Startup Hub

A 3D rendering of the startup overview

This area of the Expo floor showcases the latest technologies from the industry's best startups. To participate, your company must be less than three (3) years old. 

To be considered for the Startup Hub, you must meet the following criteria:

  • Must be founded in 2018 or later.
  • Cannot have been in the Startup Zone previously (2019 & 2020).

Interested in participating in the Startup Hub at NRF 2021?


Tami Sakell
Sr. Director, Exhibit & Sponsorship Sales
(202) 661-3044 or

What's Included 

Booth Package includes:

  • Kiosk with back wall
  • 1 Bar stool
  • 1 – 500 watt electrical drop
  • 1 full conference badge, 2 booth staff badges


  • Startup Booth: $6,000
  • Startup Booth with three VC Meetings: $7,000

Participate in Curated VC/Startup Meetings

VC and Startup collaborations begin at NRF 2021. NRF will match innovative startups and investors for one-on-one meetings, helping make the most of your time in NYC.

Learn more