Agenda

Saturday, January 13

8:00am8:30am

Breakfast

8:00am8:30am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
8:00am5:00pm

What's in store for Retail Media Networks

8:00am5:00pm
Javits North
Pre-registration and separate registration required. Join hundreds of retailers, in-store experience and technology experts, brands and agencies at this full-day event focused entirely on what's widely considered the most important channel in the wh ...
8:00am10:00pm

NRF Retail Week | Saturday, January 13

8:00am10:00pm
Surrounding NRF: Retail’s Big Show each year, NRF Retail Week is a celebration of parties, high-profile partner events, innovative store tours, experiential tech, workshops, educational sessions and more. Preview it all with NRF Retail Week, where NR ...
8:30am8:40am

Welcome and introduction

8:30am8:40am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required. Opening remarks from Chris Riegel, CEO of STRATACACHE, followed by an introduction to in-store experience from category captain Andy Murray. ...
8:40am9:15am

Creating a total in-store communication architecture harmonizing shopper, brand, and retailer needs

8:40am9:15am
Javits North, Level 4
Andy Murray, Founder and CEO of bigQuest Advisory, Inc., will provide insights based on his experience as former SVP of in-store experience at Walmart and Asda, and founder of Saatchi & Saatchi X, followed by a discussion with Beth Ann Kaminkow, ...
Evan Hovorka

Evan Hovorka

VP, Product and Innovation
Albertsons Media Collective
9:15am9:25am

Category captain POV: In-store monetization and value

9:15am9:25am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required. Setting the stage on in-store monetization and value, featuring Kevin Carbone, category captain. ...
9:25am10:10am

Commerce media - A radical paradigm shift in the advertising landscape

9:25am10:10am
Javits North, Level 4
Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the bra ...
Jen Bryce

Jen Bryce

Associate Director, Head of Retail Media Partnerships & Investment, US
Unilever
Susan O'Brien

Susan O'Brien

Chief Brand & Customer Officer
Canadian Tire Corporation Ltd.
10:00am2:00pm

Retail store tours

10:00am2:00pm
Meet at designated location
Separate registration and additional fee required. For retailers only. Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing ...
10:10am10:30am

The multiplier effect of in-store retail media on overall enterprise value

10:10am10:30am
Javits North, Level 4
Join Mark Boidman, Partner and Head of Global Media at Solomon Partners, as he discusses long term value building that comes with deploying in-store media networks at scale. Learn why he's bullish on the predicted ROI of in-store retail media and in- ...
10:30am10:40am

Category captain POV: Tech, measurement and insights

10:30am10:40am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required. Setting the stage on Tech, measurement and insight, featuring category captain Chris Riegel. ...
10:40am10:55am

Networking break

10:40am10:55am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
10:55am11:40am

Quantifying retail media in-store success: Measurement and innovation

10:55am11:40am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best pra ...
Claire Wyatt

Claire Wyatt

VP, Business Strategy and Marketing Science
Albertsons Media Collective
11:00am1:00pm

Retail store tours

11:00am1:00pm
Meet at specified location
Separate registration and additional fee required. For retailers only. Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing ...
11:40am12:10pm

The state of in-store media: Non-US perspectives

11:40am12:10pm
Javits North, Level 4
In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN g ...
12:10pm1:00pm

Lunch

12:10pm1:00pm
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
1:00pm1:30pm

Why data counts - Extending monetization across all retail channels

1:00pm1:30pm
Javits North, Level 4
What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the ...
Howard Luks

Howard Luks

VP, Vertical Development, CPG and Retail
LiveRamp
Lori Johnshoy

Lori Johnshoy

Head of Retail/CPG/Media Network Industry Strategy
LiveRamp
1:30pm2:05pm

'The sentient store': Presentation and fireside chat

1:30pm2:05pm
Javits North, Level 4
Chris Riegel, CEO of STRATACACHE, will present his vision for what he calls the 'sentient store' and then host a panel of experts. They will discuss multiple technologies and innovations being deployed within the connected store – including smart car ...
Ron Carey

Ron Carey

Founder and CEO
Tilt Creative + Production
2:00pm4:00pm

Retail store tours

2:00pm4:00pm
Meet at specified location
Separate registration and additional fee required. For retailers only. Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing ...
2:20pm3:00pm

How streaming and RMN interact: Synergies and challenges

2:20pm3:00pm
Javits North, Level 4
Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announceme ...
3:00pm3:40pm

Fireside chat: Threats to retail marketing and advertising from the current political and legislative landscape

3:00pm3:40pm
Javits North, Level 4
Retail loyalty marketing programs are at the core of RMN's growth. Consumers join them because they see value in targeted offers. But loyalty programs are under attack by consumer groups who argue that consumers shouldn't have to provide their person ...
Paul Martino

Paul Martino

VP and Senior Policy Counsel
National Retail Federation
3:00pm7:00pm

Retail store tours

3:00pm7:00pm
Meet at designated location
Separate registration and additional fee required. For retailers only. Retail Store Tours provide expert-led curated, guided walking tours of cutting-edge retail store experiences. See firsthand how retailers are using their understanding of changing ...
3:40pm4:25pm

Retail media networks: An ongoing journey from promise to performance

3:40pm4:25pm
Javits North, Level 4
Retail media networks have become more entrenched with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and real ...
Molly Rapert

Molly Rapert

Associate Professor, Marketing and Director, Center for Teaching Effectiveness
Sam M. Walton College of Business
4:25pm4:55pm

Looking ahead: Insights and predictions for in-store RMN

4:25pm4:55pm
Javits North, Level 4
Kevin Carbone, CEO of SCALA and PRN, brings together a super-group of three leading retail media thought leaders to discuss the day, distill the insights, and share some predictions for the next stage of in-store retail media. This event is part of W ...
5:30pm7:00pm

NRF 2024 Opening party

5:30pm7:00pm
Marriott Marquis, Times Square
The Big Show Opening Party is BIGGER than ever as it expands to two levels of the Marriott Marquis. Enjoy SPICE & ICE themed specialty beverages and delicious eats on both levels. Feeling spicy? Head to level 5 where the food, music and drinks wi ...