Richard Cox

Currently Vice President of Men’s and Global Partnerships, Richard Cox began his career at Pacsun in 2007, as an Assistant Buyer. He was drawn to Buying/Merchandising due to the fusion of the business and creative worlds, allowing him to stay close to his passion for clothing and fashion while building relationships and crafting winning strategies. Following a position at Footlocker Inc (CCS), Richard returned to Pacsun in 2013, serving in multiple roles with Men’s Merchandising through 2020 and assuming Design responsibilities in 2021.

Richard’s primary focus is on evolving the Pacsun brand and driving revenue growth through innovative product and marketing partnerships, creative merchandising strategies and community-focused initiatives. His background in merchandising has helped shape his leadership, based on a deep understanding of who the customer is, what they consider important and how best to engage with them.

During his tenure at Pacsun, Richard has spearheaded a robust Product Launch Calendar and managed key relationships with brands and creators such as Fear of God Essentials, Rhuigi Villaseñor and A$AP Rocky. He also launched Pacsun’s resale platform “PS Reserve” in collaboration with Miki Guerra of Mag Park and spearheaded Pacsun’s partnerships with Formula 1, The Met, Land Rover and Netflix.

In addition to managing the introduction of Pacsun’s wholesale business, Richard developed community-focused multi-brand collaborations such as Circulate Market. He also continues to support Pacsun’s involvement with the Fashion Scholarship Fund, in which he has mentored designers, helping them develop and deliver collections that sold at Pacsun.

Richard enjoys hikes with his family, music, cooking, art, and sports. He graduated from Stanford University with a Bachelor of arts in Psychology and Minor in Political Science. He currently resides in Long Beach, California.