While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.
