Partner Perspective

Monday
January 15
10:00 am10:30 am
River Pavilion, goTRG Stage
In 2023, generative AI has taken the world by storm overnight. It has transformed retail, helping brands boost sales and win the hearts of their customers like never before. Use cases vary from hyper-optimization (ex., automating segmentation and customizing products at scale) to hyper-influence when brands tailor virtual product try-on and demos to individual consumers. Unrestrained data circulation remains crucial for AI success: to thrive, retailers need to learn how to orchestrate insights from unstructured data sources and map them to key customer information.
Monday
January 15
11:30 am12:00 pm
River Pavilion, goTRG Stage
From an iconic past to an innovative present, discover how one luxury retailer’s “smaller format” concept is embracing a new generation of fashionistas with a curated, discovery-driven shopping experience. Consumer insights and trends are encouraging luxury brands to become more approachable and accessible to this new, younger demographic.
Monday
January 15
1:00 pm1:30 pm
River Pavilion, goTRG Stage
We all know it: the last mile of retail delivery is the most complex. The costs are untenable, roads are increasingly congested, and inefficiencies plague both the customer experience and the retailer’s bottom line. At the same time, customers expect increasing immediacy and convenience in receiving their goods.  Drones present an opportunity for better delivery. Delivering customers the goods they want, exactly when they want it; drones create a direct link from your store to their door.
Monday
January 15
2:00 pm2:30 pm
River Pavilion, goTRG Stage
Tractor Supply Company is embracing real-time Generative AI to transform the customer experience by investing time, research and resources to enable voice and text natural language capabilities. It’s easier – and faster – to talk rather than type; and when team members need product knowledge and expertise to better serve customers, they need it now. Tractor Supply Company also plans to use Generative AI to support other initiatives such as online orders, curbside pickup, inventory management, task automation and more.
Monday
January 15
2:45 pm3:15 pm
River Pavilion, goTRG Stage
In today's dynamic retail landscape, the return process is in a pivotal moment in the customer journey, a make-or-break experience that can either fortify loyalty or fracture trust. Moderated by goTRG, a leading returns management company, this panel discussion will feature a diverse trio of powerhouses from retail enterprises and manufacturers to Shopify brands that represent the full spectrum of modern retail.
Tuesday
January 16
11:00 am11:30 am
River Pavilion, goTRG Stage
Introducing the profitable AI-powered omnichannel shopping experience of 2025, which is going to be even more humanized and immersive than ever.

3 Key Takeaways:
  • White Glove Service: How conversational AI can be used to deliver a new shopper experience
  • Profitable Personalization: How generative AI can be used to drive new levels of revenue
  • Seeing is Achieving: A practical walk-through of the future digital store
Tuesday
January 16
2:00 pm2:30 pm
River Pavilion, goTRG Stage

Whether it’s sending transactional order updates or implementing new marketing strategies, the challenges associated with global communications are widespread. Everything from meeting consumers on their preferred channels to addressing varying compliance requirements and balancing technological limitations of global delivery must be addressed. And of course, seamless integration into the current tech stack is required while being flexible enough to iterate and adopt future technologies such as AI.