All-Access Pass

Saturday
January 13
10:00 am2:00 pm
Separate registration and additional fee required. For retailers only.
Saturday
January 13
11:00 am1:00 pm
Separate registration and additional fee required. For retailers only.
Saturday
January 13
2:00 pm4:00 pm
Separate registration and additional fee required. For retailers only.
Saturday
January 13
3:00 pm7:00 pm
Separate registration and additional fee required. For retailers only.
Saturday
January 13
6:00 pm7:30 pm

Join us for food, drinks and fun activations at the Marriott Marquis Times Square, as we welcome you to New York and NRF 2024!

Sunday
January 14
8:15 am8:30 am
Walmart U.S. president and CEO and Chairman of the National Retail Federation, John Furner provides NRF 2024’s welcome and opening remarks including a brief state of the industry and NRF, and why decisions made today matter more than ever.
Sunday
January 14
10:00 am5:00 pm
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Sunday
January 14
10:00 am5:00 pm
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Sunday
January 14
10:00 am5:00 pm
The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Sunday
January 14
10:00 am3:45 pm

Open to Retailers. Pre-registration and separate fee required.

The NRF Supply Chain 360 Summit is a new day-long program that brings together retail supply chain professionals and industry experts to share strategies and tactics, taking a holistic look at the modes and methods needed to build a stronger supply chain.

The Summit features eight sessions, a catered lunch and the opportunity to network with fellow supply chain professionals. This program will have simultaneous Portuguese interpretation.

Sunday
January 14
10:00 am5:00 pm
From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Sunday
January 14
10:15 am12:15 pm
Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Sunday
January 14
10:30 am11:00 am
Punch your ticket for a guided tour of the latest new stores to open in New York courtesy of Accenture. You can expect a visual treasure trove of new and reimagined customer journeys, and insights on what today’s shoppers look for – and expect, from retail stores.
Sunday
January 14
10:30 am11:00 am
Learn how Kmart Australia doubled down on clarity of purpose and innovation to develop a strategic blueprint and operational architecture to transform its business model, moving it from a traditional discount chain to an innovative, modern, hybrid retailer. This session offers takeaways on how to overcome barriers, challenge the status quo, guidance on leadership and adopting technology solutions to empower the organization.
Sunday
January 14
11:00 am11:30 am
Are retailers doing enough to protect their customers from foodborne illnesses and what are retailers doing to keep their food safe? The answers to these questions are key to ensuring not only the safety but the longevity of your business. In this session, using FDA food safety ratings and first-hand customer experiences, Logile will discuss how Thermal Intelligence™ will close the gaps in how retailers protect their customers from foodborne illnesses.
Sunday
January 14
11:20 am11:50 am
Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social commerce and social media.
Sunday
January 14
11:20 am11:50 am

The industry cohort most focused on financial health will discuss how they are rallying teams around goals for profitability, and a renewed focus on the retail fundamentals and strategies with a successful track record. In addition, these senior leaders will ​speak to: balancing short and long-term growth priorities, ​the CFO's take on AI, innovation and technology being green-lit for testing, ESG (given new financial reporting requirements from the SEC), and the evolving role of the CFO – increasingly at the forefront of business strategy.

Sunday
January 14
11:20 am11:50 am

Retailers are entering a new phase of technological innovation — with artificial intelligence and machine learning at its core. AI has emerged as the most effective way for retailers to turn data into value. In this session learn how Walmart is using AI to drive growth and competitive advantage across the business.

Sunday
January 14
12:10 pm12:40 pm
How brands serve and engage with their communities is now a measure of true worth, valued by customers, employees, shareholders and other stakeholders alike. For Adidas, the customer and the communities they thrive in are at the heart of everything it does. In this session Jason Crawford, Vice President of digital growth at Hype, Adidas, discusses how transparency and authenticity are core to pushing the boundaries that will elevate the customer experience across sport, lifestyle and fashion communities.
Sunday
January 14
12:10 pm12:40 pm

It’s mainstream in China – projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of live shopping experts will discuss different approaches their brands are taking with live shopping – and why they’re investing in the channel. Leave this session with practical insights including:

Sunday
January 14
12:30 pm2:30 pm
Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Sunday
January 14
1:00 pm1:30 pm
Join Stripe and URBN to discuss the journey enterprises are taking to navigate the great transition towards making unified commerce not just an option, but a core part of their business model. Discover how much progress is being made in different sectors to shift commerce online to build truly digital business models, and learn about the role startups and emerging technologies, such as AI, are playing to drive innovation.
Monday
January 15
9:00 am5:00 pm
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Monday
January 15
9:00 am5:00 pm
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Monday
January 15
9:00 am5:00 pm
The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Monday
January 15
9:00 am5:00 pm
From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Monday
January 15
9:00 am9:30 am
Starting his retail career at a young age, executive chairman Ed Stack has led DICK’S Sporting Goods through decades of remarkable growth with tremendous business acumen and ingenuity. His story demonstrates how the retail industry is unmatched in its opportunity and impact. Throughout his tenure, Ed has stood by his convictions and dedication to making a difference.
Monday
January 15
10:00 am10:30 am
In 2023, generative AI has taken the world by storm overnight. It has transformed retail, helping brands boost sales and win the hearts of their customers like never before. Use cases vary from hyper-optimization (ex., automating segmentation and customizing products at scale) to hyper-influence when brands tailor virtual product try-on and demos to individual consumers. Unrestrained data circulation remains crucial for AI success: to thrive, retailers need to learn how to orchestrate insights from unstructured data sources and map them to key customer information.
Monday
January 15
10:15 am12:15 pm
Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
10:30 am11:00 am

Step into the world of cutting-edge retail as we explore retail innovation from around the globe. Discover, learn and get inspired by groundbreaking strategies, business models, technologies and concepts that are reshaping the retail landscape, from seamless online-to-offline experiences to immersive store designs and transformative customer engagement.

Monday
January 15
10:30 am11:00 am

There was a time not too long ago when, if you wanted something, you went to a store. You pretty much had to. Now, after the Supernova explosion of methods to buy merchandise that make shopping easier and more convenient, you may find yourself asking, what’s the value of having physical stores? Retailers that struggle the most keeping up with modern changes also seem to be having the most trouble with this question. Given the current plethora of easy ways to get goods to your doorstep fast, falling behind is certainly understandable but unquestionably risky.

Monday
January 15
10:30 am11:00 am
Retail media's first era was dominated by search ads on Amazon, but as digital advertising's third big wave evolves up the funnel and into the physical store, omnichannel RMNs are now scaling large ad businesses. In this session with retail media leaders, we examine how large retail footprints and vast troves of in-store purchase data are helping RMNs tap the full potential of physical stores as the next major media channel.
Monday
January 15
11:20 am11:50 am
Through the lens of the consumer, shopping is expected to be a seamless experience. Yet, for many retailers, the flexibility, consistency, and increased personalization of a true omnichannel experience remains unachieved.  And, as younger generations mature into big spenders, the influence of social commerce on advertising and direct purchases will, no doubt, test the effectiveness of retailer’s digital dexterity.
Monday
January 15
11:20 am11:50 am
Will inflation continue to decline? Will the economy continue to grow?  Will the job market remain tight? Will fraught relations between China and the US lead to major supply chain changes? And what will it all mean for consumers and retailers? Join Ira Kalish as he navigates the headwinds and tailwinds facing retail businesses. 
Monday
January 15
11:20 am11:50 am
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of innovation.
Monday
January 15
12:10 pm12:40 pm
The analogue world is behind us. Only advanced tech can solve the retail challenges and turn the tide on stagnating productivity. Discover what impacts this will have on physical retail, e-commerce and sustainability, as well as consumer’s shopping behaviors. This session with futurist and trends expert, Kate Ancketil, will posit optimism for the tech-enabled future.
Monday
January 15
12:10 pm12:40 pm
The last few years have been a roller coaster ride as retail companies scrambled to serve shoppers who shifted their buying patterns from physical to digital and tweaked assortments to align with consumer’s changing mindset. As the world moves back on its axis, retailers are doing the same - returning to customer service, inventory management, merchandising and pricing strategy fundamentals. Hear from two retailers who are committed to moving forward with a firm grasp on the principles that anchor success.
Monday
January 15
12:10 pm12:40 pm
Generative AI is all the rage now but retail success is grounded in using all components of the tech stack to understand what’s happening upstream and downstream, how to allocate marketing spend for the strongest connections and what are the drivers of customer lifetime value. 
Monday
January 15
12:30 pm2:30 pm
Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Monday
January 15
1:00 pm1:30 pm
We all know it: the last mile of retail delivery is the most complex. The costs are untenable, roads are increasingly congested, and inefficiencies plague both the customer experience and the retailer’s bottom line. At the same time, customers expect increasing immediacy and convenience in receiving their goods.  Drones present an opportunity for better delivery. Delivering customers the goods they want, exactly when they want it; drones create a direct link from your store to their door.
Monday
January 15
1:00 pm1:30 pm
A dive deep into the transformative operations of AutoZone and PetSmart - companies that have successfully revamped the frontline experience for over 150,000 employees. Join visionary executives from both enterprises as they outline the pressing challenges that prompted change and the remarkable journeys to find groundbreaking solutions. From pinpointing urgent issues to strategizing and executing sustainable solutions, learn firsthand the strategies employed to breathe new life into their operations.
Monday
January 15
2:45 pm3:15 pm
In today's dynamic retail landscape, the return process is in a pivotal moment in the customer journey, a make-or-break experience that can either fortify loyalty or fracture trust. Moderated by goTRG, a leading returns management company, this panel discussion will feature a diverse trio of powerhouses from retail enterprises and manufacturers to Shopify brands that represent the full spectrum of modern retail.
Monday
January 15
3:00 pm3:30 pm
Fresh merchandising, operations, and supply chain are all interrelated and dependent on one another to effectively accomplish the job to be done – maximize profits by getting high-quality fresh food into customers' baskets as quickly as possible at the lowest cost to the business. Achieving excellence in fresh requires a purpose-built fresh solution that breaks down silos and drives optimal decision-making both within and across fresh business functions.
Monday
January 15
6:00 pm8:00 pm
Separate registration and additional fee required. For retailers only.
Tuesday
January 16
9:00 am4:00 pm
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, retailers who want to make it matter always make it to the Expo.

Explore the latest in technology, learn about innovative new solutions and connect with the biggest movers and shakers in retail today.

Check out the current list of exhibitors and floorplan.
Tuesday
January 16
9:00 am9:30 am
Marc Metrick, CEO of Saks, the premier digital platform for luxury fashion, joins CNBC Senior Retail Reporter Courtney Reagan for a conversation about the company’s strategy to evolve the luxury experience for today’s online luxury shopper. Marc will share key insights into serving the full continuum of luxury consumers and Saks’ efforts to build lasting and meaningful customer relationships, prioritizing high lifetime value (LTV) customers.
Tuesday
January 16
9:00 am4:00 pm
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience.

Featuring:
  • 50+ food tech-focused booths
  • 11 sessions on the Foodservice Tech Stage featuring leaders and innovators in food tech
  • 6 immersive activations with future-forward, customer-centric technologies and innovations for restaurant and retail foodservice
  • Celebrity chef appearances
Tuesday
January 16
9:00 am4:00 pm
The NRF Innovation Lab is a carefully curated, invitation-only showcase of the most visionary retail technologies. The Lab is an immersive experience where these technologies come to life through hands-on demonstrations, featuring the latest advances in technologies such as: Artificial Intelligence | Augmented Reality | Virtual Reality | Machine Learning | Facial Recognition | Robotics | Data Analytics | Web3.
Tuesday
January 16
9:00 am4:00 pm
From AI and AR to machine learning, robotics and more, the Startup Zone lets you get hands-on with new and emerging tech from the industry's best startups.
Tuesday
January 16
10:15 am12:15 pm
Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.
Tuesday
January 16
10:30 am11:00 am
Stories of resilience and determination are powerful reminders that businesses often have to overcome obstacles and chart a new course in the quest to win back shoppers' hearts and wallets. Join us as two retailers share their unique journeys from setbacks to success on the road to brand and business reinvention.
Tuesday
January 16
10:30 am11:00 am

Shifting spending patterns and global events are causing consumers to reprioritize their lives – from how they shop to how they experience life. Customers expect more than ever from brands, and brands need more ways to attract them. We’ll discuss how to help future proof connections to shoppers that have long lasting implications.

Tuesday
January 16
10:30 am11:00 am

COVID? Recession? Consumers desire luxury labels more than ever, and brands have a unique challenge to maintain relevancy and customer loyalty as people allocate their dollars differently given economic circumstances. Join leaders from notable luxury brands for a discussion around lessons learned in 2023 and themes that are top of mind for 2024 that will be relevant for all retailers, including:

Tuesday
January 16
11:00 am11:30 am
Introducing the profitable AI-powered omnichannel shopping experience of 2025, which is going to be even more humanized and immersive than ever.

3 Key Takeaways:
  • White Glove Service: How conversational AI can be used to deliver a new shopper experience
  • Profitable Personalization: How generative AI can be used to drive new levels of revenue
  • Seeing is Achieving: A practical walk-through of the future digital store
Tuesday
January 16
11:00 am2:00 pm
Pre-registration required.

VC and Startup collaborations begin here.
NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF Innovation Lab and Startup Zone at NRF 2024.
Tuesday
January 16
11:00 am3:00 pm
For Retailers only; by invitation. Separate registration and fee required.

This invitation-only, facilitated workshop explores ways to make circular retail sustainable and profitable by defining key circularity concepts that participants will use to co-create an industry-wide roadmap for building and improving this new business model.
Tuesday
January 16
11:20 am11:50 am
Learn what drives brand influence and see which retailers from countries right across the world have the most influence as we reveal the 2024 retail top lists. David Roth, CEO of The Store WPP, will show how brand influence helps convince consumers to buy from a brand, stay loyal to it and potentially pay a premium for it – all vital, particularly now, when consumers are scrutinizing what they spend like never before. Brand Influence leads to changes in the way consumers behave, which supercharges the business's bottom line.
Tuesday
January 16
11:20 am11:50 am
In this session we will identify strategies to future-proof retail businesses, examining the global drivers that are shaping macroeconomic and business landscapes, as well as exploring the forces that will influence society, technology, the environment, politics, industry and creativity.
Tuesday
January 16
11:20 am11:50 am
In this session, Vogue Business Head of Advisory Anusha Couttigane will share insights from the latest Vogue Business Index, a bi-annual study of the top 60 global luxury brands, driven by consumer research across 11 markets. Luxury remains extremely resilient, in spite of prevailing economic challenges, but some territories present specific social, economic and cultural trends that directly impact both consumer attitudes and behavior. This presentation will look at how these key shifts are manifesting across global markets. 
Tuesday
January 16
11:20 am11:50 am

CEOs today have a responsibility to turn a profit and do good. Businesses have the power to create positive change in the world. This is easier said than done when margins are tight and profitability is hard-earned. Join the Fortune Media team, and a CEO who’s been recognized on its Most Powerful Women list, in conversation around balancing stakeholder expectations with corporate social responsibility.

Tuesday
January 16
11:20 am11:50 am
How do retailers unify multiple channels in ways that create a compelling, consistent and personalized experience for their customers? And at the same time, how does their unified commerce strategy deliver both profit and growth? Hear from our panel of retail leaders to understand the elements common to every successful omnichannel business, as the route to building or reinforcing your own roadmap. What are the cultural, organizational and technological barriers to success and how have our leaders overcome them?
Tuesday
January 16
11:20 am11:50 am

Shein and Temu have been two of the most successful US consumer brand launches in recent history. Both share some common tactics as well as some distinctive differences. This session will provide an overview of their success and the tactics they used to achieve that success. With a focus on what existing brands can learn to apply to their own marketing efforts. You’ll leave with a better understanding of one of the most significant evolutions of the US market, and specific strategies you can employee to accelerate growth of your own brands.