175+ sessions that get you the inside scoop on future industry trends, unexpected business strategies, innovative technology and more.
Retail's Big Show Overview
The simple buyer and seller relationship is over. But untapped potential for retailers? That’s just beginning! A diverse and growing global value chain means consumer behavior is constantly changing from one moment to the next. Are you ready for the Next Now?
Priceless connections. Practical education. Futuristic solutions. Everything you need now — and next — is right here at NRF 2026: Retail’s Big Show.
View attendee demographicsExplore the NRF 2025: Retail's Big Show recap featuring key highlights from last year's event.
NRF 2026: Retail’s Big Show is the industry’s number one resource for staying informed and ahead of where consumers are going. You’ll find the latest trends and tech, experts and peer insights, product demos and hands-on workshops — all in one place.
175+ sessions that get you the inside scoop on future industry trends, unexpected business strategies, innovative technology and more.
The Startup Hub lets you connect with the newest, most promising startup companies.
An Expo overflowing with 1,000+ industry partners showcasing the latest tech solutions that will transform your business.
The Food Retail Innovation Zone is filled with immersive activations that drop you in the middle of real-world demonstrations of the newest food and beverage technology.
Retail Store Tours take you on guided walking tours through New York City’s cutting-edge retail spaces.
The NRF Innovators 2026 Showcase gives you full access to new-to-market, future-forward tech.
Expo Tours give you a guided, in-depth study of retail technology across specific business disciplines.
The AI Stage is a new collection of curated sessions that offer attendees a deep dive into the transformative role of AI, robotics, agentic AI and emerging technologies in retail.