Guided Retail Store Tours

See what’s in store

Retail Store Tours are expert led, highly curated, time efficient guided walking tours of cutting-edge stores.

Attendees experience the latest technologies, store designs, employee training programs, safe shopping, best practices & much more.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

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American Dream: Entertainment meets retail

American Dream has been called one of the seven wonders of the retail world with over 400 stores and attractions. Designed for Instagram and TikTok spots. It is among the most technologically advanced shopping centers in world and leading brands such as Hermes, Zara, Primark and many more have their flagship stores at American Dream. It has one the most advanced uses of digital signage technology and each store has a unique experience found only at American Dream. It has the best-in-class luxury, fashion, beauty, electronics, sports, children's, technology stores all in one close location.

Targeted for: Fashion, Beauty, Luxury, Shopping Centers, Investors, Digital Technology, Store Design, Safety , Employee Training, Family Experience, Grocery, CPG, and Social Media Integration.

Features: 400 Stores, The Avenue (Luxury Flagship Stores) Legoland, DreamWorks Water Park, Nickelodeon Universe, Big Snow, SEA-LIFEAquarium. Watch this video to learn more!

Tour duration: 3 hours

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Hudson Yards: Merging Bricks-and-Mortar with Digital

One of the newest shopping facilities in New York City, Hudson Yards represents the state of retail today. The vertical mall is easy to navigate and is a remarkable riff on the concept of new retail pioneered in China by Alibaba founder Jack Ma. From out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves, Hudson Yards offers in a single structure the best of what leading-edge retail has to offer.

Targeted for: Fashion, Beauty, Luxury, Grocery, Digital Technology, Store Design, Safety , Employee Training, Family Experience, and CPG.

Features: Vertical Mall with four levels of east to navigate stores from cars (Genesis Studio) to children (Camp) and the highest outdoor sky deck in the Western Hemisphere which in The Edge.

Tour duration: 2 hours

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SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention

Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. Known worldwide for its innovative artistry and artfulness, it is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves.

Targeted for: Fashion, Beauty, Luxury, Business Model Innovation, Pop-Up Stores, Store Design, Safety, Employee Training, and Consumer Trends CPG.

Features: The most diverse set of retail formats and business models in the world.

Tour duration: 2 hours

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Now’s the time to make up for lost time

Who should tour?

Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.  

What will I learn?

Learn seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition. 
What will the tour be like?

Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location. 

What are the benefits?

  • Gain insider insights
  • Hear from industry subject matter experts
  • Stay in touch with industry trends and technology
  • Network with your peers

When are the Guided Retail Store Tours offered?

Saturday, January 15, 2022

10:00am–12:00pm (Hudson Yards and SoHo + NoHo)
2:00–4:00 pm (Hudson Yards and SoHo + NoHo)
2:00–5:00 pm (American Dream)

Monday, January 17, 2022

6:00–8:00pm (Hudson Yards and SoHo + NoHo)

Wednesday, January 19, 2022

10:00am–12:00pm (Hudson Yards and SoHo + NoHo)

How do I purchase a tour?

  • Guided Retail Store Tours can be purchased in the “Add-on Experiences” section of registration (click here to purchase).
  • The cost is $180 per tour.
  • Guided Retail Store Tours are available to retailers only.

All Guided Retail Store tours will depart from a designated location that will be emailed to tour participants prior to NRF 2022: Retail’s Big Show.