January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Retailers are constantly innovating to meet consumer expectations and stay ahead of the latest trends. Adding dining, vending or grab-and-go foodservice has become a strategy to increase consumer dwell time and drive sales. Whether it's full-service dining, fresh gourmet food or pre-ordered meals, how prepared food is experienced continues to evolve.
At NRF 2025, attendees can step into the future in the Foodservice Innovation Zone, an interactive exploration of the tech and innovations transforming the customer foodservice experience.
50+ food tech-focused booths
Immersive activations that focus on new customer experiences in C-store, autonomous retail, and full-service restaurants.
A stage with sessions led by industry leaders and innovators
Middleby will return with 2 restaurant concepts that showcase a variety of future forward restaurant technology and equipment. Come see and taste pizza made by a robot or visit the Fry Bar where hot to order French fries will be made by a Fry Bot. Then create your own sauce using Heinz’s Remix machine where you can be as creative as you want. Dip away!
Machine Q will be showcasing the latest in the connected kitchen technology.
Swing by the Bodega to grab your favorite fixins' of swag and grab-n-go items, powered by Toast Retail, a new POS solution for retailers who really love their customers.
At the Foodservice Innovation Zone, you can visit more than 50 companies showcasing the latest in foodservice technology, stop by the selfie station for a fun photo opp and meet with surprise celebrity guests.
11:00am - 11:30am
12:00pm - 12:30pm
12:00pm - 12:30pm
3:00pm - 3:30pm
11:00am - 11:30pm
