Dane Mathews
Chief Digital & Technology Officer
Taco Bell
As Taco Bell’s Chief Digital & Technology Officer, Dane leads enterprise growth through digital experience strategy for consumers and team members. By integrating Taco Bell’s culture of innovation with agility, automation/AI and platform ownership, the Digital & Technology team “dreams, builds and delivers” transformative experiences that create lasting connections with consumers and team members. Dane also leads Taco Bell’s digital transformation, launching new operating models and capabilities to accelerate the company’s enterprise growth agenda.
Prior to joining Taco Bell, Dane spent 15+ years in product development, marketing, merchandising, media, digital commerce, analytics and transformation at some of the most well-known brands including Caesars Entertainment, Target, McDonald’s, and Conagra Brands.
Speaking in:
Tuesday Jan 13
10:30am - 11:00am
Hungry for innovation: Inside Taco Bell and Yum! Brands’ tech-driven evolution
From kitchens to the drive thru, AI and digital platforms are transforming the way restaurants and retailers operate, serve and innovate. Yum! Brands — parent company of Taco Bell, KFC, Pizza Hut and Habit Burger & Grill — is at the forefront of this transformation, leveraging cutting-edge technology to boost agility, streamline operations, and enhance team and guest experiences at scale. In this session, Joe Park, chief digital and technology officer at Yum! Brands and president of Byte by Yum!, and Dane Mathews, Taco Bell’s chief digital and technology officer, will explore how platforms like Byte by Yum! are fueling smarter, faster and more scalable solutions across the enterprise. They’ll dive into how Taco Bell is bringing this innovation to life through personalized experiences and operational efficiencies, demonstrating what it looks like when tech strategy meets brand execution. Whether you're in QSR, retail or any consumer-facing business, this session offers practical insights on building tech-forward strategies that elevate customer and employee engagement and operational excellence.