Lauren Johnson

Deputy Editor of Retail Media and Commerce

Adweek

Lauren Johnson is Adweek's deputy editor of retail media and commerce. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.

Speaking in:

Saturday Jan 11th

1:05pm - 1:45pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.

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Lauren Johnson

Speaking in:

Saturday Jan 11th

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company