Chief Digital & Technology Officer
Taco Bell
As Taco Bell’s Chief Digital & Technology Officer, Dane leads enterprise growth through digital experience strategy for consumers and team members. By integrating Taco Bell’s culture of innovation with agility, automation/AI and platform ownership, the Digital & Technology team “dreams, builds and delivers” transformative experiences that create lasting connections with consumers and team members. Dane also leads Taco Bell’s digital transformation, launching new operating models and capabilities to accelerate the company’s enterprise growth agenda.
Prior to joining Taco Bell, Dane spent 15+ years in product development, marketing, merchandising, media, digital commerce, analytics and transformation at some of the most well-known brands including Caesars Entertainment, Target, McDonald’s, and Conagra Brands.
Tuesday Jan 13
10:30am - 11:00am
Digital innovation is reshaping every corner of the restaurant and retail landscape, impacting everything from mobile apps to kitchen operations. As part of Yum! Brands’ expansive ecosystem, Taco Bell is leveraging technology to boost agility and elevate both team and guest experiences at scale, supported by enterprise platforms like Byte by Yum! that enable smarter, faster solutions across the business.
In this session, Dane Mathews, Taco Bell’s Global Chief Digital and Technology Officer, will explore how the brand is bringing innovation to life across the customer & team member journeys – from personalization and next-gen digital commerce to AI-powered platforms – showing what it looks like when technology strategy amplifies brand strategy to drive transformational change. Whether you're in QSR, retail, or any consumer-facing industry, this session offers practical insights for building tech-forward strategies that deliver growth at the speed of change.
