Expo

Sunday, January 12

|

10:00am - 5:00pm

|

Expo, Level 1 and 3

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

If you qualify as a retailer, you can even walk the Expo for free. Don’t miss your chance to claim a free Expo Pass and get hands-on with game-changing tech that’s driving retail innovation.

U.S. retailers can win big with the $5,000 Giveaway!
Retailers, you can play the $5,000 Giveaway by visiting participating sponsors in the Expo. Visit all 20 sponsors and you will be entered twice to win a $5,000 gift card. Short on time? Visit 10 sponsors in either Expo Hall and you’ll be entered once. Keeping track of your progress is easy — use the NRF 2025 mobile app to scan each sponsor’s QR code.

Sunday, January 12

|

10:00am - 5:00pm

|

River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.

Sunday, January 12

|

10:00am - 5:00pm

|

Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Sunday, January 12

|

10:00am - 5:00pm

|

Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!

Sunday, January 12

|

10:15am - 12:15pm

|

Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

Tour Topics:

Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.

Future Tech
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.

Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.

Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.

The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.

Tours will depart from the Expo Tour room on Level 1 of the Javits.

Sunday, January 12

|

12:30pm - 2:30pm

|

Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

Tour Topics:

Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.

Future Tech
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.

Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.

Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.

The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.

Tours will depart from the Expo Tour room on Level 1 of the Javits.

Monday, January 13

|

9:00am - 5:00pm

|

Expo, Level 1 and 3

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

If you qualify as a retailer, you can even walk the Expo for free. Don’t miss your chance to claim a free Expo Pass and get hands-on with game-changing tech that’s driving retail innovation.

U.S. retailers can win big with the $5,000 Giveaway!
Retailers, you can play the $5,000 Giveaway by visiting participating sponsors in the Expo. Visit all 20 sponsors and you will be entered twice to win a $5,000 gift card. Short on time? Visit 10 sponsors in either Expo Hall and you’ll be entered once. Keeping track of your progress is easy — use the NRF 2025 mobile app to scan each sponsor’s QR code.

Monday, January 13

|

9:00am - 5:00pm

|

River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.

Monday, January 13

|

9:00am - 5:00pm

|

Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Monday, January 13

|

9:00am - 5:00pm

|

Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!

Monday, January 13

|

10:15am - 12:15pm

|

Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

Tour Topics:

Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.

Future Tech
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.

Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.

Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.

The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.

Tours will depart from the Expo Tour room on Level 1 of the Javits.

Monday, January 13

|

12:30pm - 2:30pm

|

Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

Tour Topics:

Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.

Future Tech
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.

Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.

Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.

The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.

Tours will depart from the Expo Tour room on Level 1 of the Javits.

Tuesday, January 14

|

9:00am - 4:00pm

|

Expo, Level 1 and 3

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

If you qualify as a retailer, you can even walk the Expo for free. Don’t miss your chance to claim a free Expo Pass and get hands-on with game-changing tech that’s driving retail innovation.

U.S. retailers can win big with the $5,000 Giveaway!
Retailers, you can play the $5,000 Giveaway by visiting participating sponsors in the Expo. Visit all 20 sponsors and you will be entered twice to win a $5,000 gift card. Short on time? Visit 10 sponsors in either Expo Hall and you’ll be entered once. Keeping track of your progress is easy — use the NRF 2025 mobile app to scan each sponsor’s QR code.

Tuesday, January 14

|

9:00am - 4:00pm

|

River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.

Tuesday, January 14

|

9:00am - 4:00pm

|

Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Tuesday, January 14

|

9:00am - 4:00pm

|

Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!

Tuesday, January 14

|

10:15am - 12:15pm

|

Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

Tour Topics:

Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey and store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.

Future Tech
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.

Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.

Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hyper-competitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also see companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.

The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience and keep customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.

Tours will depart from the Expo Tour room on Level 1 of the Javits.

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