January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
The world’s largest retail conference and expo welcomes international retailers from around the globe. Use this information to help you and your team register and travel to NRF 2025: Retail's Big Show in New York City.
NRF 2025: Retail’s Big Show will be held at the Jacob K. Javits Convention Center in New York City January 12-14, 2025.
The Opening Party at the Marriott Marquis in Times Square is on January 11, while the Expo and Conference begin on January 12.
You can start planning your interview as soon as possible depending on the information provided by the United States of America's Consulate in your country.
Helpful Links:
Information on Travel Visas
Assistance in getting an Invite Visa Letter
Tips on how to have a successful Visa interview
Request your letter of invitation and make your appointment for a visa interview early. Wait times for a visa interview can be several weeks or more in many countries, especially during peak travel periods. With this in mind, you are strongly urged to place your request for a letter of invitation to attend NRF 2025: Retail’s Big Show as soon as possible.
You will be able to register for NRF 2025: Retail’s Big Show through the online registration system when registration opens at the end of July. For questions, please contact us.
For international retailers that are not part of a team:
Retail All-Access Pass
Registration fees range from $1,000 - $1,400 for members (depending on registration date).
Registration fees range from $2,000 – $2,400 for non-members (depending on registration date).
If you are interested in becoming an NRF member please contact our membership team.
All Venture Capitalists, Holding and Private Investment companies:
Retail All-Access Pass:
Registration fees range from $1,000 - $1, 400 for NRF Members and $2,000 – $2400 for non-NRF members (depending on registration date).
Retail Expo Pass
FREE until December 11, 2024.
Starting December 12, 2024 the cost will be $100.
For International Industry Partners (non-retail companies) that are not exhibiting:
Industry Partners All-Access Pass (non-retail)
Fees start at $2,500 for members (depending on registration date).
Fees start at $3,700 for non-members (depending on registration date).
Industry Partners Expo Pass (non-retail)
Fees range from $2,000 - $2,100 for members (depending on registration date).
Fees range from $3,200 - $3,500 for non-members (depending on registration date).
Please note:
For Industry Partners (non-retail) NRF members, the global attendance limit is 5 people total from the entire company (not 5 per country).
For Industry Partners (non-retail) non-members, the global attendance limit is 2 people total from the entire company (not 2 per country).
To learn more about NRF company qualifications: Please visit our registration eligibility page
For questions about international company qualifications: Please contact fernandesk@nrfevents.com.
For international registration assistance or inquiries: Please contact our international registration team
View pass options for NRF 2025, and a quick guide to help you choose the pass that best matches your needs and interests.
We offer exclusive discounts for retail teams of 10 or more retailers at $1,100 per retailer. Contact us for more information.
It is hard to say exactly, but at this point we anticipate nearly 40,000 attendees.
We expect 1,000 domestic and international exhibitors to attend.
View the full list of the available hotels.
By booking with NRF you get best rate guarantees, protection from hotel penalties for room cancellations, customer service support, protection from hotel relocations and complimentary shuttle service from non-walking official hotels and Javits Convention Center.
Important reminder: onPeak is the only official hotel provider endorsed by NRF 2025: Retail’s Big Show. If you are contacted by any other company offering hotel assistance, please be aware they are not endorsed by our event. Entering financial agreements with these companies can have costly consequences and is not protected by event management.
FHTglobal, in partnership with onPeak, the official housing agency of NRF, is here to support guests and groups with complete travel services through customized packages designed based on your needs. All rooms are part of the official housing blocks of NRF, and package options include hotel breakfast, airport transfers, porterage and, registration support, as well as local services like dinners, tours, and much more.
For more information on FHTglobal concierge service for NRF participants, view FHTglobal's package options information page.
To become an NRF member please contact us at membershipinfo@nrf.com.
International Retail Teams and Individual Registrations:
All cancellation requests must be made in writing.
Cancellation requests received by December 11, 2024, will receive a full refund.
No refunds for requests received after December 11, 2024, regardless of when the registration is received.
For cancellations, please contact susan.cuevas@nrfevents.com for more information.
For retail companies headquartered outside the United States, please contact Gabriela Frederick for more information.
For exhibitor or sponsor sales questions, please contact Tami Sakell, VP, Sales at 202-661-3044.
For other exhibitor questions, please contact Ian Blackwood.
Get ready for an electrifying night at NRF 2025’s Retail’s Big Concert! Join us for an unforgettable night as Flo Rida takes the stage at Retail’s Big Concert, Jan. 13 at the iconic Terminal 5 with an opening set by DJ Pauly D.
Even though the concert is sold out, you can still add your name to the waitlist to be notified if tickets become available.
Must by 21 years or older to attend.
Monday, January 13 at 8:00 - 9:30 pm.
NRF has a variety of guided store tours available. Whether you want to visit individual stores, or the newest and most innovative malls, you have the option during the registration process. Tours are open to retailers only and space is limited.
These are an excellent way to network with retailers as you are guided through the Expo to find new solutions that best fit your business needs. Expo Tours are available to retailers only. Space is limited.
Serviços de interpretação simultânea em português serão oferecidos ao custo de US$ 145.00 por pessoa, se o pagamento for recebido até 10 de janeiro de 2024. Após essa data, o custo por pessoa passará a ser de U$ 225.00. Como procedimiento de segurança, será obrigatória a apresentação de um cartão de crédito (individual ou único para toda a delegação) na retirada do(s) fone(s) de ouvido. Vale notar que não será debitado nenhum valor adicional do cartão, a não ser que o fone seja perdido ou avariado. Neste caso, o valor cobrado será de US$300.00 por aparelho.
Por favor, note que apenas as keynotes e etapas em destaque da NRF serão interpretadas. Expositor Grandes Ideias não terá interpretação disponível.
Portable systems and interpreters from outside vendors will not be permitted.
For more information, please contact rgarcia@contextglobal.com.
The NRF 2025: Retail's Big Show agenda has been translated to Portuguese and is available as a PDF download.
You can use information from our website to promote that your team is coming to NRF 2025. However, if you are using graphics, you will need to get approval on logos from our marketing department. Please contact Paul Kriebs at kriebsp@nrf.com for more information.
Registered International Retail Teams can request a personalized Retail's Big Show International Retail Team icon for use in print materials, online and on social media.
To request the icon, please email kriebsp@nrf.com along with the following information:
Official name of registered International Retail Team
Name to display on the graphic
Primary use of graphics (web, print, social, etc.)
Video and audio recording during the Big Show is strictly prohibited. Any person violating this rule may be removed from the event and their badge may be confiscated without refund.
The Javits Center maintains a smoke-free campus. Smoking is prohibited anywhere on Javits Center property, including the inner roadway and Javits-owned sidewalks.
No one under the age of 18 is permitted to attend.
View the NRF 2025 event rules and policies.
Portable systems and interpreters from outside vendors will not be permitted.
For more information, please contact rgarcia@contextglobal.com.