Separate registration required

Saturday
January 13
8:00 am–5:00 pm
Javits North

What's in store for Retail Media Networks

Pre-registration and separate registration required.

Join hundreds of retailers, in-store experience and technology experts, brands and agencies at this full-day event focused entirely on what's widely considered the most important channel in the white-hot retail media network (RMN) ecosystem - the physical store.
Saturday
January 13
8:00 am–8:30 am
Javits North, Level 4

Breakfast

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
8:30 am–8:40 am
Javits North, Level 4

Welcome and introduction

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

Opening remarks from Chris Riegel, CEO of STRATACACHE, followed by an introduction to in-store experience from category captain Andy Murray.
 
Saturday
January 13
8:40 am–9:15 am
Javits North, Level 4

Creating a total in-store communication architecture harmonizing shopper, brand, and retailer needs

Andy Murray, Founder and CEO of bigQuest Advisory, Inc., will provide insights based on his experience as former SVP of in-store experience at Walmart and Asda, and founder of Saatchi & Saatchi X, followed by a discussion with Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce. Topics include:
  • How the shopper navigates the in-store space and what they expect from in-store communication.
  • How to think about a total store communication architecture.
  • Concepts for harmonizing the smart phone
  • 1-to-1 vs.
Saturday
January 13
9:25 am–10:10 am
Javits North, Level 4

Commerce media - A radical paradigm shift in the advertising landscape

Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the platform and business case for retail media for retailers, advertisers, and agencies, focusing on the opportunity-at-stake and the risk of falling behind in this growing space.

Saturday
January 13
10:00 am–2:00 pm
Meet at designated location

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
10:10 am–10:30 am
Javits North, Level 4

The multiplier effect of in-store retail media on overall enterprise value

Join Mark Boidman, Partner and Head of Global Media at Solomon Partners, as he discusses long term value building that comes with deploying in-store media networks at scale. Learn why he's bullish on the predicted ROI of in-store retail media and in-store data monetization and why it should be prioritized over other services, technologies or operational improvements.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
10:40 am–10:55 am
Javits North, Level 4

Networking break

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
10:55 am–11:40 am
Javits North, Level 4

Quantifying retail media in-store success: Measurement and innovation

For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization project. Topics include full-funnel attribution, proving incrementality, and the multiplier effects of in-store media.
Saturday
January 13
11:00 am–1:00 pm
Meet at specified location

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
11:40 am–12:10 pm
Javits North, Level 4

The state of in-store media: Non-US perspectives

In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on specific drivers and inhibitors of growth in each region, highlighting best practices, and unique regional innovations.
Saturday
January 13
12:10 pm–1:00 pm
Javits North, Level 4

Lunch

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
1:00 pm–1:30 pm
Javits North, Level 4

Why data counts - Extending monetization across all retail channels

What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.
Saturday
January 13
1:30 pm–2:05 pm
Javits North, Level 4

'The sentient store': Presentation and fireside chat

Chris Riegel, CEO of STRATACACHE, will present his vision for what he calls the 'sentient store' and then host a panel of experts. They will discuss multiple technologies and innovations being deployed within the connected store – including smart carts, the new Sunrise 2027 barcodes, enhanced RFID at scale, virtual concierge technology, next-generation digital electronic shelf labels, and the role of generative AI within the physical store.
Saturday
January 13
2:00 pm–4:00 pm
Meet at specified location

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
2:20 pm–3:00 pm
Javits North, Level 4

How streaming and RMN interact: Synergies and challenges

Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences" and visibility into the total customer journey.
Saturday
January 13
3:00 pm–3:40 pm
Javits North, Level 4

Fireside chat: Threats to retail marketing and advertising from the current political and legislative landscape

Retail loyalty marketing programs are at the core of RMN's growth. Consumers join them because they see value in targeted offers. But loyalty programs are under attack by consumer groups who argue that consumers shouldn't have to provide their personal data in order to get a discount with their loyalty points. While retailers are innovating, legislators are still confused about the bigger issues involved.
Saturday
January 13
3:00 pm–7:00 pm
Meet at designated location

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
3:40 pm–4:25 pm
Javits North, Level 4

Retail media networks: An ongoing journey from promise to performance

Retail media networks have become more entrenched with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. This session dives into a new October 2023 whitepaper examining what has transpired and changed.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
4:25 pm–4:55 pm
Javits North, Level 4

Looking ahead: Insights and predictions for in-store RMN

Kevin Carbone, CEO of SCALA and PRN, brings together a super-group of three leading retail media thought leaders to discuss the day, distill the insights, and share some predictions for the next stage of in-store retail media.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

 
Saturday
January 13
4:55 pm–5:00 pm
Javits North, Level 4

Closing remarks

Sunday
January 14
10:15 am–12:15 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Sunday
January 14
10:30 am–3:45 pm

NRF Supply Chain 360 Summit

Open to Retailers. Pre-registration and separate fee required.

The NRF Supply Chain 360 Summit is a new day-long program that brings together retail supply chain professionals and industry experts to share strategies and tactics, taking a holistic look at the modes and methods needed to build a stronger supply chain.

The Summit features eight sessions, a catered lunch and the opportunity to network with fellow supply chain professionals. This program will have simultaneous Portuguese interpretation.

Sunday
January 14
10:30 am–11:00 am
River Pavilion, goTRG Stage

Creating optionality and speed in supply chains: Northern Tool + Equipment’s transformation with CEO Suresh Krishna

During the past three years, Northern Tool + Equipment has grown revenue by 44 percent, in part by prioritizing and investing in initiatives that provide value for customers and team members. With more than 130 store locations across 23 states, Northern Tool has a strong national retail presence featuring a wide variety of tools, equipment, and service offerings via ecommerce and a superior omnichannel experience.
Sunday
January 14
11:00 am–11:30 am
River Pavilion, goTRG Stage

AI’s role in inventory visibility and optimization

In dynamic market conditions, accurate inventory and visibility across the supply chain are critical in avoiding excess stock levels and improving business performance. In this session industry leaders will discuss strategies for predicting demand, optimizing stock levels, and monitoring the real time status of inventory throughout the supply chain. Are AI- powered solutions a game-changer for companies, or have they been using it for years already?
Sunday
January 14
11:30 am–12:00 pm
River Pavilion, goTRG Stage

Boosting last-mile capabilities and next-day delivery: A fireside chat with Gretchen McCarthy, Target’s Executive Vice President and Chief Supply Chain & Logistics Officer

Target continues to invest in building capacity to meet guest demand—an approach that utilizes the company’s stores-as-hubs strategy and growing sortation center network. Target’s sortation centers help drive speed, productivity and cost efficiency to improve the guest experience. Hear from Target’s Chief Supply Chain & Logistics Officer Gretchen McCarthy on how Target’s stores-as-hubs strategy and guest-centered supply chain capabilities are bringing next-day delivery to more Target guests.

Sunday
January 14
12:30 pm–2:30 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Sunday
January 14
12:45 pm–1:15 pm
River Pavilion, goTRG Stage

The business of supply chains: Senior leadership working together to maximize supply chain value

Well managed supply chains can drive significant cost-savings, generating additional value for the business. Across the supply chain, common themes have emerged, from the explosion of e-commerce to the need for real-time visibility, and ultimately a synchronized and resilient supply chain. Achieving that synchronization with its customer base and resiliency, however, can be a challenge, requiring broad coordination throughout the organization.
Sunday
January 14
1:15 pm–1:45 pm
River Pavilion, goTRG Stage

Optimizing the supply chain to augment efficiency and customer experience

The retail industry is evolving due to changing consumer demands, technological advancement and economic fluctuations. Thus, supply chain management is more crucial than ever. To remain competitive while meeting customer expectations, retailers must optimize their supply chain processes. Join us for a panel discussion that features valuable insights, real-world case studies, and actionable strategies. The session will provide strategies and innovations that can transform the retail supply chain, reduce costs and improve customer experiences.

Sunday
January 14
1:45 pm–2:15 pm
River Pavilion, goTRG Stage

Weathering the storm: What’s next for US ports?

The past few years have certainly shown that supply chain disruptions can happen at any moment and have a significant impact on retail operations. The panel will examine some of the key lessons learned to help address congestion at our ports today as well as prepare for future events. We will hear from key port officials as well as a retailer on how we keep the supply chain moving in times of uncertainty. 

This session is part of the NRF Supply Chain 360 Summit.
Sunday
January 14
2:45 pm–3:15 pm
River Pavilion, goTRG Stage

Unifying the retail supply chain for better visibility, sustainability, and profitability

Driven by changing customer expectations, the retail ecosystem is transforming fast and retailers need to be prepared to meet these demands in real time. This means having solutions that are flexible, agile and can scale to efficiently manage operations and stay ahead of the continuous changes in consumer demand, macroeconomic pressures, and supply chain uncertainties. This can be achieved only if we break down the silos and have complete visibility into every aspect of supply chain commerce.
 

Sunday
January 14
3:15 pm–3:45 pm
River Pavilion, goTRG Stage

The reimagined supply chain is connected, transparent and sustainable: Walmart’s supply chain and sustainability leaders talk shop

Supply chain and sustainability leadership is inextricably linked in the mission to meet consumer needs, deliver strong financial performance, and achieve environmental, sustainability and governance (ESG) goals. Through close coordination and collaboration with industry stakeholders, NGOs, suppliers, governments and other partners, Walmart’s supply chain sustainability efforts have built a strong foundation for the retailer to continue pushing forward with its sustainability ambitions in this critical decade of action.
Sunday
January 14
5:30 pm–7:30 pm

Retail's CIO Party

By invitation only.

Top off the opening of NRF 2024 by joining us for an exclusive networking event. Mingle with the industry's premier technology leaders while enjoying classic hors d'oeuvres and refreshing cocktails.
Sunday
January 14
6:00 pm–10:00 pm
Marriott Marquis, Times Square

NRF Foundation Honors

From the most coveted award in retail, The Visionary, to our annual List of People Shaping Retail's Future, to our scholarship recipients and RISE Up Partner of the Year, the NRF Foundation Honors celebrates the retail professionals who are sparking innovation and inspiring incredible change. Donating to the NRF Foundation guarantees your company’s invitation to the NRF Foundation Honors – our biggest stage for telling the story of how retail builds extraordinary careers.
Monday
January 15
10:15 am–12:15 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
12:30 pm–2:30 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
6:00 pm–8:00 pm
Meet at designated location

Retail store tours

Separate registration and additional fee required. For retailers only.
Tuesday
January 16
10:15 am–12:15 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Tuesday
January 16
10:30 am–1:30 pm
River Pavilion, Meet, Eat & Seat area

VC startup meetups

Pre-registration required.

VC and Startup collaborations begin here.
NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF Innovation Lab and Startup Zone at NRF 2024.