Swee-May Ngeow
VP, North America Product
Visa
Swee-May Ngeow is a seasoned payments executive with over 20 years of experience across card, digital, and emerging payments. As Vice President and Head of Client Strategy & Solutions in Visa’s North America Product organization, she leads market strategy development and execution, helping clients—from Fintechs to Fortune 100s—navigate transformation, modernization, and innovation in payments. Her teams are responsible for go-to-market strategy and commercialization efforts, ensuring Visa’s products and solutions are effectively brought to market and aligned with client needs. May brings a unique blend of strategic insight and delivery excellence, enabling clients to accelerate growth, deepen engagement with Visa, and stay ahead in a rapidly evolving landscape.
Speaking in:
Tuesday Jan 13
12:10pm - 12:40pm
Empowering the AI shopper: Creating friction-free experiences in the age of agentic commerce
As AI agents begin to take the reins on everything from product discovery to checkout, the way consumers shop is about to shift dramatically. To meet this moment, leading brands are rethinking how they structure product information, loyalty experiences, and payment flows—designing systems that allow digital “co-shoppers” to act instantly, confidently, and securely on behalf of their users. This session will unpack how businesses can surface the right data to support smart, on-brand recommendations, implement merchandising and fulfillment strategies for fully automated carts, and build a trust layer that ensures security and privacy without introducing friction. Discover what it takes to enable AI-powered shopping that feels effortless—for both the customer and the brand.