Make Priceless Connections.
Imagine dozens of professional peer networking events, solution providers and potential partners all rolled up into three incredibly productive days. The valuable connections alone are worth the trip!
January 11-13, 2026 | Jacob K. Javits Convention Center, NYC
Don't miss Ryan Reynolds live on the keynote stage for an unforgettable conversation with Adyen CFO Ethan Tandowsky. Leading with authenticity, humor and purpose, Ryan will share how he built and sold brands like Aviation Gin, Mint Mobile and Wrexham AFC.
Get the full story
January 11-13, 2026 | Jacob K. Javits Convention Center, NYC
Explore the future of retail — on us. Retailers can register for free and experience Expo features including the Startup Hub, Foodservice Innovation Zone, Exhibitor Big Ideas sessions and more.
Claim your free Expo Pass
January 11-13, 2026 | Jacob K. Javits Convention Center, NYC
Make the most of your Big Show experience with Expo Tours and Retail Store Tours. Explore the latest retail tech on the Expo floor and step inside NYC’s most innovative stores—all with expert guides leading the way.
Explore Expo ToursExplore Retail Store Tours
January 11-13, 2026 | Jacob K. Javits Convention Center, NYC
Get the most out of your Big Show experience by using our new Schedule Builder tool. Registered attendees can share their interests, and AI will create a custom agenda packed with sessions, tours and experiences you’ll love.
Try it now
Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what’s next. We call it The Next Now. And it’s why you need to be here for NRF 2026: Retail’s Big Show. Priceless connections. Practical education. Futuristic solutions. Everything you need now — and next — is right here.
Make Priceless Connections.
Imagine dozens of professional peer networking events, solution providers and potential partners all rolled up into three incredibly productive days. The valuable connections alone are worth the trip!
Gain Practical Education.
It’s all here — inspiring speakers, data-driven industry trends, strategies from the field and focused workshops. Take home countless tips, tools and “a-ha” moments you can immediately put into practice.
Explore Futuristic Solutions.
The Expo is booming with innovation. See the roadmap to the Next Now on full display, with the latest technologies and trailblazing solution partners ready to show you what’s possible.
NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business strategies, these sessions are for you.
The AI Stage features a variety of AI session topics and is open to all retail attendees who purchase an All-Access Pass.
Marc Metrick
Chief Executive Officer
Saks Global
Kecia Steelman
President & CEO
Ulta Beauty
Dane Mathews
Chief Digital & Technology Officer
Taco Bell
Mark Barrocas
CEO
SharkNinja
Diana Marshall
EVP & Chief Experience Officer
Sam's Club
Bob Eddy
CEO
BJ's Wholesale Club, Inc.
Caroline Brown
Global Brand President
The North Face®
Sun Choe
Global Brand President
Vans
Nina Flood
Global Brand President
Timberland
Harley Finkelstein
President
Shopify
Dayna Quanbeck
President
Rothy's
Richard Cox
Chief Merchandising Officer
Pacsun
Retail media is transforming how brands connect with shoppers. Join the exclusive add-on program, What’s in Store for Retail Media Networks, for expert-led sessions on monetization, measurement and innovation within the Retail Media Networks ecosystem.
Download the NRF Events app to plan, navigate and stay connected during Retail’s Big Show. Access your personalized schedule, explore exhibitors and get real-time updates on your mobile device. Plus, try the new Schedule Builder tool and see your custom agenda appear right in the app.
January 11-13, 2026
Jacob K. Javits Convention Center, NYC