January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
In-store audiences are, on average, 84% greater than digital audiences. For retailers, operators of high-traffic areas and advertisers, retail media offers an unbeatable competitive advantage – both in terms of brand awareness and conversion. This is why the physical store is widely considered the most important emerging channel in the white-hot retail media network (RMN) ecosystem.
On the heels of last year’s success, NRF and STRATACACHE are partnering again to deliver a full day of rich insights from leading industry RMN change-makers.
What’s in Store for Retail Media Networks gets industry experts to address how in-store media networks will deliver new revenue from the physical store while providing massive upper and lower funnel brand marketing and conversion results.
Executive Chairman
Saatchi & Saatchi X
VP, Measurement Addressability Data
IAB
Partner, Head of Global Media
Solomon Partners
Executive Director, Research
National Retail Federation
AVP Retail Media
Costco
Senior Director, Product Management, Retail Media
Albertsons Companies
VP and Senior Policy Counsel
National Retail Federation
Partner
McKinsey & Company
Principal Analyst
EMARKETER
Retail Media Consultant
IAB Europe
Date: Saturday, January 11, 2025
Time: 8:00am – 4:45pm
Location: New York City
Offsite – Chelsea Piers
Cost:
$395 for Retailers
$595 for Non-Retailers
How to register:
This program is open to everyone and can be selected as an add-on item when you register for any NRF 2025 pass (Expo or All-Access). PLEASE NOTE: The TICKET ONLY option for non-retailers DOES NOT include access to the Big Show.
This event features the premier experts of retail media from the retailer, brand and agency side, covering key themes, challenges and solutions within the in-store retail media ecosystem. Sessions will be a mix of presentations, case-studies, roundtables and debates, and are curated and deliberately sequenced to maximize insights and actionable learnings for attendees.
Program will feature leaders from brands such as Kroger, Walgreens, Walmart, Costco, CVS, Tesco, Boots, Ahold, McKinsey, BCI, IAB Europe & IAB US, NRFSolomon, Publicis, Dentsu, Salesforce, Trade Desk, Netflix, Amazon, Unilever, Coke, P&G, Estee Lauder and more.
Modern In-Store Shopper Marketing Networks vs. Commerce Media and DOOH: Shifting the Paradigm
The Current State of Brand and Retailer RMN Relations - Logjams and Solutions
AI for Real Time Digital Content Generation In Store
Leveraging In-Store Shopper Behavior to Enhance CTV/RMN Activation: an End-to-End POC
Snapshot of Global In-Store Retail Media Innovation – Lessons Learned from the Leaders and Laggards in the USA and Europe
The Evolution of the IAB’s In-Store Media Playbook – A Joint Project of the IAB and IAB Europe
The Brand Halo Effect of In-Store Media - A Full Funnel Perspective
In Store Shopper Measurement & The US and European Privacy Regulatory Landscape