Retail Store Tours

See what’s in store

Retail Store Tours are expert led, highly curated, time efficient guided walking tours of cutting-edge stores. Experience the latest technologies, store designs, employee training programs, safe shopping, best practices & much more.

These retailer-only tours allow attendees to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

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Tour Topics and Information


American Dream: The Future of Retail Experience

A world-class retail and entertainment destination, American Dream redefines the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment, and attractions. Called one of the seven wonders of the retail world, American Dream features over 400 stores and attractions just a short bus ride from the Javits Center with each store having a unique experience.

It is among the most technologically advanced shopping centers in world with one of the most advanced uses of digital signage technology, and offers the best-in-class luxury, fashion, beauty, electronics, sports, children's, and technology stores all in one location. Watch this video to see the American Dream experience!

Discounts at select stores are available for tour participants.

Learn more about the expert leading this tour.

This tour is sponsored by:

Tour duration: 4 hours

American Dream

Brooklyn / Williamsburg: Where Trends, Technology and New Business Models are Created

Well over a decade ago, an influx of artists, musicians and retro-style bars made Brooklyn's Williamsburg neighborhood trendy. Today, we find existing brands such as Apple and Alo Yoga in unique forms and formats. Come to Williamsburg to see new creative concepts, products and business models in retail, easily accessible from Midtown Manhattan and the Javits Center.

Learn more about the expert leading this tour.

This tour is sponsored by:

Tour duration: 2 hours

Williamsburg Brooklyn

Hudson Yards: Merging Brick-and-Mortar with Digital

One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan's West Side and a five-minute walk from the Javits Center.

Discounts at select stores are available for tour participants. 

Learn more about the expert leading this tour.

This tour is sponsored by:

Tour duration: 2 hours

Hudson Yards

SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention

Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. A short distance from the Javits Center, SoHo and NoHo are known worldwide for innovative artistry and artfulness. It is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves.

Learn more about the expert leading this tour.

This tour is co-sponsored by:

Tour duration: 2 hours


Who should tour?

Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.  

What will I learn?

Learn seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition.

What will the tour be like?

Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location. 

What are the benefits?

  • Gain insider insights
  • Hear from industry subject matter experts
  • Stay in touch with industry trends and technology
  • Network with your peers

When are the Retail Stores Tours offered?

Friday, January 13, 2023

  • 2:00-4:00 pm – Brooklyn/Williamsburg, Hudson Yards, SoHo + NoHo

Saturday, January 14, 2023

  • 10:00 am-12:00 pm – Hudson Yards, SoHo + NoHo
  • 10:00 am-2:00 pm – American Dream
  • 11:00 am-1:00 pm – Brooklyn/Williamsburg
  • 2:00-4:00 pm – Brooklyn/Williamsburg, Hudson Yards, SoHo + NoHo

Monday, January 16, 2023

  • 6:00-8:00 pm – Hudson Yards, SoHo + NoHo

Wednesday, January 18, 2023

  • 10:00 am-12:00 pm – Hudson Yards, SoHo + NoHo
  • 10:00 am-2:00 pm – American Dream
  • 11:00 am-1:00 pm – Brooklyn/Williamsburg

How do I purchase a tour?

  • Guided Retail Store Tours can be purchased in the “Add-on Experiences” section of registration.
  • The cost is $180 per tour.
  • Guided Retail Store Tours are available to retailers only.

All Guided Retail Store tours will depart from a designated location that will be emailed to tour participants prior to NRF 2023: Retail’s Big Show.

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Retail Store Tours