January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Retailers are constantly innovating to meet consumer expectations and stay ahead of the latest trends. Adding dining, vending or grab-and-go foodservice has become a strategy to increase consumer dwell time and drive sales. Whether it's full-service dining, fresh gourmet food or pre-ordered meals, how prepared food is experienced continues to evolve.
At NRF 2025, attendees can step into the future in the Foodservice Innovation Zone, an interactive exploration of the tech and innovations transforming the customer foodservice experience.
50+ food tech-focused booths
A stage with sessions led by the industry leaders and innovators
Celebrity chef appearances
Immersive activations that focus on new customer experiences in drive-thru, C-store, autonomous retail and vending.
Immersive activations that focus on new customer experiences at full-service restaurants.
At the Foodservice Innovation Zone, you not only immerse yourself in futuristic tech, but you also hear directly from the innovators as they share valuable insights on the Foodservice Tech Stage.
Want to see what it’s all about? View full session videos from the NRF 2024 Foodservice Tech Stage by clicking on the button below.
Foodservice in retail isn’t just about the food court at the mall anymore. Instead, it’s about convenience stores brewing barista-quality coffee, clothing stores with chic cafés and home goods outlets offering wine and tapas.
The vision is clear: Any retail space can be a space for foodservice. This is the whole idea behind the “why” in the Foodservice Innovation Zone at NRF 2025: Retail’s Big Show.
