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Pass Types

Seeing the future starts with getting a ticket.

What’s the difference between Full Conference and Expo Only passes? And which pass should you choose?
We’ve outlined the details for you.

Seeing the future starts with getting a ticket.

There's two ways you can get a big vision at the Big Show: Full Conference and Expo Only passes. Which pass is right for you?
We’ve outlined the details to make your decision easy.

Full Conference

Audience: People who are viewing this event as a professional development opportunity for themselves and their team via rich and robust content.

Goal: Hear from the leaders of retail, technology, finance and business who are shattering the status quo, driving innovation and achieving success.

Expo Only

Audience: People who are searching for new technology, services and solutions to enhance their business operations.

Goal: Explore innovative retail technologies and create lasting partnerships that will transform the way you do business.


What's included?

Full Conference Pass
EXPO Only Pass
61 NRF-curated Sessions
3 Lunch & Learn Sessions
110 Exhibitor Big Ideas Sessions
Opening Night Reception
NRF Lounge
800+ Exhibitor Booths
Innovation Lab
Startup Zone
EXPO Tours (additional fee)
Podcast Studio


Learn which badge type will help you best meet your goals by contacting

A whole new year. A whole new focus. NRF 2020 Vision.