NRF 2021: Retail's Big Show - Chapter Two

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We have recently learned that the Javits Center, which is being used as a venue for vaccine distribution for New York residents, will most likely be unavailable during the first week of June, which is when we had planned to hold the Second Chapter of our annual NRF Big Show.

After successfully launching the virtual Chapter 1 of Retail’s Big Show in January, we are preparing to return online in June to provide more expansive content, networking, entertainment and expert insights. In the weeks ahead, we will unveil a new and exciting offering that only NRF can provide for the industry, serving as a prelude for when we return to the newly expanded Javits Center in January 2022 with the largest retail trade show in the world.


A world that’s changing every
second requires a second show

Retail’s Big Show has always been a show of force. It’s where we learn what’s new, what’s next and what to look out for. Where our industry moves ahead and stays ahead — as one. But today the world, and the world of retail, has changed dramatically. To stay ahead of the new speed of change and meet this moment, we need to meet more often.

That’s why in 2021, instead of having just one Big Show, we’re having two. A virtual show in January and an in-person show in New York City in June.

We understand the importance of uniting an industry and moving retail forward. Together, we will learn what’s new, what’s next and what to look out for. NRF 2021 – Chapter 2 is where our industry moves ahead and stays ahead — as one.


We may not know where the world will be in 2021, but NRF is hopeful. That’s why we are planning to host NRF 2021: Retail’s Big Show – Chapter Two, June 6-8 in New York City. Because it’s not just about getting back to normal. It’s about learning from our challenges to propel retail into the future.

NRF 2021 – Chapter 2 will feature sessions from visionary leaders, an Expo filled with the latest tech solutions and numerous ways to connect with other attendees. Be sure to sign up for updates so you can be notified when registration opens.



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Come Together
NRF's networking programs make it easy to meet with colleagues and build new partnerships.
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Think Forward
See industry visionaries take the stage and tackle retail’s biggest topics and forecast what’s next.
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Experience New Tech
Find the future of retail in the Expo, featuring the industry’s top solution providers.
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Move With Purpose
Bring home tangible takeaways to transform your business and help you move forward with confidence.
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