About The Show

What is NRF 2024: Retail's Big Show?

  • Retail’s Big Show is a conference and expo for professionals in the retail industry. It's where retailers of all kinds come together to hear from the biggest changemakers, experience the latest innovations and make the relationships that matter most. It’s a place where brave thinking is shared and unexpected conversations are sparked.
  • At NRF 2024, 40,000+ people from over 6,200 brands come together to experience an expo featuring 1,000+ exhibitors, 170+ educational sessions and network programs.

Where is NRF 2024: Retail's Big Show?

  • NRF 2024 takes place at the Jacob K. Javits Convention Center, located at 429 11th Ave in New York City.

What are the hours at NRF 2024: Retail's Big Show?

  • Go to the agenda page to get a full breakdown of the program details and hours. Expo hours are below:
  • Expo Hours:
    Sunday 10 a.m. - 5 p.m.
    Monday 9 a.m. - 5 p.m.
    Tuesday 9 a.m. - 4 p.m.

When is NRF 2024: Retail's Big Show?

  • NRF 2024 is January 14 – 16; the event kicks off on January 13 with the Opening Party!

Where can I get updates for the show?

  • Make sure you're following NRF on social media and sign up to stay up to date with all the latest NRF 2024 information.

Attending NRF 2024

Where is Registration located and what are the hours?

  • Javits Convention Center (North Concourse):
    • Friday, January 13 8:30 a.m. – 5 p.m.
    • Saturday, January 14 7 a.m. – 5 p.m.*
  • *Exhibitor and International Registration open until 7 p.m.
    • Sunday, January 15 7 a.m. – 5 p.m.
    • Monday, January 16 7 a.m. – 5 p.m.
    • Tuesday, January 17 7 a.m. – 4 p.m.
  • Marriott Marquis Satellite Registration (Marquis Ballroom, 9th floor):
    • Friday, January 13 7 a.m. – 5 p.m.
    • Saturday, January 14 8 a.m. – 7:30 p.m.
    • Sunday, January 15 7 a.m. – Noon

How do I get a pass to attend?

  • Go to our registration page to get your pass.

How much does it cost?

  • Pass types to NRF 2024 vary in price. Check out our pass types page to see what is included with each pass, and visit our registration page for a full list of prices.

How is my company categorized by NRF?

  • Fees are based on your company type. Here’s how NRF determines which pass/fees you qualify for.

Where can I stay for NRF 2024?

  • NRF strongly recommends attendees only deal with our official NRF 2024 housing provider, OnPeak. You get added benefits, including:
  • • Contracted, best rate guarantees.
    • Protection from hotel penalties for room cancellations.
    • Customer service phone, email and chat to assist with questions and requests.
    • Protection from hotel relocations.
    • Complimentary shuttle service from non-walking official hotels and Javits Convention Center.
  • Please check the hotels page for making reservations.

What is the refund policy?

  • All cancellation requests must be made in writing. Requests received by December 22, 2023, will receive a full refund. No refunds for requests received after December 22, 2023, regardless of when the registration is received. Non-attendance does not constitute cancellation.

How do I become a speaker at NRF 2024?

  • Using a rigorous vetting process, NRF continually seeks a diverse set of forward-thinking speakers with out-of-the-box ideas, proven tactics and actionable proof points. NRF prioritizes speaker applicants who are senior-level to C-suite executives; can organically engage with the audience on a deeper level; and are from strong, cutting-edge retail brands and parallel industries. No vendor pitches will be accepted.
  • NRF starts to secure speakers nine to 12 months ahead of each event. Though we review applicants on a rolling basis, we recommend applying as early as possible.
  • Apply to speak

NRF 2024 Safety Policy

Where is First Aid?

  • The Javits Center has two assigned first aid stations that will be open during show hours: Medical facilities are located on Level 1, 1D corridor and Level 2, Atrium, North Javits. Both locations will have a nurse or EMT-Ps on duty. The Command Center responds to all medical and non-medical emergencies. Dial 212-216-2222 from a cell phone for emergencies. Give your name, type of emergency and the exact location of the incident (be as specific as possible). The Javits Command Center also monitors fire safety and all other safety features of the Center on a 24-hour basis.

What do I do if I find/lose something?

  • The Javits Concierge Desk will serve as Lost & Found throughout NRF 2024. The desk is in the Crystal Palace next to the New York State Welcome Center. There will be someone at the desk Sunday – Tuesday 7 a.m. – 5:30 p.m.
  • Attendees can also call (212) 216-2196.

What if I get hurt?

  • If you're hurt, reach out to NRF 2024 staff, crew or nearby security and we'll get you the help you need.

Can I fly a drone around NRF 2024?

  • Drones are not allowed inside the Javits Center or at NRF 2024.

Are selfie sticks allowed?

  • Selfie sticks are allowed. Be sure to tag your photos with #NRF2024.

Can I bring my kids?

  • You must be 18+ years old to attend NRF 2024. There are no child care services.

Can you page someone for me?

  • There is no PA system available inside the Javits.

Session Information

What type of sessions are offered at NRF 2024? What type of badge do I need?

  • Keynote: Big picture, NRF-curated content from C-level retail industry leaders.
    • Pass required: All- Access Pass
  • Featured: Topical, NRF-curated content from retail industry executives and subject matter experts.
    • Pass required: All- Access Pass
  • Partner Perspective: Sponsored content curated by retail industry partners and NRF.
    • Pass required: All-Access or Expo Pass
  • Exhibitor Big Ideas: Sponsored content produced by sponsor.
    • Pass required: All-Access or Expo Pass
  • Foodservice Tech: Sponsor-curated content focused on foodservice featuring thought leaders and C-level operators.
    • Pass required: All-Access or Expo Pass

Where can I find the session schedule?

  • All sessions are listed in the Agenda section of the NRF 2024 website.

Will sessions be available on demand?

  • Exhibitor Big Ideas and Foodservice Tech session videos will be available for viewing (per speaker consent) on the NRF 2024 website approximately 48 hours after they take place.

Where are the Exhibitor Big Ideas Rooms (Expo stages 1-5)?

  • Stages 1-2 are on Expo, Level 1.
  • Stages 3-5 are on Expo, Level 3.

Are sessions being translated?

  • Keynote, Featured, Partner Perspective and Supply Chain 360 sessions have Portuguese interpretation available with headset rental. Headset rental can be added for a fee when registering for NRF 2024.


What's available for me if I have a medical condition and need extra assistance at the show?

  • The Center has sidewalk ramps, automatic doors at all street levels, restrooms and elevators accessible for persons with mobility impairments.
  • A limited number of wheelchairs are available at no fee from the Javits Concierge Desk located in the Crystal Palace. Attendees will be required to leave a driver’s license or credit card. When the chair is returned, the license or card is returned. Reservations for manual wheelchairs can be made through the Command Center at (212) 216-2222.
  • Guide dogs and service animals are welcome at the Center provided they are leashed.

Other Useful Information

Where can I find a cup of coffee or lunch?

  • Concessions are available across the Javits in the locations below:
  • Level 1
  • Food Court | Level 1, across from Special Events Hall
  • Seating and concessions | Level 1, Hall E
  • Expo | Level 1
  • South of the Border | back of 300 aisle
  • Taste of New York (kosher available) | back of 900 aisle
  • Sustainability Lounge (fresh, local, sustainably sourced) | back of 1600 aisle
  • Level 2
  • Fresh & Fast touchless café | Level 2, North Concourse
  • Food Truck Alley | Level 2, inner roadway along 11th Ave. (outside)
  • Seating in the Food Truck Alley Lounge | Level 2, South Concourse | Sponsored by: Legion Technologies
  • Starbucks | Level 2, below Crystal Palace
  • Level 3
  • Concessions | North Javits Level 3, outside of Expo Hall
  • Javits Garden Market | Level 3, Crystal Palace
  • Starbucks | Level 3, Crystal Palace
  • Expo | Level 3
  • Centerfield Baseball (hot dogs, pretzels, etc.) | back of 3600 aisle
  • Go Greek | back of 4200 aisle
  • Sandwiches & Salads | back of 5800 aisle
  • Level 4
  • Seating and concessions | North Javits Level 4
  • River Pavilion
  • Seating and concessions | River Pavilion Mezzanine
  • Seating and concessions | Back of River Pavilion

How can I be sustainable at the event?

  • You won’t need to go out of your way to be sustainable at Retail’s Big Show. Learn about the easy ways you can make an individual impact on the show’s sustainability efforts.
  • Recycling made simple: Waste is sorted by landfill and recycling. Ensure that you are making it matter by using the correct bin when discarding items.
  • Reuse and reduce: Bring a reusable water bottle or coffee mug to reduce your waste and resources footprint.
  • Be energy smart: Remember to turn off lights when leaving your hotel room and participate in your hotel’s Linen Reuse Program, which will also conserve water.
  • Sustainability Lounge: Visit the Sustainability Lounge located on Expo Level 1 for sustainable food options and a comfortable place to sit and network.
  • Moderate consumption and eat mostly plant-based foods: Take only what you need at food functions and choose to eat vegetarian at least one meal per day. This will help reduce carbon emissions associated with food production.
  • Carbon emissions and offsets: Don’t forget to affordably offset your carbon from travel to and from NRF 2024: Retail’s Big Show. Carbon credits purchased will be allocated toward community, renewable and nature-based programs.
  • Random Act of Kindness: Perform a Random Act of Kindness at NRF 2024: Retail's Big Show to help make the event a little better and brighter.
  • Take the NRF Attendee Sustainability Pledge by participating in 4 (or more!) of the above while you’re at the event!

Can I offset my carbon from traveling to NRF 2024?

  • Yes! You can affordably offset your carbon from travel to and from NRF 2024: Retail’s Big Show. Carbon credits purchased will be allocated toward community, renewable and nature-based programs.

Where is North Javits?

  • The North Javits expansion is located at 38th Street and 11th Avenue and is seamlessly integrated into the Javits Convention Center. Attendees can easily access North Javits through its entrance at the corner of 11th Avenue and 38th Street, via the North Concourse on Level 2, or through the Level 3 Expo Hall. The Keynote Sessions (Level 5) and Featured Sessions (Level 4) are held in North Javits.

Can I bring my pet?

  • If you have pets, please leave them at home. The Javits Center will not allow animals — except for service animals — into the building.

Where can I pick up items I lost at NRF 2024?

  • The Javits Concierge Desk will serve as Lost & Found throughout NRF 2024. The desk is in the Crystal Palace next to the New York State Welcome Center. There will be someone at the desk Sunday – Tuesday 7 a.m. – 5:30 p.m. Attendees can also call (212) 216-2196.