Mike Sallette

Vice President, Media, Licensing, & Sponsorships

Danone North America

As the Vice President of Media, Licensing, and Sponsorships at Danone North America, Mike leads the team that drives incremental sales growth and connects brands with culture.

Before joining Danone in 2020, Mike led media and search for Nestlé’s US portfolio of water brands and served on the Nestlé Global Media Council. He also managed retail media and eCommerce search strategies that increased sales and profitability.

Prior to the brand side, Mike led worldwide marketing for Amazon's Demand Side Platform (DSP) and programmatic advertising solutions. He also led corporate marketing, sponsorships and executive keynote programs that raised awareness of Amazon Advertising globally.

Previously, at USA TODAY he developed award-winning integrated campaigns for marketing clients.

Mike serves on The Advertising Club of New York Board of Directors. He started his career at a tech start-up and earned a Master of Science in Marketing from NYU.

Speaking in:

Saturday Jan 11th

1:05pm - 1:45pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Brands Get Real: In-store RMN - Performance media, upper funnel, or both? Moderated by Lauren Johnson, Deputy Editor of Retail Media and Commerce, Adweek, with Mike Sallette, Vice President, Media, Licensing, & Sponsorships, Danone North America

While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.

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Mike Sallette

Speaking in:

Saturday Jan 11th

Panel: Brands Get Real: In-store RMN - Performance media, upper funnel, or both? Moderated by Lauren Johnson, Deputy Editor of Retail Media and Commerce, Adweek, with Mike Sallette, Vice President, Media, Licensing, & Sponsorships, Danone North America