Barcoding, Inc. Brings the Power of RAIN RFID Technology to NRF 2024 Retail’s Big Show

Barcoding will be discussing the modern store experience and showcasing their enterprise IntelliTrack® platform

Barcoding, Inc., the leader in supply chain efficiency, accuracy, and connectivity, today announced that it will be exhibiting at the NRF 2024 Retail’s Big Show in booth 934. Barcoding will be there with their supply chain experts to discuss how current RAIN RFID-based technologies can impact critical retail processes and challenges. In collaboration with Zebra Technologies, Barcoding has invested in a vision of the modern store that can offer improved visibility, better OSA (on shelf availability), and end user enablement/experience that can translate into customer satisfaction. This investment includes Barcoding’s Retail Experience Center in Baltimore, Maryland where retailers can go to see Zebra’s SmartLens technology in action.

Barcoding’s goal at NRF is to discuss the criticality of RAIN RFID technology in the retail landscape. Beyond compliance mandates, the technology is making strides in the retail industry and its ability to enable businesses and consumers to identify, locate, authenticate, and engage with products and items can revolutionize the landscape.

At the booth, Barcoding will also be demonstrating its IntelliTrack enterprise platform, designed to help retailers with managing shared assets, such as mobile devices. Through key visibility and insights to their asset investments, IntelliTrack can help Operations and IT managers monitor device health, repairs, locations, and contracts in one platform.

Visit Barcoding at NRF 2024 for keyways on the power of RAIN RFID to identify each tagged item's location, provide visibility to inventory accuracy and discrepancies from receiving through point of sale, while also detecting loss and shrink events to help maintain a retailer's profitability.

Beyond tracking merchandise, at NRF, you’ll also learn how Barcoding and Zebra can help to:

· validate transactions

· root out internal and external offenders

· explain shortages

· detect shrink events in real time to help identify source

· recoup losses when needed

· effectively prosecute for all incidents

“There is so much potential upside for retailers willing to engage with new technologies” Said Jody Costa, VP of Marketing & Strategic Partnerships. “By focusing on the combination of process, people, and technology, retailers can succeed with outcomes that are consistent year-over-year—things like engaged associates, optimized inventory, and elevated customer experience. Barcoding is the true leader in RAIN RFID for retail. At NRF, we will be discussing how a collaboration with Barcoding has the potential to drive immense positive impact and competitive differentiation for retailers.”

For more information on NRF 2024 Retail’s Big Show, please visit

For more information about Barcoding and its retail solutions, we welcome you to book an appointment to tour our Retail Experience Center: