Expo Tours

Let us show you Retail's Big Show

Looking for specific products to enhance your business? Join a topic-specific Expo Tour to meet with leading companies delivering innovative retail solutions. Each curated, two-hour tour is a guided walking journey through the NRF 2024 Expo.

Expo Tours are open to Retailers only and can be purchased during Registration.

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  • Connecting The Customer Journey

  • What is it?
    This tour focuses on achieving operational excellence in key pillars of retail: hiring, employee training, optimizing store operations, seamless checkout, task management and customer loyalty.
  • Who should tour?
    All levels of retail executive management focused on connected journey management, HR, operations and strategy.
  • What will I learn?
    • Best practices and studies in connecting the customer journey
    • Product innovations from leading technology companies
    • Technologies and platforms that connect the customer journey
  • Sponsored by:
  • Tour led by Industry Expert: Bridget Lavery-Palmieri
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  • Future Tech

  • What is it?
    This tour showcases cutting edge digital and in-store technology including advanced RFID, live-streaming, predictive commerce, smarter supply chains, sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors and the latest in digital signage. Visit companies that focus on technologies adapted to consumers and review the importance of these applications for the future of retail.
  • Who should tour?
    The tour is for retailers in all functional areas of innovation and what’s next. Retailers will gain an understanding of the business implications of these emerging technologies and how to address rapidly changing behaviors.
  • What will I learn?
    • How these technologies are used to improve the customer experience
    • Front and back of house technologies and what is next
    • How data collection can improve the customer journey and lead to increased sales
  • Sponsored by:
  • Tour led by Industry Expert: James Pearce
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  • Intelligent Retail: Innovation, Ecommerce & Best Practices

  • What is it?
    Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected Commerce integrates in-store and online to allow customers a seamless shopping experience. This tour focuses on technologies enabling intelligent physical retail with sustainable, smart stores; and how in-store advertising drives in-store customer loyalty programs.
  • Who should tour?
    Retailers responsible for business analysis, business development, marketing, IT, and operations.
  • What will I learn?
    • How to measure the impact of sustainability
    • Smart stores vs. standard stores
    • How in-store advertising drives in-store customer loyalty programs
  • Sponsored by:
  • Tour led by Industry Expert: Tyler Simigran
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  • The AI Retail Playbook

  • What is it?
    This tour focuses on market-leading technologies in customer management, including utilizing AI for personalization, operations, training and talent development, seamless integration of the physical and digital customer journey, and utilizing ChatGPT.
  • Who should tour?
    Retailers looking for a view of the practical and future applications of AI in technology, business development, apparel, grocery, health, beauty, cosmetics, venture capitalist, shopping centers, and department stores. For retailers in branding, IT, operations, business analyst consulting, or anyone who wants to stay on the cutting edge.
  • What will I learn?
    • The impact of AI in retail including ethics, marketing, customer management, operations, and training
    • Best practices through learnings from diverse industries
    • Integration with AI and prescriptive and pre-emptive commerce
  • Sponsored by:
  • Tour led by Industry Expert: Shelley Kohan
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  • Achieving Operational Excellence

  • What is it?
    This tour focuses on using a combination of technology and best practices to achieve operational excellence. You will meet companies with the latest technology used to maximize operations from the front end to the back end.
  • Who should tour?
    Retailers looking for operational excellence in technology, finance, business development, IT, branding, loss prevention operations, marketing, business analyst consulting, or anyone who wants to stay on the cutting edge of operations.
  • What will I learn?
    • The impact of achieving operational excellence which benefits consumer demand while making operations run more effectively
    • Best practices through learnings from diverse industries
    • Integration with technology to improve the overall business process
  • Sponsored by:
  • Tour led by Industry Expert: Joel Sanchez

Not sure which tour is right for you? Click here to ask our Expo Tours concierge.

When are Expo Tours offered?

Sunday, January 14, 2024

  • 10:15 a.m. – 12:15 p.m.
  • 12:30 p.m. – 2:30 p.m.

Monday, January 15, 2024

  • 10:15 a.m. – 12:15 p.m.
  • 12:30 p.m. – 2:30 p.m.

Tuesday, January 16, 2024

  • 10:15 a.m. – 12:15 p.m.

How do I purchase a tour?

  • Expo Tours can be purchased in the “Add-on Experiences” section of Registration
  • The cost is $150 per tour
  • Expo Tours are available to Retailers only

Private tours are available for 15 team members - $2,250. Click here for further information.

*All tours will depart from the Expo Tour room on Level 1.