Expo Pass

Saturday
January 13
10:00 am–2:00 pm

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
11:00 am–1:00 pm

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
2:00 pm–4:00 pm

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
3:00 pm–7:00 pm

Retail store tours

Separate registration and additional fee required. For retailers only.
Saturday
January 13
6:00 pm–7:30 pm

NRF 2024 Opening party

Join us for food, drinks and fun activations at the Marriott Marquis Times Square, as we welcome you to New York and NRF 2024!

Sunday
January 14
10:00 am–5:00 pm

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Sunday
January 14
10:00 am–3:45 pm

NRF Supply Chain 360 Summit

Open to Retailers. Pre-registration and separate fee required.

The NRF Supply Chain 360 Summit is a new day-long program that brings together retail supply chain professionals and industry experts to share strategies and tactics, taking a holistic look at the modes and methods needed to build a stronger supply chain.

The Summit features eight sessions, a catered lunch and the opportunity to network with fellow supply chain professionals. This program will have simultaneous Portuguese interpretation.

Sunday
January 14
10:00 am–5:00 pm

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Sunday
January 14
10:00 am–5:00 pm

NRF Innovation Lab

The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Sunday
January 14
10:00 am–5:00 pm

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Sunday
January 14
10:15 am–12:15 pm

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Sunday
January 14
11:00 am–11:30 am

Thermal intelligence - Advancing food safety and profitability for retailers

Are retailers doing enough to protect their customers from foodborne illnesses and what are retailers doing to keep their food safe? The answers to these questions are key to ensuring not only the safety but the longevity of your business. In this session, using FDA food safety ratings and first-hand customer experiences, Logile will discuss how Thermal Intelligence™ will close the gaps in how retailers protect their customers from foodborne illnesses.
Sunday
January 14
12:30 pm–2:30 pm

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
9:00 am–5:00 pm

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Monday
January 15
9:00 am–5:00 pm

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Monday
January 15
9:00 am–5:00 pm

NRF Innovation Lab

The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Monday
January 15
9:00 am–5:00 pm

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Monday
January 15
10:00 am–10:30 am

Composable Commerce is unleashing the full potential of Artificial Intelligence

In 2023, generative AI has taken the world by storm overnight. It has transformed retail, helping brands boost sales and win the hearts of their customers like never before. Use cases vary from hyper-optimization (ex., automating segmentation and customizing products at scale) to hyper-influence when brands tailor virtual product try-on and demos to individual consumers. Unrestrained data circulation remains crucial for AI success: to thrive, retailers need to learn how to orchestrate insights from unstructured data sources and map them to key customer information.
Monday
January 15
10:15 am–12:15 pm

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
12:30 pm–2:30 pm

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
1:00 pm–1:30 pm

The future of last mile delivery: Leading the way with drone technology

We all know it: the last mile of retail delivery is the most complex. The costs are untenable, roads are increasingly congested, and inefficiencies plague both the customer experience and the retailer’s bottom line. At the same time, customers expect increasing immediacy and convenience in receiving their goods.  Drones present an opportunity for better delivery. Delivering customers the goods they want, exactly when they want it; drones create a direct link from your store to their door.
Monday
January 15
2:45 pm–3:15 pm

Rethinking Returns: Strategies that Keep Customers and Shape Retail’s Future

In today's dynamic retail landscape, the return process is in a pivotal moment in the customer journey, a make-or-break experience that can either fortify loyalty or fracture trust. Moderated by goTRG, a leading returns management company, this panel discussion will feature a diverse trio of powerhouses from retail enterprises and manufacturers to Shopify brands that represent the full spectrum of modern retail.
Monday
January 15
3:00 pm–3:30 pm

Driving optimal decision-making within and across fresh merchandising, operations, and supply chain

Fresh merchandising, operations, and supply chain are all interrelated and dependent on one another to effectively accomplish the job to be done – maximize profits by getting high-quality fresh food into customers' baskets as quickly as possible at the lowest cost to the business. Achieving excellence in fresh requires a purpose-built fresh solution that breaks down silos and drives optimal decision-making both within and across fresh business functions.
Monday
January 15
6:00 pm–8:00 pm

Retail store tours

Separate registration and additional fee required. For retailers only.
Tuesday
January 16
9:00 am–4:00 pm

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Tuesday
January 16
9:00 am–4:00 pm

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Tuesday
January 16
9:00 am–4:00 pm

NRF Innovation Lab

The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Tuesday
January 16
9:00 am–4:00 pm

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Tuesday
January 16
10:15 am–12:15 pm

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Tuesday
January 16
11:00 am–11:30 am

Online retail for a new generation of shoppers - How Artificial Intelligence will humanize the digital experience

Introducing the profitable AI-powered omnichannel shopping experience of 2025, which is going to be even more humanized and immersive than ever.

3 Key Takeaways:
  • White Glove Service: How conversational AI can be used to deliver a new shopper experience
  • Profitable Personalization: How generative AI can be used to drive new levels of revenue
  • Seeing is Achieving: A practical walk-through of the future digital store
Tuesday
January 16
11:00 am–3:00 pm

Sustainable Retail Workshop: Creating a profitable circular economy

For Retailers only; by invitation. Separate registration and fee required.

This invitation-only, facilitated workshop explores ways to make circular retail sustainable and profitable by defining key circularity concepts that participants will use to co-create an industry-wide roadmap for building and improving this new business model.
Tuesday
January 16
11:00 am–2:00 pm

VC startup meetups

Pre-registration required.

VC and Startup collaborations begin here.
NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF Innovation Lab and Startup Zone at NRF 2024.