Physical stores will stay relevant and become more strategic for retail organizations if they are no longer managed as points of sale. Stores are the most effective tool to acquire and engage customers. They have also been transformed into logistics, service, and experience hubs. Retail organizations need to shift from a product & operations focus into truly customer-centric business models that will demand new KPIs, and new ways to measure the contribution of the stores in attracting, retaining, and engaging more customers, increasing their lifetime value.
Luxury fashion platform FARFETCH has been at the forefront of e-commerce connecting creators, curators and consumers globally. Today FARFETCH connects consumers in more than 190 countries with 1,400-plus luxury sellers. In this session, Kelly Kowal, Chief Platform Officer at FARFETCH, will be joined by brand partner Harrods, to discuss the challenges and lessons learned in building a successful international business model and how to keep up with the demands of today’s customer through innovation and personalization.
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Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
