Retail Media Networks

What's in Store for Retail Media Networks

A recap of the Retail Media Networks event

Saturday, January 13, 2024 | NYC
Jacob K. Javits Convention Center

Cost:
$395 for full-day registration for NRF members
$495 for full day registration for non-NRF members

How attendees registered:
This program was open to everyone and was able to be added to any NRF 2024 registration. A free NRF 2024 Expo Pass was included with retail registrations.

The latest in-store trends

Hundreds of retailers, in-store experience and technology experts, brands and agencies at this full-day event focused entirely on what's widely considered the most important channel in the white-hot retail media network (RMN) ecosystem - the physical store.

In the first event of its kind, NRF and STRATACACHE partnered to dedicate a full day before NRF 2024: Retail's Big Show (January 14-16) to take a deep dive into how in-store media networks deliver significant streams of new revenue from the physical store.

Retail media is a $45 BILLION market this year and will continue to grow by about $10 BILLION in 2024.

Consumer with product
Speakers at NRF Big Show

Details of the event

This event featured the premier experts of retail media covering key themes, challenges and solutions within the emerging in-store retail media ecosystem.

Sessions were curated and deliberately sequenced to maximize insights and actionable learnings for attendees.

  • Three anchor topics, led by category captains of the space:
    • Shopper experience and content – Andy Murray
    • Technology, measurement and insights – Chris Riegel
    • Network monetization and value – Kevin Carbone
  • Roundtable and panel discussions
  • Networking breaks and lunch

Separate registration required

Saturday, January 13

8:00am8:30am

Breakfast

8:00am8:30am
Javits North, Level 4
8:30am8:40am

Welcome and introduction

8:30am8:40am
Javits North, Level 4
9:25am10:10am

Commerce media - A radical paradigm shift in the advertising landscape

9:25am10:10am
Javits North, Level 4
Jen Bryce

Jen Bryce

Associate Director, Head of Retail Media Partnerships & Investment, US
Unilever
Susan O'Brien

Susan O'Brien

Chief Brand & Customer Officer
Canadian Tire Corporation Ltd.
10:40am10:55am
10:55am11:40am

Quantifying retail media in-store success: Measurement and innovation

10:55am11:40am
Javits North, Level 4
Claire Wyatt

Claire Wyatt

VP, Business Strategy and Marketing Science
Albertsons Media Collective
11:40am12:10pm

The state of in-store media: Non-US perspectives

11:40am12:10pm
Javits North, Level 4
12:10pm1:00pm

Lunch

12:10pm1:00pm
Javits North, Level 4
1:00pm1:30pm

Why data counts - Extending monetization across all retail channels

1:00pm1:30pm
Javits North, Level 4
Howard Luks

Howard Luks

VP, Vertical Development, CPG and Retail
LiveRamp
Lori Johnshoy

Lori Johnshoy

Head of Retail/CPG/Media Network Industry Strategy
LiveRamp
1:30pm2:05pm

'The sentient store': Presentation and fireside chat

1:30pm2:05pm
Javits North, Level 4
Ron Carey

Ron Carey

Founder and CEO
Tilt Creative + Production
2:05pm2:20pm
2:20pm3:00pm

How streaming and RMN interact: Synergies and challenges

2:20pm3:00pm
Javits North, Level 4
3:40pm4:25pm

Retail media networks: An ongoing journey from promise to performance

3:40pm4:25pm
Javits North, Level 4
Molly Rapert

Molly Rapert

Associate Professor, Marketing and Director, Center for Teaching Effectiveness
Sam M. Walton College of Business
4:25pm4:55pm

Looking ahead: Insights and predictions for in-store RMN

4:25pm4:55pm
Javits North, Level 4
4:55pm5:00pm
Big Show expo floor

Attendee benefits

  • Retailers have been successful in delivering incremental RMN revenue from their website and their mobile apps but are missing out on monetizing the largest of all audiences — in-store shopper traffic.
  • This was the first and only event dedicated to in-store media, shopper marketing and merchandising, retail media networks, true omnichannel experience and ad/display tech.
  • New approaches to in-store ad management, in-store native digital surfaces, and mission-based shopper experience are poised to outperform anything that’s in market today.
  • New sensor tech provides in-store closed loop shopper analytics and proves incrementality in-store.
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Stratacache branded image

This program was open to everyone. A free NRF 2024 Expo Pass was included with retail registrations.