January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Looking for specific products to enhance your business? Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions. Each curated, two-hour tour is a guided walking journey through the NRF 2025 Expo.
Expo Tours are open to retailers only and can be purchased during registration.
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98% of retailers plan to invest in generative AI in the next 18 months.
What is it?
This tour will visit companies with the tools to engage in Generative AI with text and AI-generated customer service agents. Utilizing AI across the entire customer journey has the promise of building stronger retailer and customer relationships.
Who should tour?
Executive teams, marketing teams, consumer loyalty researchers and decision-makers in operations.
What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.
What is it?
Advances in technology are making it easier for brands to experiment with interactive experiences. From AR and VR to touchscreens to apps, retailers are enhancing and extending the brand experience in a personalized and meaningful way. The pace of change is rapid and knowing what is on the near horizon is essential in today’s operating environment. Knowledge of advanced chip sets is essential for today’s leaders and teams.
Who should tour?
CEOs, COOs, CMOs, CFOs, CROs and any retailer interested in innovation.
What will I learn?
Meet and learn more about technology companies driving the pace of change for the next 36 months.
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.
What is it?
This tour focuses on technologies enabling intelligent physical retail with sustainable, smart stores, and how in-store advertising drives in-store customer loyalty programs.
Who should tour?
Retailers responsible for business analysis, business development, marketing, IT and operations.
What will I learn?
You will learn how to measure the impact of sustainability and compare smart stores versus standard stores.
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.
What is it?
Retail media and loyalty bring advertisers and brands closer to the point of sale, meaning ads may be more likely to convert. Other benefits include access to retailers' first-party data, which includes information from loyalty programs, and the ability to leverage relationships that already exist between brands and retailers.
Who should tour?
Executives in marketing, loyalty, finance and store operations.
What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. Ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.
What is it?
This tour highlights innovations to connect the customer journey in-store, online, in-app, and for personalization scaling. It also highlights the technologies empowering employee training on the front line, improving the bottom line.
Who should tour?
CEOs, CMOs, CROs, COOs, CTOs and other decision-makers in operations, design and marketing.
What will I learn?
Learn the latest technology and best practices for the connected store journey with a look at 2025 and beyond.
Expo Tours can be purchased through the “Add-on Experiences” section of registration.
The cost is $150 per tour.
Expo Tours are available to retailers only.
