International Resources


This year, the speed of change requires a change of schedule. That’s why in 2021, instead of having just one Big Show, we’re having two. A virtual show in January and an in-person show in New York City in June. Each will feature the big ideas, big speakers, and big opportunities you’ll need for that moment and beyond. Real time inspiration to deliver real maximum impact.

We hope you can join us in June so we can all move forward, together.

Big Trip. Big Show. Big Vision.
The world’s largest retail conference and expo welcomes international retailers from all parts of the globe. Thinking about bringing a team to NYC? Here are some helpful tools and information. The following information was prepared to help you and your team register and travel to NRF 2021: Retail's Big Show - Chapter Two in New York City.
NRF Expo Tours

International Attendee FAQs


When is NRF 2021: Retail’s Big Show Chapter Two?

NRF2021: Retail’s Big Show Chapter 2 will be held at the Jacob K. Javits Convention Center in New York City from June 6–8, 2021.

How can I get an Invite Visa Letter?

You can start planning your interview as soon as possible depending on the information provided by the United States of America’s Consulate in your country. For assistance in getting an Invite Visa Letter please contact Susan Cuevas.

For the latest information on travel visas, click here.

For tips on how to have a successful visa interview, click here.

How can I register to attend?

You can register for NRF 2021: Retail’s Big Show Chapter 2 through the online registration system starting the third week of December 2020.

How much does it cost to register for NRF 2021: Retail’s Big Show?

For retailers that are not part of a team see below:

Retailer Full Conference Pass: Registration fees range from $850 - $1,050 for Members and $1,600 - $1,800 for Non-Members depending on the registration date.

Retailer Expo Only Pass:  FREE.

Non-Retailer Full Conference Pass: Registration fees $1,800 for Members and $2,800 for Non-Members.

Non-Retailer Expo Only Pass: Members: $1,300 and Non-Members $2,300.

How do I know if my company is a retailer?

For information regarding industry definitions please click here.

How Can I Become a NRF Member?

To become a NRF Member please contact the NRF Membership team

Sending an International Retail Team 10+?

We offer exclusive discounts for retail teams of 10 or more retailers. Contact Susan Cuevas for more information.

Are Group Hotel Packages Available?

NRF is introducing an option for a-la-carte and all-inclusive international group packages (room, breakfast, porterage, taxes, gratuities, and help desk). This will make planning for NRF 2021: Retail's Big Show Chapter 2 much easier, no matter which country you are coming from. For more information or to book International housing please click here. You can also email us at or call +1-305-865-4648.

Important Reminder

MCI and NRF IGD are the only official hotel providers endorsed by NRF 2021: Retail’s Big Show Chapter 2. If you are contacted by any other company offering hotel assistance, please be aware they are not endorsed by our event. Entering into financial agreements with these companies can have costly consequences and are not protected by event management.

Is interpretation available?

Live interpretation in Portuguese only will be available for a fee.

Guided Store Tours - TBD
Expo Tours - TBD

Where can I find out about retail-related events taking place during NRF 2021: Retail's Big Show?

The NRF Retail Week website contains a listing of all events happening the week of NRF 2021: Retail’s Big Show Chapter 2. Stay tuned, as more information regarding these events will be released this winter.

How to obtain a Promotional Personalized International Retail Team Icon?

To obtain a Promotional International Retail Team Icon please click here.

For retail companies headquartered outside the USA

Contact Susan Cuevas for more information.

For exhibitor or sponsor questions

Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales at 202-661-3044.