It is estimated that the Chinese should account for 50% of worldwide luxury purchases by 2025. Luxury brands are seizing the opportunity to tap into this market. In this session Hilary Milnes from Vogue Business will talk with Alibaba and a leading global luxury brand, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.
It is time we rethink the ways in which corporations build a startup acquisition pipeline. The pain points in current models have left corporations unable to source optimally due to internal constraints and leave startups pinched due to unrealistic contractual terms. In this session we break apart the old model and offer a new perspective for corporations think about and approach innovation in a new way that is a win-win.
As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.
One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists – have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?