How is my company categorized by NRF?
Fees are based on your company type.
Here’s how NRF determines which pass/fees you qualify for.
- NRF defines a retailer as a company that meets the following criteria:
- The core business is to sell consumer goods directly to the end consumer (which is an individual, not another company) via storefront, catalog, television or online.
- The company must own the merchandise it sells.
- The company must be able to provide a business license confirming its status upon request.
- The company must currently be in business.
- Chain restaurants, grocers, and convenience stores are included in this definition.
Non-Retail / Industry Partner
- NRF defines a service provider as a company whose core business is to provide products, services or solutions to retailers.
- Examples include:
- Your company primarily sells business-to-business or wholesale. While an individual consumer could purchase a product from you directly, most of your customers are businesses. Example: A company that sells point of sales systems primarily sells them to businesses.
- Your company runs a website, provides an ecommerce platform, and/or processes transactions on behalf of a retailer as a third-party. Example: ABC Company runs the website for XYZ Retailer, but its staff is employed by ABC Company. ABC is the vendor and XYZ is the Retailer.
Consumer Services Company
- A company whose core business is providing services to the end consumer. Examples include rental services, ride sharing services, subscription services, streaming services, etc.
- NRF defines a manufacturer as a company whose core business is selling products it manufacturers to retailers for resale to consumers.
Private / Investment Holding Company / Venture Capital
- A private equity investment, financial holding, or venture capital company is one that is the ultimate parent company and has full ownership of the retail brand(s).
Retail Real Estate / Mall Management Company
- NRF defines this category as a company whose core business is non-residential property for commercial profit-making purposes. Such companies may own or manage malls, shopping centers, and other commercial real estate properties.
Consumer Package Goods (CPG) Company
- NRF defines a CPG company as one that sells non-durable goods to other businesses that are consumed by the average consumer.
Visual Merchandising Firm / Store Design
- NRF defines a visual merchandising firm /store design as a company whose core business deals with the strategic visual concept only for retail environment. Your company does not sell any products.
- Analysts may be either individuals or organizations whose core business is producing research and analysis on issues related specifically to the retail industry.
- For more information contact firstname.lastname@example.org.
- NRF welcomes industry members of the press to cover its conferences.
- Due to the increasing number of media attending our events, we have established an approval policy for granting editorial press members complimentary registration.
- For more information, contact email@example.com.
- To be eligible for the educator rate at NRF events, an individual’s primary occupation must be as a teaching faculty member instructing students in a public or private college or university, junior or community college or career/vocational school.
- Educators may also be a director of a college or university center for retail.
- Educators must be prepared to submit two of the following: A current curriculum vitae, a scanned copy of a valid university ID, or a link to a profile page on an eligible institution’s website.
* NRF reserves the right to determine which companies qualify and under which category.