About The Show

What is NRF 2024: Retail's Big Show?

  • Retail’s Big Show is a conference and expo for professionals in the retail industry. It's where retailers of all kinds come together to hear from the biggest changemakers, experience the latest innovations and make the relationships that matter most. It’s a place where brave thinking is shared and unexpected conversations are sparked.
  • At NRF 2024, 40,000+ people from over 6,200 brands come together to experience an expo featuring 1,000+ exhibitors, 170+ educational sessions and network programs.

Where is NRF 2024: Retail's Big Show?

  • NRF 2024 takes place at the Jacob K. Javits Convention Center, located at 429 11th Ave in New York City.

What are the hours at NRF 2024: Retail's Big Show?

  • Go to the agenda page to get a full breakdown of the program details and hours. Expo hours are below:
  • Expo Hours:
    Sunday 10 a.m. - 5 p.m.
    Monday 9 a.m. - 5 p.m.
    Tuesday 9 a.m. - 4 p.m.

When is NRF 2024: Retail's Big Show?

  • NRF 2024 is January 14 – 16; the event kicks off on January 13 with the Opening Party!

Where can I get updates for the show?

  • Make sure you're following NRF on social media and sign up to stay up to date with all the latest NRF 2024 information.

Attending NRF 2024

How do I get a pass to attend?

  • Go to our registration page to get your pass.

How much does it cost?

  • Pass types to NRF 2024 vary in price. Check out our pass types page to see what is included with each pass, and visit our registration page for a full list of prices.

How is my company categorized by NRF?

  • Fees are based on your company type. Here’s how NRF determines which pass/fees you qualify for.

Where can I stay for NRF 2024?

  • NRF strongly recommends attendees only deal with our official NRF 2024 housing provider, OnPeak. You get added benefits, including:
  • • Contracted, best rate guarantees.
    • Protection from hotel penalties for room cancellations.
    • Customer service phone, email and chat to assist with questions and requests.
    • Protection from hotel relocations.
    • Complimentary shuttle service from non-walking official hotels and Javits Convention Center.
  • Please check the hotels page for making reservations.

What is the refund policy?

  • All cancellation requests must be made in writing. Requests received by December 22, 2023, will receive a full refund. No refunds for requests received after December 22, 2023, regardless of when the registration is received. Non-attendance does not constitute cancellation.

How do I become a speaker at NRF 2024?

  • Using a rigorous vetting process, NRF continually seeks a diverse set of forward-thinking speakers with out-of-the-box ideas, proven tactics and actionable proof points. NRF prioritizes speaker applicants who are senior-level to C-suite executives; can organically engage with the audience on a deeper level; and are from strong, cutting-edge retail brands and parallel industries. No vendor pitches will be accepted.
  • NRF starts to secure speakers nine to 12 months ahead of each event. Though we review applicants on a rolling basis, we recommend applying as early as possible.
  • Apply to speak

NRF 2024 Safety Policy

What do I do if I find/lose something?

  • The Javits Concierge Desk will serve as Lost & Found throughout NRF 2024. The desk is in the Crystal Palace next to the New York State Welcome Center. There will be someone at the desk Sunday – Tuesday 7 a.m. – 5:30 p.m.
  • Attendees can also call (212) 216-2196.

What if I get hurt?

  • If you're hurt, reach out to NRF 2024 staff, crew or nearby security and we'll get you the help you need.

Can I fly a drone around NRF 2024?

  • Drones are not allowed inside the Javits Center or at NRF 2024.

Are selfie sticks allowed?

  • Selfie sticks are allowed. Be sure to tag your photos with #NRF2024.

Can I bring my kids?

  • You must be 18+ years old to attend NRF 2024. There are no child care services.

Can you page someone for me?

  • There is no PA system available inside the Javits.


What's available for me if I have a medical condition and need extra assistance at the show?

  • The Center has sidewalk ramps, automatic doors at all street levels, restrooms and elevators accessible for persons with mobility impairments.
  • A limited number of wheelchairs are available at no fee from the Javits Concierge Desk located in the Crystal Palace. Attendees will be required to leave a driver’s license or credit card. When the chair is returned, the license or card is returned. Reservations for manual wheelchairs can be made through the Command Center at (212) 216-2222.
  • Guide dogs and service animals are welcome at the Center provided they are leashed.

Other Useful Information

Can I bring my pet?

  • If you have pets, please leave them at home. The Javits Center will not allow animals — except for service animals — into the building.

Where can I pick up items I lost at NRF 2024?

  • The Javits Concierge Desk will serve as Lost & Found throughout NRF 2024. The desk is in the Crystal Palace next to the New York State Welcome Center. There will be someone at the desk Sunday – Tuesday 7 a.m. – 5:30 p.m. Attendees can also call (212) 216-2196.