NRF 2026 is taking place at the Jacob K. Javits Convention Center in New York City, Jan. 11-13, 2026, and attracts top industry leaders from across all of retail. Look at blog posts, event photos, video highlights and press coverage from NRF 2026 below.
Browse NRF blog posts about NRF 2026: Retail's Big Show.
Explore video highlights from across NRF 2026: Retail's Big Show.
Limited inventory and thoughtful partnerships: How brands at NRF are making the most of TikTok Shop
Glossy | Jan. 13, 2026
TikTok Shop strategies from Tarte, Crocs and Pacsun
AdAge | Jan. 13, 2026
Delving Into ‘The Next Now’ at NRF 2026: Retail’s Big Show
Progressive Grocer | Jan. 13, 2026
Mixed, but Optimistic Outlook on Retail Economy from Economists at NRF
SupplyChainBrain | Jan. 13, 2026
Day two at NRF’s big show: Ralph Lauren and Sephora talk AI and taking risks
Inside Retail US | Jan. 13, 2026
Ulta teases future AI use cases
Retail Dive | Jan. 13, 2026
Kroger taps Google Gemini, announces more key AI moves
Grocery Dive | Jan. 13, 2026
The North Face’s Caroline Brown on Balancing Performance and Mass Appeal
Shop Eat Surf Outdoor | Jan. 13, 2026
3 retail trends to watch in 2026, according to NRF 2026
Yahoo Finance | Jan. 12, 2026
From Ralph Lauren to Walmart, retailers at conference focus on uses for AI
CoStar News | Jan. 12, 2026
RFID at NRF: Previewing the Innovations That Will Shape 2026
RFID Journal | Jan. 12, 2026
In the age of AI, REI is turning to its human employees to win
HR Dive | Jan. 12, 2026
Retailers turn to AI to speed up checkout and personalize shopping
Fox Business | Jan. 12, 2026
How Sprouts gamifies employee training
Grocery Dive | Jan. 12, 2026
How rising retail brands use influencers to combat digital overload
Marketing Dive | Jan. 12, 2026
Walmart teams up with Google’s Gemini for AI-assisted shopping
Retail Dive | Jan. 12, 2026
In the age of AI, REI is turning to its human employees to win
Retail Dive | Jan. 12, 2026
How Home Depot, Wayfair executives are preparing for an agentic AI future
Customer Experience Dive | Jan. 12, 2026
Walmart teams with Google to make shopping easier for customers
Chain Store Age | Jan. 12, 2026
Day one at NRF's big show: Mango, Coach & REI discuss customer consideration
Inside Retail | Jan. 12, 2026
Walmart Teams Up With Google's Gemini to Let Shoppers Buy With AI
Entrepreneur | Jan. 12, 2026
NRF Foundation Honors raises $2.7M to support retail careers
Mass Market Retailers | Jan. 12, 2026
Walmart and Google announce an agentic AI e-commerce integration at NRF's "Big Show"
Mass Market Retailers | Jan. 12, 2026
NRF 2026: Microsoft and Adobe are Partnering to Advance Marketer AI | MSDynamicsWorld.com
MSDynamicsWorld | Jan. 12, 2026
Brazilian retailers head to New York to explore AI in stores
Valor International | Jan. 12, 2026
Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker
Shop Eat Surf Outdoor | Jan. 12, 2026
REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI
Shop Eat Surf Outdoor | Jan. 12, 2026
NRF 2026: Five tech start-ups reshaping retail landscape
Fashion United | Jan. 12, 2026
What Must Luxury Protect in the Age of AI? — LVMH’s Vision at “NRF 2026"
Oui Speak Fashion | Jan. 12, 2026
Google, Shopify, retailers push new AI shopping standard at NRF 2026
Axios | Jan. 11, 2026
Google and Walmart Join Forces to Shape the Future of Retail
AdAge | Jan. 11, 2026
This Is The Year AI Agents Will Reinvent How Retailers Do Business
Forbes | Jan. 11, 2026
Google announces a new protocol to facilitate commerce using AI agents
TechCrunch | Jan. 11, 2026
Google, Shopify Build Momentum In Agentic AI Shopping At NRF 2026
Investor’s Business Daily | Jan. 11, 2026
Google, Shopify unveil new agentic protocol for retailers
American Banker | Jan. 11, 2026
Google expands AI-assisted shopping features of Gemini
Associated Press | Jan. 11, 2026
Fanatics CEO Targets $50 Billion Sales, Announces Credit Card Launch
Forbes | Jan. 11, 2026
Walmart partners with Google Gemini on shopping tool
CNBC | Jan. 11, 2026
Google launches Universal Commerce Protocol, bets on AI-powered retail
CNBC | Jan. 11, 2026
NRF's Big Show attracts marketers and what to expect in 2026
AdAge | Jan. 9, 2025
Three tech questions NRF 2026: Retail’s Big Show will answer
Chain Store Age | Jan. 9, 2026
NRF 2026 Retail’s Big Show to kick off in New York on January 11 with over 5,000 exhibitors
Fashion Network USA | Jan. 9, 2026
What To Look For at NRF 2026: Retail's Big Show
WWD | Jan. 8, 2026
Why Restaurant and Hospitality Professionals Should Attend NRF’s Retail’s Big Show At Javits
Total Food Service | Jan. 7, 2025
Showcase your latest innovation on retail's largest stage! Being part of the NRF Expo gets you in front of retail decision-makers from more than 100 countries. Exhibitors can also purchase additional branding opportunities to boost your presence at Retail's Big Show.
Contact: Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com
Retail’s Big Show will return to New York City January 10-12, 2027. Mark your calendars and join us for three days of ideas, innovation and industry-defining conversations.
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