NRF.com NRF Events NRF Foundation

January 11: Opening Party

January 12–14: Conference & Expo

Jacob K. Javits Convention Center | NYC

EXHIBIT / SPONSORS

ATTEND

Register Now Pass Types Retail Expo Pass Retail Teams Press Information International Resources Hotel and Air Travel Information Shuttle Information

ABOUT

Event Overview Event FAQs Who Attends 2025 Sponsors White Papers 2025 Virtual Conference Bag 2024 Attendee Demographics 2024 Event Recap NRF Sustainability Get Updates

AGENDA

Full Agenda Session Topics Speaker List

EXPO

Expo Overview Exhibitors Product Categories Expo Tours Expo Map NRF 2025 Innovators Showcase Startup Hub Foodservice Innovation Zone Exhibitor Big Ideas

CONNECT

Networking Programs Retail Voices by NRF Retail Store Tours The $5,000 Giveaway Food, Lounges and More NRF 2025 App

ADD-ON PROGRAMS

Retail Media Networks Retail's Big Concert VIP Awards

EXHIBIT/SPONSOR

Exhibit/Sponsor Opportunities Expo Map 2025 Expo Map 2026 Become an NRF 2025 Innovator Join Startup Hub Join Foodservice Innovation Zone Exhibitor Hub

NRF FOUNDATION PROGRAMS

NRF Foundation Honors NRF Foundation Student Program

Retail Media Networks

Take a deep dive into in-store media networks

What’s In Store for Retail Media Networks brings together global innovators from top brands and retailers to redefine in-store retail media for maximum marketing impact and conversion.

Key topics that will be covered include:

Leveraging in-store audiences— which are 84% larger than those on digital—to boost results
Using in-store data to amplify Connected TV (CTV) performance
Differentiating DOOH from digital shopper marketing
Evolving brand and retailer organizational structures
Navigating the 2025 merger and acquisitions landscape as key players move to strengthen their Retail Media offer

Achieve actionable insights and connect with industry visionaries at the premier event for in-store retail media!

VIEW THE AGENDA

Program details

Date:
Saturday, January 11, 2025

Time:
8:00am – 4:45pm

Location:
Offsite - Pier 60, 60 Chelsea Piers, New York, NY 10011

Cost:
$395 for Retailers
$595 for Non-Retailers

How to register:
This program is open to everyone and can be selected as an add-on item when you register for any NRF 2025 pass (Expo or All-Access).

PLEASE NOTE: Non-retailers can purchase a TICKET ONLY option that DOES NOT include access to Retail's Big Show by clicking here.

Featured Speakers

What’s in Store for Retail Media Networks gets industry experts to address how in-store media networks will deliver new revenue from the physical store while providing massive upper and lower funnel brand marketing and conversion results.

Saturday, January 11

8:00am - 8:30am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

8:30am - 8:40am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Welcome: What's in Store for Retail Media, presented by STRATACACHE and NRF

8:40am - 9:00am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: Harmonizing disruption: Reconciling the driving forces of RMNs and the future, featuring Andy Murray, Executive Chairman, Saatchi & Saatchi X

9:00am - 9:30am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation and panel: Transitioning from a merchant to a media mindset, featuring Quentin George, Partner, McKinsey & Company and Omer Gajial, EVP Chief Merchandising and Digital Officer for Albertsons Companies

9:30am - 9:50am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retailer keynote presentation: Retail media as an organizational principle - The Costco Advantage, featuring Mark Williamson, AVP Retail Media, Costco

9:50am - 10:10am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retail change maker interview: Mark Williamson, AVP Retail, Costco interviewed by Sarah Marzano, Principal Analyst - Retail Media at EMARKETER

10:10am - 10:25am

Retail Media Networks

The evolution of IABs in-store media metrics: 2024 highlights and 2025 outlook, presented by Yara Daher, Retail Media Consultant, IAB Europe

10:25am - 10:50am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour)

10:50am - 11:10am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Networking break

11:10am - 11:25am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: Retail or media - Strategic Turning Point, presented by Robert Jozic, SVP Schwarz Media & Group Digital Strategy, Schwarz Group

11:25am - 11:45am

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Fireside: Retail or media - Strategic Turning Point with Robert Jozic, SVP Schwarz Media & Group Digital Strategy, Schwarz Group and George Ivie, CEO, Media Rating Council

11:45am - 12:05pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Presentation: In-store RMN: Expect the unexpected, 2025 market and M&A analysis, featuring Mark Boidman, Partner, Head of Global Media at Solomon Partners

12:05pm - 1:05pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

1:05pm - 1:45pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel: Brands Get Real: In-store RMN - Performance media, upper funnel, or both? Moderated by Lauren Johnson, Deputy Editor of Retail Media and Commerce, Adweek, with Mike Sallette, Vice President, Media, Licensing, & Sponsorships, Danone North America

1:45pm - 2:25pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel: Powering the CTV/RMN flywheel, moderated by Chris Riegel, Founder and CEO of STRATACACHE with Jayesh Rajdev, Controller of Advanced Advertising, ITV and Lindsay Pullins, Director of Ad Revenue Partnerships, Roku

2:25pm - 2:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Panel discussion: Unlocking the power of retail media measurement, featuring Manolo Almagro, Senior Director of Customer Experience and Innovation, Publicis Sapient, and featuring Nik Rochnik, Senior Director, Product Management, Retail Media, Albertsons

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, VP Media and Retail Media MD OBI First Media Group, Christian Raveaux, Head of Retail Media Connect, REWE Group

3:30pm - 3:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Afternoon break

3:50pm - 4:35pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

USA storming the store: The American scalers, with Michael Krans, VP Macy's Media Networks, moderated by Alicia Esposito, VP of Content, Retail Touchpoints

4:35pm - 4:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

Recap discussion: Learning to swim

4:50pm - 5:00pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks

5:00pm - 6:00pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

|Retail Media Networks