Haddad Steps into Digital Transformation with DeSL’s Digital Color Approvals

(San Francisco Bay Area, California, October 22, 2020) Discover e-Solutions (DeSL) partners with Haddad Brands as they take their first steps into digital transformation with DeSL’s Digital Color Approvals.

Founded in 1948, Haddad is the leading children’s wear manufacturer representing the most iconic American brands in the world; Nike, Brand Jordan, Converse, Hurley, and Levi’s. This year, Haddad has decided to move towards a more efficient business model through digitalizing its color approval process.

DeSL’s Digital Color Approval software eliminates the need to send physical lab dips/strike offs, ultimately ensuring color consistency across the entire supply chain and sales channels. This technology creates a more accurate approach to managing color, while drastically reducing the time and capital spent. Not only does this platform support digital color specification, communication, and the approval process, it includes importing digital color standards and the digitization of current physical color standards. Haddad will have a single source of color information available throughout the entire company and be accessible in real-time globally by all authorized color users.

Haddad has now stepped into digital transformation by the virtualization of once physical assets required in order to make decisions with product selection and sampling. Decision making is now based on scientific data, reducing approval time and the possibility of errors.

In the coming years, Digital Transformation innovations will help drive the next phase of advancements for the fashion, apparel, textile, and footwear industries. DeSL provides these solutions to fully exploit the potential improvements by deploying a digital cloud-based ecosystem covering all major business processes from product concept right through to the end consumer. To learn more about DeSL’s digital transformation efforts, visit DeSL or request a demo with a DeSL representative.

About Haddad (

Haddad is a privately held family business with over 60 years of experience in the children’s wear apparel and accessories industry. Haddad is the leading children’s wear manufacturer representing the most iconic American brands in the world; Nike, Brand Jordan, Converse, Hurley and Levi’s. Their talented professionals are leaders in design, sourcing, sales and global distribution.

About DeSL (

DeSL is a market leader in Digital Transformation solutions including integrated end-to-end PLM software for the Fashion, Apparel, Textile, and Footwear sectors. Offering a wide-range of software solutions as critical tools for today’s progressive and forward-thinking companies and their digital transformation efforts. Modular design provides flexibility and scalability to leverage digital technologies from SMB to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.