AsReader partners with PT Next to enable tracking of more than $1 billion worth of jewelry and watches

AsReader and PT Next are monitoring and driving sales of premium, iconic jewelry pieces 



Portland, OR, January 15, 2024 . . . If you’ve seen the AsReader booth at recent tradeshows such as RFID Journal LIVE! or National Retail Federation (NRF), you may have seen the Smart Jewelry Tray in action. Returning to NRF in 2024, this innovation is changing the way jewelers do business, by using the PT Next platform powered by AsReader. The tray is embedded with RFID sensors to record customer interactions with watches and jewelry pieces. PT Next, in partnership with AsReader, has scanned, monitored and recorded high end and iconic jewelry and watches valued at over $1 billion. 


The Smart Jewelry Tray captures and measures consumer demand and product conversion rates, thereby enabling better boutique assortment and marketing to drive sales and increase foot traffic for jewelers. Utilizing hardware by AsReader, the RFID-enabled Smart Jewelry Tray was developed in partnership with PT Next. Additionally, the L251G GUN-Type, pictured below, can locate missing jewelry and watches at long-distance range inside the boutique.


With compact RFID hardware built inside, the Smart Jewelry Tray enhances visibility for jewelers at private events and showings. The impact is not only short term for security via timestamped references to track the movement of items to save valuable time and effort, but also offers long term benefits as well. Jewelry and watch retailers will have enhanced data points to steer decisions. They can overcome the challenge of limited conversion rate data by capturing comprehensive sales data to compare against product interactions. Further, they gain insights into customer preferences and buying patterns, empowering informed decision-making and targeted marketing strategies.


Additionally, there is efficient findability at high-stakes jewelry events by accurately tracking valuable pieces, ensuring you never miss sales opportunities or face potential losses.


On a similar note, misplaced items become a thing of the past with the ASR-L251G GUN-Type Reader/Writernow in its “V2” upgrade. Designed in Japan and made in South Korea (and TAA compliant), the L251G is currently in the hands of many manufacturers, retailers, healthcare leaders, and transportation/logistics companies aiming to complete inventory and quickly locate items.

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More information on AsReader

AsReader, Inc. is an Oregon Corporation and a wholly owned subsidiary of Asterisk, Inc of Japan.  Asterisk was founded in 2006, headed by charismatic founder Noriyuki Suzuki with over 100 employees worldwide, headquartered in Osaka, Japan with offices in Tokyo, Nagano, Shiga, and Kyoto, Japan, Dalian and Shenzhen in China and Portland, Oregon in the USA.  Major clients include manufacturers Toyota and Kawasaki, retailers Tokyu Hands and Aoyama, over 350 hospitals worldwide and three well-known logistics/delivery companies utilizing over 20,000 AsReaders each. Please visit for more information.