Consumer Product Showcase Sponsorship Opportunities

The mission

The Consumer Product Showcase is designed to help small businesses and entrepreneurs (50% of which will be diverse or minority-owned, women-owned, veteran-owned or LGBTQ+-owned) expand their business through partnerships with national merchandisers and large retailers.

As a sponsor, your brand will be seen by thousands of retailers looking to diversify their product offering or simply interested in seeing the next cool product.

Big Show
Big Show

Secure a sponsorship

Sponsors are companies that support diversity in retail and are passionate about helping small retailers and entrepreneurs succeed.

Who should be a sponsor?

  • Marketplace companies
  • Investor/VC firms
  • Tech companies that support retailers such as payment companies or consumer service companies
  • Consultants
  • Companies that want their brand associated with supporting small and minority-owned businesses
  • Media outlets

Option 1: Title Sponsor (5 available) $75,000 NRF members / $77,000 Non-members

Benefits:

If desired, recommend/secure up to 20 innovative retailers to participate in the Showcase (retail participants must fit Showcase criteria and are subject to NRF approval).

Sponsorship includes:

  • Logo on entry signage/banners
  • Logo prominently placed on back wall of turnkey booths of sponsor-invited companies
  • Recognition on designated landing pages for the Consumer Product Showcase on Retail’s Big Show’s website
  • Visibility on the event’s mobile app (searchable by key words and product type and company name)
  • NRF-designed promotional pieces (with sponsor logos) to send to sponsor clients/customers/investors/retail buyers and more
  • Access to opt-in retail registrants for a one-time touch (name, title, company, email/address)
  • Sponsor recognition in all pre-show promotion of the Consumer Product Showcase and on-site signage
  • A 10’ x 10’ furnished conference room (table, 4 chairs) in the Showcase area for private meetings
  • Unlimited passes for retail buyer guests to attend the Consumer Product Showcase which includes Expo Only passes to Retail’s Big Show
  • Four (4) Full Conference passes to Retail’s Big Show for sponsor employees or retail customers
  • Access to the matchmaking platform to connect with sellers and schedule meetings

Option 2: Supporting Sponsor $20,000 NRF members / $25,000 Non-members

Sponsorship includes:

  • Recognition on designated landing pages for the Consumer Product Showcase on Retail’s Big Show’s website
  • Visibility on the event’s mobile app (searchable by key words and product type and company name)
  • NRF-designed promotional pieces (with sponsor logos) to send to sponsor clients/customers/investors/retail buyers and more
  • Sponsor recognition in all pre-show promotion of the Consumer Product Showcase and on-site signage
  • Ability to invite two (2) small retailers to participate in the Showcase; participants
    must meet Showcase criteria and are subject to NRF approval
  • Access to complimentary passes to invite current/prospective retail buyers to attend NRF 2023: Retail’s Big Show (Expo only) and its inaugural Consumer Product Showcase
  • Access to the matchmaking platform to connect with sellers and schedule meetings

Option 3: Grand Prize Co-Sponsors $30,000 NRF members / $35,000 Non-members


All retailers will receive a printed “ticket” at registration with their registration badge. This ticket (to include sponsor logos) will be used by attendees to vote for their favorite consumer product within the 
Showcase. The two (2) companies whose product gets the most tickets/votes will win a $10,000 or $15,000 (1st and 2nd place) prize to help lauch their business.

Sponsor benefits:

  • Logo printed on tickets distributed at registration to all retailers
  • Logo recognition on event website
  • Logo recognition in mobile app
  • Logo recognition on Showcase signage (where applicable)
  • Mention in pre-show promotional emails where competition is promoted
  • Jointly announce winners on-site (end of show) during media blitz
  • Mention in post-show release announcing Consumer Product Showcase “coolest product” winners
  • Access to complimentary passes to invite current/prospective retail buyers to attend NRF 2023: Retail’s Big Show (Expo only) and its inaugural Consumer Product Showcase
  • Access to the matchmaking platform to connect with sellers and schedule meetings
  • Two (2) complimentary Full Conference passes for retail customers to attend Retail’s Big Show

Interested in becoming a sponsor?

To learn more about becoming a sponsor for the NRF Consumer Product Showcase please fill out the form below.

NRF Consumer Product Showcase interest form

 

Want to learn more or sign up?

Contact Tami Sakell, NRF's VP of sales, at sakellt@nrf.com.