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Big Show returns to the Big Apple.

This has been an unprecedented year, with the retail industry showing tremendous resilience, agility and leadership in the face of a global pandemic. It's with that spirit that the National Retail Federation is proud to announce Retail's Big Show will be back in New York City in June 2021.

NRF 2021: Retail’s Big Show – Chapter Two is an in-person event meant to continue the retail industry’s path forward that begins with NRF 2021 – Chapter 1, a virtual version of our show taking place in January 2021.

NRF 2021 – Chapter 2 has all the features you've come to expect from Retail’s Big Show, including all new curated sessions, networking programs and an Expo featuring innovative installations from the industry’s brightest solution providers.

A manifesto for a new world

Retail doesn’t stop. We won’t pause, we won’t rewind. Instead, we move forward together. But in retail, forging ahead means nothing if you don’t know where you’re going, or who you’re going with. While none of us can predict the future, the best brands can prepare for it — with agile systems that allow them to learn fast, fail forward and scale with purpose. All the while knowing that disruption isn’t an event, it’s a constant.

Retail’s Big Show. It’s where innovative brands big and small come together to assess, learn and move forward with focus. Where the talks, tech and talent of tomorrow prepare us for the people of tomorrow. Where we learn what’s new, what’s next and what to look out for. Where our industry moves ahead and stays ahead — as one.

NRF 2021: Let’s move forward, together.

Forward Together

Big Show.
Big vision.

Watch highlights from 2020 and see how we bring focus and clarity to the retail ecosystem: convening the biggest and brightest in retail like only NRF can.

Check out our full recap of NRF 2020 for more videos, articles, photos and more.