Startup Zone

This area of the Expo on Level 1 showcases the latest technologies from the industry's best startups. To participate, your company must be less than three years old. 

Expo Floor

Conceptual Rendering

Expo Booth

Conceptual Booth Rendering

What's Included 

Booth Package includes:

  • Kiosk with back wall
  • 1 Bar stool
  • 1 – 500 watt electrical drop
  • 1 full conference badge, 2 booth staff badges


  • Startup Booth: $6,000
  • Startup Booth with three VC Meetings: $7,000

To be considered for the Startup Zone, you must meet the following criteria:

  • Founded in 2018 or later.
  • Cannot have been in the Startup Zone previously (2019 & 2020).

Participate in Curated VC/Startup Meetings

VC and Startup collaborations begin at NRF 2021. NRF will match innovative startups and investors for one-on-one meetings, helping make the most of your time in NYC.

Learn more

Interested in participating in the Startup Zone at NRF 2021?


Tami Sakell
VP, Exhibit & Sponsorship Sales
202-661-3044 or