Matthew Guiste

Matthew Guiste

Global Retail Technology Strategist

Zebra Technologies


Matthew is a veteran retail practitioner with more than two decades of experience across software, and hardware vendors, as well as working directly for retailers. He is passionate about combining strategy, design, and technology to transform retailers and create experiences that customers remember and care about.

Today Matthew is the Global Retail Technology Strategist for Zebra. Previously he spent 10 years at Starbucks and worked for Blue Yonder Software and AT&T Wireless. Matthew earned an MBA from the University of Washington.

Speaking in:

Monday Jan 12

2:15pm - 3:00pm

Exhibitor Big Ideas Stage 2

How Lowe’s is super powering associates to enhance customer service

Customers today expect more out of their in-store experience than ever before. To meet the moment, Lowe’s is pioneering handheld technology that enables more efficient store management, leveraging advanced self-serve kiosks in hundreds of stores, and tapping the power of AI to allow associates to spend more time with customers. The result is a shopping experience that’s easy, fast, and fun.