On average, online shoppers now expect to see 5-8 images and 3 videos per product where, back in 2016, consumers would be satisfied with 3 images and no video1. This means that for one product with 5 different colorways, a brand would need to create around 30 images!
Brands using retailers and distributors are also faced with challenge of providing images that meet each retailer's specifications. Each retailer will often request product images taken from a specific set of angles in order to ensure their product pages remain uniform.
Emersya’s Virtual photography solution provides an easy, automatable process for generating product images using digital twins: 3D models of the products with a high level of aesthetic fidelity. All the elements of a physical photo shoot are replaced with digital alternatives. The background, scenery and lighting are created digitally using 3D technology. It is even possible to create sets of viewpoints in order to automatically generate visuals for each new product.
This enables brands to generate photo-realistic product images at a lower cost and with a transformative amount of flexibility, efficiency and scalability.
The Emersya team's most recent innovation in this space uses artificial intelligence to apply a product onto photos of real people. This solution empowers brands to provide their customers with true-to-life previews of their products on a wider range of models, in different poses and with different body types and clothing styles. Customers can even upload a photo of themselves to a brand's website to to visualize themselves wearing different items of clothing.
For more information:
https://www.emersya.com/en/articles/switching-to-virtual-photography-with-3d-technology