January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Retail’s Big Show has consistently been on the pulse of the changing retail landscape, offering invaluable insights and serving as a central hub for industry professionals. This year, NRF is not just helping you keep up with change, but become a game changer.
By attending NRF 2025: Retail’s Big Show, you’re equipping yourself with the knowledge and connections to shape the future of retail. Try out the newest innovations, hear directly from global thought leaders and form new connections that will leave you feeling inspired and ready to change the game!
At NRF 2025, 19,000 retail professionals from over 5,000 brands will come together to see 1,000+ exhibiting companies, learn from 175+ educational sessions and network with over 39,000 attendees.
NRF 2025's main campus is the Javits Center, located at 429 11th Avenue in New York City. This is where you'll find Registration, the Expo, sessions and much more.
NRF 2025 is Jan. 12-14, 2025, kicking off Saturday, Jan. 11 with the Opening Party!
Go to the agenda to get a full breakdown of the sessions and hours.
Expo Hours:
Sunday, Jan. 12 : 10 a.m. - 5 p.m.
Monday, Jan. 13: 9 a.m. - 5 p.m.
Tuesday, Jan. 14: 9 a.m. - 4 p.m.
Make sure you're following NRF on social media and sign up to stay up to date with all the latest NRF 2025 info.
Javits Convention Center (North Concourse):
Friday, January 10: 8:30 a.m. – 5 p.m.
Saturday, January 11: 7 a.m. – 5 p.m.*
Sunday, January 12: 7 a.m. - 5 p.m.
Monday, January 13: 7 a.m. - 5 p.m.
Tuesday, January 14: 7 a.m. - 4 p.m.
* Exhibitor and International Registration open until 7 p.m.
Marriott Marquis Satellite Registration (Marquis Ballroom, 9th floor):
Friday, January 10: 7 a.m. – 5 p.m.
Saturday, January 11: 7 a.m. – 7:30 p.m.
Sunday, January 12: 7 a.m. – Noon
Sheraton Times Square (Lobby Registration Desk):
Friday, January 10: 1 p.m. – 5 p.m.
Saturday, January 11: 10 a.m. – 7:00 p.m.
Sunday, January 12: 7 a.m. – 11 a.m.
Pass types to NRF 2025 vary in price. Check out our Pass Types info page for the full breakdown.
Fees are based on your company type.
Here’s how NRF determines which pass/fees you qualify for.
NRF strongly recommends attendees only deal with our official NRF 2025 housing provider, OnPeak. You get added benefits, including:
Contracted, best rate guarantees until Dec. 17, 2024
Protection from hotel penalties for room cancellations
Customer service phone, email and chat to assist with questions and requests
Protection from hotel relocations
Complimentary shuttle service between non-walking official hotels and Javits Convention Center
Please visit the hotels page to make reservations.
All cancellation requests must be made in writing to nrfbigshow@maritz.com. Requests received by Dec. 11, 2024, will receive a full refund. No refunds for requests received after Dec. 11, 2024 (11:59 p.m. EST), regardless of when the registration is received. Non-attendance does not constitute cancellation.
Substitutions are welcome. Requests must be made in advance by emailing nrfbigshow@maritz.com and include who is being substituted and the new registrant's name, title, address (if different), phone and email. On-site substitutions are allowed if original registration badge has not been printed.
Using a rigorous vetting process, NRF continually seeks a diverse set of forward-thinking speakers with out-of-the-box ideas, proven tactics and actionable proof points. NRF prioritizes speaker applicants who: are senior-level to C-suite executives; can organically engage with the audience on a deeper level; and are from strong, cutting-edge retail brands and parallel industries. No vendor pitches will be accepted.
NRF starts to secure speakers nine to 12 months ahead of each event. Though we review applicants on a rolling basis, we recommend applying as early as possible.
Yes, bring your reusable water bottle to refill at water stations on Expo Level 1 & Expo Level 3. You'll also find built-in water refill stations outside the restrooms in Javits North. A limited number of cups will be available each day so don't forget your reusable water bottle for unlimited refills. Stay hydrated and reduce waste!
For shuttle schedule and routes, visit the shuttle information page.
There are various coat/luggage check stations throughout the Javits.
Coat check hours and pricing:
All coat checks are open Sunday - Tuesday, 7 a.m. – 5:30 p.m.
Price is $4.00 per item.
Coat check locations:
Level 1
Special Events Hall Lobby: YELLOW and PINK tickets
Level 2
South Concourse: GREY tickets
Javits North, Atrium: WHITE, BLUE, ORANGE and GREEN tickets
Next to FedEx Business Center: BROWN tickets
Download the coat check map (PDF).
Aluminum water bottles with twist tops can be purchased at any of the Food & Seating Lounges on Expo Level 1 & Expo Level 3, Fresh & Fast (Level 2), or 3411 Garden Market (Level 3). Remember to keep your water bottle for unlimited refills at the water bottle refill stations located on Expo Level 1 & Expo Level 3.
The Javits Center has two first aid stations that will be open during show hours. The south first aid station is located on level one down the level one south corridor just south of the 1D hall. The north first aid station is in the north hall atrium entrance adjacent to the coat check station.
If you're hurt reach out to the NRF 2025 Staff or Security and we'll get you the help you need.
The Javits Center has two first aid stations that will be open during show hours:
The south first aid station is located on level one down the level one south corridor just south of the 1D hall.
The north first aid station is in the north hall atrium entrance adjacent to the coat check station.
In addition, we have medics in the field and ambulances on-site for immediate transport to a local hospital.
If you require immediate assistance:
Please notify a security guard immediately, event staff or call our 24-hour command center at 212-216-2222.
Of course, you can call 911 at any time, just be specific as to your location and the assistance required. Please let the command center know if you’ve called 911 so we can escort them quickly to your location.
Javits Concierge Desk will serve as Lost & Found throughout NRF 2025. The desk is in the Crystal Palace next to the New York State Welcome Center There will be someone at the desk Sunday – Tuesday 7 a.m. – 5 p.m. Attendees can also call 212-216-2196 or email security@javitscenter.com to inquire about lost and found property.
The safety and security of our attendees, including exhibitors, vendors, and staff, is our priority. We work closely with the venue, corporate security, state, local, and federal law enforcement authorities to identify risks, assess them, and develop security plans.
Everyone attending NRF 2025 should be aware that the following are in place:
Everyone must wear their NRF 2025 badge at all times.
This includes attendees, exhibitors, vendors, staff, volunteers, speakers, and press.
CCTV is in operation at our events and is both monitored and recorded.
Uniformed and covert Security Guards and Police are in attendance at our event.
Canine Security and Detection is in operation at our event.
Everyone attending NRF 2025 is requested to:
Keep personal property with you at all times and don't leave any items unattended
Report anything that looks unusual, suspicious, or out of place to NRF 2025 Staff or Security
Remain patient and courteous with NRF 2025 Staff and Security undertaking security checks
Follow the instructions of NRF 2025 Staff and Security at all times
Carry a recognized form of photo ID at all times
Drones are not permitted inside the Javits Center or at NRF 2025.
You must be 18+ years old to attend NRF 2025. There are no child care services.
There is no PA system available inside the Javits Center. NRF suggests arranging a time and a place to meet beforehand, or connecting via cell phone.
If a person engages in harassing behavior, NRF 2025 staff or security will take prompt action in any form they deem appropriate, including expulsion from NRF 2025 with no refund. NRF’s policy applies to EVERYONE at the event including attendees, exhibitors, vendors, staff, volunteers, speakers, press and security. All are subject to NRF’s Anti-Harassment Policy.
Bond's AI-Powered Personal Security is transforming the industry and is the new standard of care for all. The largest corporations and largest retailers in the world have already adopted Bond for all employees. NRF funds it for you through January. Bond is the first and only proven personal security platform, even when you're outside of the building.
Learn more.
The Center has sidewalk ramps, automatic doors at all street levels, restrooms and elevators accessible for persons with mobility impairments.
A limited number of wheelchairs are available at no fee:
Wheelchairs are available from the Javits Concierge Desk located on the Crystal Place level of the Center:
Attendees will be required to leave a driver’s license or credit card.
When the chair is returned, the license or card is returned.
A limited number of electric scooters are also available to rent for a fee:
These vehicles are provided on a first-come, first-serve basis.
To place an order for a mobility vehicle, please visit our online ordering system, JAKE, at: Javits Center Web Portal.
Service animals policy:
Guide dogs and service animals (as defined by the ADA) are welcome at the Center provided they are leashed.
If you have any questions:
Please contact our Command Center at 212-216-2196.
Keynote: Big picture, NRF-curated content from C-level retail industry leaders.
Pass required: All-Access Pass
Featured: Topical, NRF-curated content from retail industry executives and subject matter experts.
Pass required: All-Access Pass
Partner Perspective: Sponsored content curated by retail industry partners and NRF.
Pass required: All-Access OR Expo Pass
Exhibitor Big Ideas: Sponsored content produced by sponsor.
Pass required: All-Access OR Expo Pass
Foodservice Tech: Sponsor-curated content focused on foodservice featuring thought leaders and C-level operators.
Pass required: All-Access OR Expo Pass
Retail Media Networks: A one-day program featuring retailers, brands and agencies delivering key themes, challenges and solutions within the in-store retail media ecosystem. Includes presentations, case studies, roundtables and networking.
Pass required: What’s in Store for Retail Media Networks Pass
All sessions are listed in the agenda section of the NRF 2025 website.
Overflow for Keynote sessions is on Mirakl Stage in room 406 of Javits North.
Overflow for Featured Sessions is available in the Level 4 Prefunction of Javits North. Please bring your headphones, as session audio will be accessible via your mobile phone.
Note that overflow will only be provided if Keynote Session and Featured Session rooms reach full capacity.
Exhibitor Big Ideas and Foodservice Tech session videos will be available for viewing (per speaker consent) on the NRF 2025 website approximately 48 hours after they take place.
A limited number of speaker presentation decks will be available via the NRF Events app.
Stages 1-2 are on Expo, Level 1.
Stages 3-5 are on Expo, Level 3.
Keynote and Feature sessions have Portuguese interpretation available with headset rental. Headset rental can be added for a fee when registering for NRF 2025.
There will be Headset Help Desk locations in Javits North outside the Featured session rooms on Level 4 and outside the Keynote session room on Level 5. Attendees can also go to the Interpretation counter in Registration, North Concourse, Level 2 for assistance.
Exhibitor Big Ideas and Foodservice Tech session videos, per speaker consent, will be available to watch in full via the NRF 2025 website approximately 48 hours after they take place.
A limited selection of short video clips of Keynote, Featured and Partner Perspective sessions will be posted.
Using the NRF Events Mobile App, navigate to the Agenda, then to the specific session you want to rate. At the top of the session page, click on the Session Survey link and complete the form.
Presentation slides will be posted (per speaker consent) on each specific session page via the Agenda. Please note, not all sessions will have presentation slides.
Complimentary Wi-Fi is available in all public spaces except for the Expo on Levels 1 and 3 and the NRF 2025 Innovators Showcase in the River Pavilion.
To access, turn on your wireless-ready computer or mobile device and select the following:
SSID: #NRF2025 (No password required)
Wi-Fi sponsorsed by: J.P.Morgan
Retailers can play the $5,000 Giveaway by visiting participating sponsors in the Expo. Visit 10 sponsors in either Expo Hall, and you’ll be entered once. Visit all 20 sponsors and you will be entered twice to win a $5,000 gift card.
Keeping track of your progress is easy — use the NRF 2025 mobile app to scan each sponsor’s QR code.
If you have pets, please leave them at home. The Javits Center does not permit animals — except for service animals — in the building.
Yes! To help offset your carbon from travel to and from NRF 2025: Retail’s Big Show, please select the $10 carbon offset option at checkout when registering for the show. Carbon credits purchased will be allocated toward community, renewable and nature-based programs.
There are various coat/luggage check stations throughout the Javits.
Coat check hours and pricing:
All coat checks are open Sunday - Tuesday, 7 a.m. – 5:30 p.m.
Price is $4.00 per item.
Coat check locations:
Level 1
Special Events Hall Lobby: YELLOW and PINK tickets
Level 2
South Concourse: GREY tickets
Javits North, Atrium: WHITE, BLUE, ORANGE and GREEN tickets
Next to FedEx Business Center: BROWN tickets
Download the coat check map (PDF).
The North Javits expansion is located at 38th Street and 11th Avenue and is seamlessly integrated into the Javits Convention Center. Attendees can easily access North Javits through its entrance at the corner of 11th Avenue and 38th Street, via the North Concourse on Level 2 or through the Level 3 Expo Hall. The Keynote sessions (Level 5) and Featured sessions (Level 4) are held in North Javits.
Absolutely! You’re welcome to take still pictures and video at NRF 2025. If you upload to social media be sure to tag @NRFNews and @NRFBigShow on X and use the official hashtag #NRF2025 on all platforms (Linkedin, Facebook, Instagram and TikTok).
Note that recording (including live-streaming apps) and flash photography are not permitted in any session rooms.
Selfie sticks are permitted. Be sure to tag your photos @NRFNews and @NRFBigShow on X and use the official hashtag #NRF2025 on all platforms.
NRF 2025: Retail’s Big Show is held in a public space; therefore, we do not prohibit participants, exhibitors, sponsors, news organizations and other contractors from photographing or video or audio taping some conference activities. By participating in this event, each attendee understands that the National Retail Federation (“NRF”) reserves the right to use images, audio or video recordings taken at the conference with your photograph and/or likeness in future marketing materials in any media on a complementary basis.
Please turn your cell phones off or set to vibrate or silent when you're in session rooms and keep translation headsets on. If you must take or make a call, please step outside.
These rooms are located on Level 4, above Registration in the North Concourse. To access these rooms, take an elevator located in the Crystal Palace.
These rooms are located on Level 2 near the FedEx Business Center and the Coat Check.
Many exhibitors have meeting rooms on the Expo floor. If the location does not exist within the Javits, there is a good chance it is a separate meeting room on the Expo floor or within their booth.
Please bring comfortable shoes, your reusable water bottle, and headphones.
Water refill stations are located on Expo Level 1, Expo Level 3, and outside restrooms in Javits North. A limited number of cups will be provided daily. Stay hydrated and reduce waste.
Overflow for Featured Sessions will be available in the Level 4 Prefunction of Javits North, with session audio accessible via your mobile phone. Overflow will only be offered if Featured Session rooms reach full capacity.
See what's cooking at the Javits Center by checking out the available food options.
You won’t need to go out of your way to be sustainable at Retail’s Big Show.
Easy ways you can make an individual impact on the show’s sustainability efforts:
Bring your reusable water bottle: Filtered water stations will be available on Expo Level 1, Expo Level 3 and outside the restrooms in Javits North. A limited number of cups will be available each day so don't forget your reusable water bottle for unlimited refills.
Carbon emissions and offsets: To help offset your carbon from travel to and from NRF 2025: Retail’s Big Show, please select the $10 carbon offset option at checkout when registering for the show. Carbon credits purchased will be allocated toward community, renewable and nature-based programs.
Exhibit sustainability: Exhibitors can take the NRF Exhibiting Excellence in Sustainability Pledge to shine a spotlight on their company’s commitment to making a positive impact within the industry. Participating exhibitors will receive an Exhibiting Excellence in Sustainability ‘Badge’ on their company profile which will help draw more attention to your booth, increasing your visibility and engagement on the show floor.
Recycling made simple: Waste is sorted by landfill and recycling. Ensure that you are making it matter by using the correct bin when discarding items.
Be energy smart: Remember to turn off lights when leaving your hotel room and participate in your hotel’s Linen Reuse Program, which will also conserve water.
Sustainability Lounge: Visit the Sustainability Lounge located on Expo Level 1 for sustainable food options and a comfortable place to sit and network.
Random act of kindness: Perform a random act of kindness at NRF 2025: Retail's Big Show to help make the event a little better and brighter. A simple smile or compliment goes a long way and can make somebody’s day.
Javits Concierge Desk will serve as Lost & Found throughout NRF 2025.
The desk is in the Crystal Palace next to the New York State Welcome Center.
There will be someone at the desk Sunday – Tuesday, 7 a.m. – 5 p.m.
Attendees can also call 212-216-2196 or email security@javitscenter.com to inquire about lost and found property.
There is a dedicated room for breast-feeding mothers located in room 1B05, Level 1.
The room is always locked.
The key must be picked up from and returned to the NRF Show Management Office, 1B03, Level 1.
The room is equipped with electric and a refrigerator.
In addition, there is dedicated space for nursing mothers at both first aid stations:
Level 1: 1D corridor
Level 2: Atrium, North Javits
Both first aid stations have private rooms with refrigerators and are available upon demand during show hours.
You may purchase tours these Tour Desk locations:
Level 1: Room 1A03, at the VIP Registration next to the Housing Assistance Counters
Level 2: Registration
Online: You may also purchase through the “Add-on Experiences” in your online registration record.
A full list of tours/times is available at:
Celebrity photographer Sophie Elgort and her Clickhouse colleagues will be taking celebrity-worthy headshots in Javits North, Level 5.
They will be onsite Sunday - Tuesday, 10 AM - 4 PM.
Scheduling will take place on-site.
You must have an All Access badge to access Level 5.
NRF invites working members of the press to attend NRF 2025: Retail’s Big Show. More information is available on NRF’s requirements for a Press or Analyst Pass.
The press room is located on Level 1 in room 1C03 of the Javits Center. Access is restricted to press and analysts badges only.
NRF offers dedicated space for podcast interviews. Press have access to conduct podcast interviews in the North Building of the Javits Center, Level 4, by the escalators. Reservations are required and are subject to approval by NRF. For more information, please contact eventpress@nrf.com.
NRF offers dedicated space for broadcast interviews. Press have access to conduct broadcast interviews on the Expo floor, Level 3 at Booth #3920.