NRF.com NRF Events NRF Foundation

January 11: Opening Party

January 12–14: Conference & Expo

Jacob K. Javits Convention Center | NYC

EXHIBIT / SPONSORS

Retail Media Networks

Take a deep dive into in-store media networks

What’s In Store for Retail Media Networks brought together global innovators from top brands and retailers to redefine in-store retail media for maximum marketing impact and conversion.

Key topics

Leveraging in-store audiences— which are 84% larger than those on digital—to boost results

Using in-store data to amplify Connected TV (CTV) performance

Differentiating DOOH from digital shopper marketing

Evolving brand and retailer organizational structures

Navigating the 2025 merger and acquisitions landscape as key players move to strengthen their Retail Media offer

Featured Speakers

What’s in Store for Retail Media Networks gets industry experts to address how in-store media networks will deliver new revenue from the physical store while providing massive upper and lower funnel brand marketing and conversion results.

Saturday, January 11

8:00am - 8:30am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

8:30am - 8:40am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Welcome: What's in Store for Retail Media, presented by STRATACACHE and NRF

8:40am - 9:00am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: Harmonizing disruption: Reconciling the driving forces of RMNs and the future, featuring Andy Murray, Executive Chairman, Saatchi & Saatchi X

9:00am - 9:30am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation and panel: Transitioning from a merchant to a media mindset, featuring Quentin George, Partner, McKinsey & Company and Omer Gajial, EVP Chief Merchandising and Digital Officer for Albertsons Companies

9:30am - 9:50am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retailer keynote presentation: Retail media as an organizational principle - The Costco Advantage, featuring Mark Williamson, AVP Retail Media, Costco

9:50am - 10:10am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retail change maker interview: Mark Williamson, AVP Retail Media, Costco interviewed by Sarah Marzano, Principal Analyst - Retail Media at EMARKETER

10:10am - 10:25am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

The evolution of IABs in-store media metrics: 2024 highlights and 2025 outlook, presented by Yara Daher, Retail Media Consultant, IAB Europe

10:25am - 10:50am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour) and Daniel Knapp, Chief Economist at IAB Europe

10:50am - 11:10am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

11:10am - 11:25am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: Retail or media - Strategic Turning Point, presented by Robert Jozic, SVP Schwarz Media & Group Digital Strategy, Schwarz Group

11:25am - 11:45am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Fireside: Retail or media - Strategic Turning Point with Robert Jozic, Schwarz Group, George Ivie, Media Rating Council, and Chuck Billups, PRN

11:45am - 12:05pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: In-store RMN: Expect the unexpected, 2025 market and M&A analysis, featuring Mark Boidman, Partner, Head of Global Media at Solomon Partners

12:05pm - 1:05pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

1:05pm - 1:45pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

1:45pm - 2:25pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel: Powering the CTV/RMN flywheel, moderated by Chris Riegel, Founder and CEO of STRATACACHE with Jayesh Rajdev, Controller of Advanced Advertising, ITV and Lindsay Pullins, Director of Ad Revenue Partnerships, Roku

2:25pm - 2:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

3:30pm - 3:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Afternoon break

3:50pm - 4:35pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

4:35pm - 4:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Recap discussion: Learning to swim

4:50pm - 5:00pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

5:00pm - 6:00pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks