2024 Foodservice Tech Pavilion and Activations

Innovation. Collaboration. Demonstration.

See the future of foodservice tech come to life in activations throughout the pavilion

At NRF 2024: Retail's Big Show, the Foodservice Tech Pavilion will feature 50+ booths, a stage with food tech-focused content, celebrity chef appearances, special activations and collaborative specialty areas showcasing the effects and technologies necessary to provide a future-forward customer-centric restaurant experience. 

For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.

FOOD RETAILERS REPRESENTED AT NRF 2023

Foodservice Tech Pavilion Sponsorships

Michelin Sponsor
$50,000

 

Pre-show:

  • Logo on designated landing pages on event website where Pavilion is featured
  • Recognition in press release promoting the Foodservice Tech Pavilion and activations
  • Recognition in social media promotions
  • Recognition in attendee updates that feature the Pavilion
  • Sponsor recognition in all pre-show promotion of the Pavilion

At show:

  • Technology integrated into an activation area
  • Logo on Pavilion entrance banners
  • Logo recognition on banner inside Pavilion room
  • Sponsor logo recognition on Column Wrap inside Pavilion room
  • (1) 3’X3’ floor cling
  • Pavilion featured during a NRF Private Press tour
  • Logo on promo signage within Convention Center
  • Logo on event mobile app. page where activation is promoted
  • NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
  • Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
  • Five (5) Full Conference passes to Retail’s Big Show for sponsor employees

Post-show:

  • Logo on recap/highlight webpage, mention in attendee recap promo email
  • Access to opt in list for one-time communication (email or postal)

*Backend Tech Support:

If your product requires a partner to function (software, hardware etc.), we welcome them at no fee. This does not include any branding or benefits. For sponsor recognition, they would need to be a Supporting Partner (see below).

Supporting Partner
$25,000

Michelin sponsors can bring in supporting partners who have a product/technology that compliments primary sponsor technology at a discounted fee.

 

Benefits for Supporting Partner:

  • Technology integrated in activation area (with Michelin partner company)
  • Logo on designated landing pages on event website where Pavilion is featured
  • Sponsor recognition in pre-show promotion of the Pavilion and Collaboration spaces
  • Product/Technology integration
  • Pavilion and collaboration areas will be featured during a NRF Private Press tour
  • NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
  • Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
  • Three (3) Full Conference passes to Retail’s Big Show for sponsor employees
  • Access to opt in list for one-time communication (email or postal)

Foodservice Tech Stage Sponsor
$35,000

 
  • Stage named after sponsor (XXX Stage)
  • Sponsor logo designed into stage design
  • Sponsor logos on the chair wraps
  • Logo included on holding slide
  • 15 second ad played prior to each session on that stage
  • Stage name referenced on digital signage and directional signage

Food Focused Thought Leadership Session (5) reserved for Michelin sponsors, (5) open to others
$20,000 (10 available)

 
  • Opportunity to present a case study on the Foodservice Tech Pavilion Stage
  • Topic needs to be geared towards restaurant, grocery, or convenience store operators
  • Retail speaker required. NRF must approve topic and speaker
  • Session is 30 minutes in length
  • Stage set for approximately 200+
  • Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize
  • Session will be promoted post show to targeted demographic with a link to watch the session post event
  • Sponsor is welcome to scan badges for their session only -  sponsor responsible for renting badge scanners

Five-star Sponsor
$75,000

 

Pre-show:

  • Logo on designated landing pages on event website where FSToT is featured

At-Show:

  • Product/Technology showcase within 1 of 3 Collaboration spaces  (restaurant, grocery of convenience technology) 
  • Area will be featured during the NRF Private Press tour   
  • Logo on banner inside room  
  • Column Wraps with sponsor recognition inside room 
  • Column Wraps with sponsor logo outside of entrance of room 
  • Visibility on event mobile app
  • NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
  • Unlimited passes for retail buyer guests to attend the Consumer Product Showcase which includes Expo Only passes to Retail’s Big Show
  • Four (3) Full Conference passes to Retail’s Big Show for sponsor employees or retail customers
  • Access to the matchmaking platform to connect with restaurants/retailers and schedule meetings

Post-Show:

  • Access to opt-in restaurant/retail registrants for a one-time touch (name, title, company, email/address)

FSToT Session (reserved for Michelin and Five-Star sponsors)
$20,000 - 5 available

 
  • Opportunity to present a case study on the Food Tech Pavilion Stage. 
    Topic needs to be geared towards restaurant operators 
    Retail speaker required. NRF must approve topic and speaker
    Session is 30 minutes in length
    Stage set for approximately 100 +
    Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize. 
    Session will be promoted post show to targeted demographic with a link to watch the session post event. 
    Sponsor is welcome to scan badges at their session only - sponsor responsible for renting badge scanners

Foodservice Tech Pavilion Sponsorship Opportunities

 

Showcase your brand throughout the Foodservice Tech Pavilion.

Foodservice Tech Pavilion Sponsor
$35,000 (4 available)

 
  • Logo inclusion on main Pavilion entrance banners
  • (1) column wrap inside the Pavilion with custom creative
  • (2) custom column wraps outside of Pavilion at food court entrance (creative provided by sponsor)
  • (2) 3’ x 3’ floor tiles within the Foodservice Tech Pavilion
  • (1) 3’x3’ floor tile at 1C expo entrance of Pavilion
  • (2) 4’ x 4’ floor tiles at Food Court entrance of Pavilion
  • Logo, or company name recognition on the event website pages promoting the Pavilion
  • Logo inclusion on the Foodservice Tech Session holding loop
  • Logo recognition in Expo Guide distributed onsite to retail attendees

Foodservice Technology Session
$20,000 (5 available)

 
  • Opportunity to present a case study on the Foodservice Tech Pavilion Stage
  • Topic needs to be geared towards restaurant, grocery, or convenience store operators
  • Retail speaker required. NRF must approve topic and speaker
  • Session is 30 minutes in length
  • Stage set for approximately 100+
  • Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize
  • Session will be promoted post show to targeted demographic with a link to watch the session post event
  • Sponsor is welcome to scan badges for their session only - sponsor responsible for renting badge scanners

Snack Attack
$15,000/day (3 days available)

 

Snack attack within Pavilion

  • 1 Snack Attack per day; available for a maximum of 2 co-sponsors per day. Includes napkins, logo’d candy, signage

Creative Content Partner
$20,000

 

NRF wants a partner to help create an entertaining welcome video that sets the stage for what the pavilion has to offer. Video will play in numerous pavilion locations (entrances and at each activation).

This is a chance to showcase your creative talents to thousands through technology and storytelling.

Digital Signage Partner
$20,000

 

Create the digital experience in a variety of key pavilion locations.

This is a chance to showcase your creative talents to thousands through technology and storytelling.

Celebrity Chef Appearance
Starting at $25,000, cost depends on desired chef (4 available)

 

Chefs are the new rockstars and have their own fans, shows, retail lines and more! This new Foodservice Tech Pavilion sponsorship opportunity will capture the attention of all the “foodies” at the show. Choose a chef from Top Chef or Iron Chef, chefs with Michelin stars or Food Network Shows for a 30-minute VIP meet and greet (up to 20 guests) prior to the 1-hour photo opportunity. NRF will provide a custom backdrop with a hashtag of your choice and staff to assist with photo taking.

Benefits:

  • Promotional signage letting attendees know when to stop by
  • Pre-show email mention in attendee update
  • Website promotion on event website
  • Access to the opt in pre-show list to promote the sponsorship

To see available chefs, please call Tami Sakell, VP, Exhibit & Sponsorship Sales, at 202-661-3044.

Foodservice Technology Session Sponsor
$20,000 - 5 available

 
  • Opportunity to present a case study on the Foodservice Tech Pavilion Stage. 
  • Topic needs to be geared towards restaurant, grocery, or convenience store operators 
  • Retail speaker required. NRF must approve topic and speaker
  • Session is 30 minutes in length
  • Stage set for approximately 100+  
  • Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize. 
  • Session will be promoted post show to targeted demographic with a link to watch the session post event. 
  • Sponsor is welcome to scan badges for their session only -  sponsor responsible for renting badge scanners

CPG Sponsor
 

 
  • Would you like to be one of the official CPG partners of the Pavilion? Sampling will be welcome!
  • Let’s discuss how your product can become part of the customer journey! Benefits will be determined once product and integration ideas have been determined.

Foodservice Tech Pavilion Podcast Partner
$20,000

 

Present your podcast show from the Foodservice Tech Pavilion area. Includes:

  • 10’x10’ podcast booth with podcaster logo/custom artwork on build - located outside of the Pavilion room
  • NRF will promote podcaster participation on event website

  • NRF will introduce podcaster to key contacts from Pavilion & Collaboration spaces for possible interviews

 

More than 1100 people from these Foodservice Companies attended in 2023:

7-Eleven Inc
100% Detail Inc.
A.S. Watson & Co. Ltd.
Ahold Delhaize
Aisle One Supermarket
Albertson's-Safeway Group
Albertsons
ALDI AHEAD GmbH
ALDI Data & Analytics Services GmbH
ALDI International Services SE & Co. oHG
ALDI North America
ALDI South
ALDI SUISSE
Alimentation Couche-Tard Inc
Almarai
Alquibia Manipulação Medicamentos
AMBEV
Amyris, Inc
ANEDIK KRITIKOS SA
Anheuser-Busch InBev
Aramark Corporation
Arcor
Armarinhos Jobel
Asahi Group Holding, Ltd
AS Watson
Auchan Group
Axel Johnson AB
Azizia Panda United Co.
Bahniuk Supermercados
Bayer
Bayer Corporation
Beisia Group Co., Ltd.
Belcorp
BFFC - Brazil Fast Food Corporation
BGF Retail
Big Y Foods, Inc.
Boar's Head Provisions
Bobs Florianopolis
Bobs Rio de Janeiro
Borders Distillery
Boxed
BP p.l.c.
Brookshire Grocery Company
Brown's Family ShopRite Inc.
Burlap & Barrel
C&S Wholesale Grocers, Inc.
Cadena Comercial OXXO
Casa do Pao de Queijo
Centres Distributeurs E. Leclerc
Centros Comerciales Carrefour S.A.
Checkers Drive-In Restaurants Inc
Chick-fil-A, Inc.
Chima Steakhouse
Chipotle Mexican Grill
Chocolates Brasil Cacau
Choice Market
Church & Dwight Co, Inc.
CKE Restaurants, Inc.
Co-operative Group Ltd.
Coca Cola Israel
Coca Cola USA
Coles Group Limited
Colgate-Palmolive Company
College of the Ozarks
Colruyt Group N.V.
Compare Foods Supermarkets
Compass Group USA
CompraCa Supermercados de Proximidade SA
CONAD
Controladora de Negocios Comerciales SIX Stores
COOP Jednota
Coop Norge AS
Copec Retail
Corporación El Rosado
CSD Varejo
Cuatro Caminos Coffee States
Dalben Supermercados
Dave & Buster's Entertainment, Inc.
Dawn Foods, Inc.
Defense Commissary Agency
DekaMarkt
Delaware North Companies
Delaware Supermarkets Inc.
Delhaize Group
Diageo
Dine Brands Global
Dirk Rossmann GmbH
DOMINO'S
Donatos Pizza
East Japan Railway Company
Eataly
Ecornaturasì spa
EDEA Retail JSC
EDEKA DIGITAL GmbH
Ekono
Elkos Trading Center ETC
Emerald Imports
Engwit
Esselunga S.p.A.
Eszak Kelet Pro Coop Zrt.
Evergreen Kosher Market
Fairprice Group
Fareway Stores Inc
Farmacias Sao Joao
FARM Superstore
Federated Co-operatives Limited
FEMSA Comercio
Five Guys Enterprises LLC
Flavours Catering by Sodexo
Focus Network Agencies (S) Pte Ltd
Food Circus Super Markets, Inc
Food Lion, LLC
Fresh Thyme Farmers Markets
Frito Lay, Inc.
Friulmarket s.r.l.
GIANT FOOD
GM Food Iberica
Goldco, LLC
Golden Pantry Food Stores, Inc
goPuff
Goya
Grand BK
Grown
Grupa Maspex Sp. z o.o Sp.k.
Grupo Calimax
GRUPO DINOSOL
Grupo Exito
Grupo Panona
Grupo Pereira
H-E-B Grocery Co.
Hapco Farms
Harmons Grocery
Heineken
Heineken Brasil
H Mart Company
Hofer KG
Hometown Spirits
Hyde Park Markets
Iceland Foods Ltd.
In-N-Out Burger
Ingles Markets Inc
Inserra Supermarkets Inc.
Inspire Brands, Inc.
Iqbal Foods
Jacksons Food Stores, Inc.
Jacques Janine
Jau Serve Supermercados
Johnson & Johnson Global Strategic Design Office
Juba Supermercados
Jumbo Supermarkten
K&K Island Pride Supermarket
Kellogg Company
Kent Nutrition Group
KFC
Krispy Kreme Doughnuts Inc
Kroger Co.
Krys Group
Kum & Go LC
Kwik Trip Inc
Laboratorio Sao Francisco
Laboratório Expanscience
La Cantinerie
La Comer
Larissa Supermercados
Lidl & Schwarz Stiftung & Co. KG
Lidl US, LLC
Loblaw Companies Limited
Lovbjerg
Love's Travel Stops & Country Stores
LuLu Group International
M&M Food Market
Mac's Fresh Market
Main Wine
Mallorca Vino
Mama Bev's Bakery
Mars Inc.
Mars Petcare
Mars Retail Group
Maverik
McDonald's Corporation
Meijer, Inc.
Mercadona, S.A.
Mercator d.d.
Merco, S. A de C. V.
Mignosi's Super Foodtown
Migros Genossenschafts-Bund
MIGROS T.A.S.
Mitchell Grocery Corp.
Mitsubishi Shokuhin Co., Ltd.
Moisha's Supermarket
Molson Coors Beverage Company
Mondelez International
Morrisons
Multicedi SRL
Murphy USA, Inc
Nesto Hypermarket
Netto Marken-Discount AG & Co. KG
New York Mets
NG STORHANDEL AS
Nom Nom
Nutrire
Operadora Hotel Shops SA de CV
Organics Pantry
Organización Soriana, S.A. de C.V.
ORRI s.r.o.
OSolemio inc- Meal Solutions
Ouris Market Inc
Oxxo Corporativo
PAGUE MENOS
Panda Retail Company
Pattison Food Group
PepsiCo
Pfizer Inc
Piccadilly
Pilot Flying J
Plodine
Portillo's Hot Dogs
Portillo Restaurant Group
Porto Seguro Supermercado
Primus Supermercados eirele
Publix Super Markets Inc
Qualimax
QuikTrip Corporation
QUIMICOLOR
RaceTrac Petroleum, Inc.
Reckitt Benckiser North America, Inc.
Red Apple Group, Inc.
Redner's Markets Inc
Red Top Market & Kitchen
Rei do Mate
Reitan Convenience Sweden
Reliance Retail
REMA 1000 i Norge AS
ReserveBar
Revlon, Incorporated
Royal Canin SAS
Royal Farms Inc.
Royal Seafood Market, Inc.
Safeway Inc.
Sakura Alimentos
Salling Group A/S
Sanofi
Sanofi Brasil
Savegnago Supermercados
Schnuck Markets Inc
SEVEN & I HLDGS.Co.,Ltd
SEVEN-ELEVEN JAPAN CO.,LTD.
Shoki Beverages Corp
Shufersal Ltd.
Sligro Food Group Nederland BV
SM Retail Inc
SMU (Unimarc)
Sobeys Inc
Sol Cuisine / PPF
Sourced Craft Cocktails
Southeastern Grocers
SPAR International BV
SpartanNash Company
Spectrum Stores
Starbucks Coffee Company
Stellar Partners, Inc.
Stew Leonard's
Strauss Group
Studenac
Subway Restaurants
Super Andreazza
Superior Liquor Concepts
Supermercado Katucha
Supermercado La Colonia
SUPERMERCADOS CUGAT
Supermercados Internacionales HEB S.A. de C.V.
Supermercados Nagumo
Supermercados Plaza Loiza
Supermercados Rey
Supermercados Trebol
Supermercati Decò
Super San Francisco de Asis, S.A. de C. V.
Supertiendas y Droguerías Olimpica, S.A.
Sushi Maru Express
Tawa Supermarkets
Tchibo GmbH
Tesco plc
Texas Roadhouse, Inc.
The Coca-Cola Company
The North West Company
The Procter & Gamble Company
The Warehouse Group Limited
The Wendy's Company
Thorntons LLC
TONE
Trader Joe's Company
Tropic Maloprodaja doo
Twosome Place
TXB Stores
Unilever
Unilever United States, Inc.
V.S.O.P COMERCIO DE ALIMENTOS E BEBIDAS
Valora Holding AG
Vapiano
Vegan do Brasil
Vila das Frutas
Village Super Market Inc
Wakefern Food Corporation
Wally's Convenience Store
Wegmans Food Markets
Weis Markets Inc
Whole Foods Market, Inc.
YAMO
YesWay
Ype
Yum! Brands, Inc.

Become an exhibitor
and sponsor today.

CONTACT: Tami Sakell
VP, Exhibit & Sponsorship Sales
202-661-3044 or sakellt@nrf.com