for approved analysts is $500 per registration.
Not eligible:
Consultants – Those working in consulting roles do not qualify for an analyst pass.
Venture Capitalists, Holding Firms and Private Investment Firms – Those working in venture capitalists, holding firms and private investment firms do not qualify for an analyst pass.
Non-Research/Analyst Roles – Those with non-research related roles do not qualify for an analyst pass.