VC.ANALYTICS

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Web analytics dashboard for management of kpis for traffic, flow, customer behavior and business ratios

INFORMATION ON CUSTOMER TRAFFIC AND MOVEMENT
Integration of customer traffic and movement data from the VC.Vision-5D and VC.Vision-2D/3D solutions

ANALYTICS OF CUSTOMER FLOW AND BEHAVIOUR
Integration of customer movement data (activity maps, paths, visiting areas, length of stay, return) from the smartphone detection/monitoring VC.Tracker solution

ADVERTISING CHANNELS AND WINDOW DISPLAY AUDIENCE
Integration of customer movement data in advertising and window display areas from the VC.Area-Sense solution

USE OF FITTING ROOMS AND CLEANING OF TOILETS
Integration of fitting room use and cleaning event management data with the VC.FitRoom and VC.Clean-Manager solutions

ATTRACTION RATE OF POTENTIAL CUSTOMERS
Integration of the attraction rate of potential customers that pass around the shop with the VC.Tracker smart phone detection/monitoring solution

MANAGEMENT OF WAITING TIMES IN QUEUES
Integration of data of customers waiting and waiting time in service or sales queues from the VC.Line-View solution

IOT - CLOUD SERVICES
IoT Cloud architecture platform with the possibility of predictive and big data analytics services

EXTERNAL DATA AGGREGATION
Possibility to incorporate external business data

MULTIPLATFORM AND MULTILANGUAGE
Multiplatform and in multiple languages (ES/EN/PT/FR)

COMMERCIAL AREA TRAFFIC ANALYTICS

MAXIMISE THE CUSTOMER / VISITOR RELATIONS

  • Daily / weekly / monthly traffic patterns
  • Proactive reduction of exits without buying
  • Optimisation of customer waiting times
  • Influence of weather
  • Performance of the commercial area in real-time
  • Traffic patterns by time periods
  • Customer Dwell time
  • Attraction capacity (visits) with regard to their environment (potential customers from the surroundings)
  • Integration of external data (receipts, staff) for the calculation of conversion ratios
  • Visit ratio of departmental areas
  • Analysis of hot and cold commercial areas
  • Usual customer paths
  • Reduction of waiting times in payment queues
  • Advertising channels and window display audience
  • Degree of customer loyalty and return
  • Management of fitting room and toilet use
  • Detection/exclusion of employees

MAKE MARKETING PLANS PROFITABLE

  • Impact of promotions, advertising channels, etc
  • Times adapted to different customer profiles
  • Management of the renting of commercial areas
  • Discounts at times when there is little traffic

OPTIMISE OPERATING COSTS

  • Optimal management of staff and stock
  • Comparatives between shops, brands, regions ...
  • Measure the impact of opening/closing your own or the competition's shops
  • Management of energy, cleaning and security resources with traffic patterns
  • Avoid the formation of long queues at the checkouts