Retail Media Networks

Saturday
January 13
8:00 am8:30 am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
8:30 am8:40 am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

Opening remarks from Chris Riegel, CEO of STRATACACHE, followed by an introduction to in-store experience from category captain Andy Murray.
 
Saturday
January 13
8:40 am9:15 am
Javits North, Level 4
Andy Murray, Founder and CEO of bigQuest Advisory, Inc., will provide insights based on his experience as former SVP of in-store experience at Walmart and Asda, and founder of Saatchi & Saatchi X, followed by a discussion with Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce. Topics include:
  • How the shopper navigates the in-store space and what they expect from in-store communication.
  • How to think about a total store communication architecture.
  • Concepts for harmonizing the smart phone
  • 1-to-1 vs.
Saturday
January 13
9:25 am10:10 am
Javits North, Level 4

Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the platform and business case for retail media for retailers, advertisers, and agencies, focusing on the opportunity-at-stake and the risk of falling behind in this growing space.

Saturday
January 13
10:10 am10:30 am
Javits North, Level 4
Join Mark Boidman, Partner and Head of Global Media at Solomon Partners, as he discusses long term value building that comes with deploying in-store media networks at scale. Learn why he's bullish on the predicted ROI of in-store retail media and in-store data monetization and why it should be prioritized over other services, technologies or operational improvements.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
10:40 am10:55 am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
10:55 am11:40 am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization project. Topics include full-funnel attribution, proving incrementality, and the multiplier effects of in-store media.
Saturday
January 13
11:40 am12:10 pm
Javits North, Level 4
In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on specific drivers and inhibitors of growth in each region, highlighting best practices, and unique regional innovations.
Saturday
January 13
12:10 pm1:00 pm
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
1:00 pm1:30 pm
Javits North, Level 4
What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.
Saturday
January 13
1:30 pm2:05 pm
Javits North, Level 4
Chris Riegel, CEO of STRATACACHE, will present his vision for what he calls the 'sentient store' and then host a panel of experts. They will discuss multiple technologies and innovations being deployed within the connected store – including smart carts, the new Sunrise 2027 barcodes, enhanced RFID at scale, virtual concierge technology, next-generation digital electronic shelf labels, and the role of generative AI within the physical store.
Saturday
January 13
2:20 pm3:00 pm
Javits North, Level 4
Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences" and visibility into the total customer journey.
Saturday
January 13
3:00 pm3:40 pm
Javits North, Level 4
Retail loyalty marketing programs are at the core of RMN's growth. Consumers join them because they see value in targeted offers. But loyalty programs are under attack by consumer groups who argue that consumers shouldn't have to provide their personal data in order to get a discount with their loyalty points. While retailers are innovating, legislators are still confused about the bigger issues involved.
Saturday
January 13
3:40 pm4:25 pm
Javits North, Level 4
Retail media networks have become more entrenched with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. This session dives into a new October 2023 whitepaper examining what has transpired and changed.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Saturday
January 13
4:25 pm4:55 pm
Javits North, Level 4
Kevin Carbone, CEO of SCALA and PRN, brings together a super-group of three leading retail media thought leaders to discuss the day, distill the insights, and share some predictions for the next stage of in-store retail media.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.


 
Saturday
January 13
4:55 pm5:00 pm
Javits North, Level 4