Innovation. Collaboration. Demonstration.
See the future of foodservice tech come to life in activations throughout the pavilion
At NRF 2024: Retail's Big Show, the Foodservice Tech Pavilion will feature 50+ booths, a stage with food tech-focused content, celebrity chef appearances, special activations and collaborative specialty areas showcasing the effects and technologies necessary to provide a future-forward customer-centric restaurant experience.
For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.
Foodservice Tech Pavilion Sponsorships
Michelin Sponsor
$50,000
Pre-show:
- Logo on designated landing pages on event website where Pavilion is featured
- Recognition in press release promoting the Foodservice Tech Pavilion and activations
- Recognition in social media promotions
- Recognition in attendee updates that feature the Pavilion
- Sponsor recognition in all pre-show promotion of the Pavilion
At show:
- Technology integrated into an activation area
- Logo on Pavilion entrance banners
- Logo recognition on banner inside Pavilion room
- Sponsor logo recognition on Column Wrap inside Pavilion room
- (1) 3’X3’ floor cling
- Pavilion featured during a NRF Private Press tour
- Logo on promo signage within Convention Center
- Logo on event mobile app. page where activation is promoted
- NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
- Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
- Five (5) Full Conference passes to Retail’s Big Show for sponsor employees
Post-show:
- Logo on recap/highlight webpage, mention in attendee recap promo email
- Access to opt in list for one-time communication (email or postal)
*Backend Tech Support:
If your product requires a partner to function (software, hardware etc.), we welcome them at no fee. This does not include any branding or benefits. For sponsor recognition, they would need to be a Supporting Partner (see below).
Supporting Partner
$25,000
Michelin sponsors can bring in supporting partners who have a product/technology that compliments primary sponsor technology at a discounted fee.
Benefits for Supporting Partner:
- Technology integrated in activation area (with Michelin partner company)
- Logo on designated landing pages on event website where Pavilion is featured
- Sponsor recognition in pre-show promotion of the Pavilion and Collaboration spaces
- Product/Technology integration
- Pavilion and collaboration areas will be featured during a NRF Private Press tour
- NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
- Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
- Three (3) Full Conference passes to Retail’s Big Show for sponsor employees
- Access to opt in list for one-time communication (email or postal)
Foodservice Tech Stage Sponsor
$35,000
- Stage named after sponsor (XXX Stage)
- Sponsor logo designed into stage design
- Sponsor logos on the chair wraps
- Logo included on holding slide
- 15 second ad played prior to each session on that stage
- Stage name referenced on digital signage and directional signage
Food Focused Thought Leadership Session (5) reserved for Michelin sponsors, (5) open to others
$20,000 (10 available)
- Opportunity to present a case study on the Foodservice Tech Pavilion Stage
- Topic needs to be geared towards restaurant, grocery, or convenience store operators
- Retail speaker required. NRF must approve topic and speaker
- Session is 30 minutes in length
- Stage set for approximately 200+
- Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize
- Session will be promoted post show to targeted demographic with a link to watch the session post event
- Sponsor is welcome to scan badges for their session only - sponsor responsible for renting badge scanners
Foodservice Tech Pavilion Sponsor
$35,000 (4 available)
- Logo inclusion on main Pavilion entrance banners
- (1) column wrap inside the Pavilion with custom creative
- (2) custom column wraps outside of Pavilion at food court entrance (creative provided by sponsor)
- (2) 3’ x 3’ floor tiles within the Foodservice Tech Pavilion
- (1) 3’x3’ floor tile at 1C expo entrance of Pavilion
- (2) 4’ x 4’ floor tiles at Food Court entrance of Pavilion
- Logo, or company name recognition on the event website pages promoting the Pavilion
- Logo inclusion on the Foodservice Tech Session holding loop
- Logo recognition in Expo Guide distributed onsite to retail attendees
Snack Attack
$15,000/day (3 days available)
Snack attack within Pavilion
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1 Snack Attack per day; available for a maximum of 2 co-sponsors per day. Includes napkins, logo’d candy, signage
Creative Content Partner
$20,000
NRF wants a partner to help create an entertaining welcome video that sets the stage for what the pavilion has to offer. Video will play in numerous pavilion locations (entrances and at each activation).
This is a chance to showcase your creative talents to thousands through technology and storytelling.
Celebrity Chef Appearance
Starting at $25,000, cost depends on desired chef (4 available)
Chefs are the new rockstars and have their own fans, shows, retail lines and more! This new Foodservice Tech Pavilion sponsorship opportunity will capture the attention of all the “foodies” at the show. Choose a chef from Top Chef or Iron Chef, chefs with Michelin stars or Food Network Shows for a 30-minute VIP meet and greet (up to 20 guests) prior to the 1-hour photo opportunity. NRF will provide a custom backdrop with a hashtag of your choice and staff to assist with photo taking.
Benefits:
- Promotional signage letting attendees know when to stop by
- Pre-show email mention in attendee update
- Website promotion on event website
- Access to the opt in pre-show list to promote the sponsorship
To see available chefs, please call Tami Sakell, VP, Exhibit & Sponsorship Sales, at 202-661-3044.
CPG Sponsor
- Would you like to be one of the official CPG partners of the Pavilion? Sampling will be welcome!
- Let’s discuss how your product can become part of the customer journey! Benefits will be determined once product and integration ideas have been determined.
Foodservice Tech Pavilion Podcast Partner
$20,000
Present your podcast show from the Foodservice Tech Pavilion area. Includes:
- 10’x10’ podcast booth with podcaster logo/custom artwork on build - located outside of the Pavilion room
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NRF will promote podcaster participation on event website
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NRF will introduce podcaster to key contacts from Pavilion & Collaboration spaces for possible interviews
More than 1100 people from these Foodservice Companies attended in 2023:
Become an exhibitor
and sponsor today.
CONTACT: Tami Sakell
VP, Exhibit & Sponsorship Sales
202-661-3044 or sakellt@nrf.com