Full Conference Pass

If you have a challenge, you'll find a solution in the Expo. Browse the floor and discover the latest retail technology and solutions.

The NRF Innovation Lab showcases the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics, and more. This immersive exhibit, which includes over 50 visionaries from around the globe, tracks the latest developments in retail’s tech transformation.

From AI and AR advancements to the latest applications, the Startup Zone lets attendees experience emerging tech from the industry’s best startups.

Enjoy the many lunch options available throughout the Javits. Options include Food Truck Alley on Level 2, outside the shuttle drop off area in front of the building, the food court located on Level 1, or various concession stands throughout the building.

Time for a drink! Unwind from a busy day and stroll through the aisles to take in the latest visionary retail tech.

Connect with retailers from around the world as NRF welcomes our international attendees to NRF 2021.

Let us treat you to drinks and hors d'oeuvres to welcome you to NRF 2021. Celebrate the industry as we propel forward and build the future of retail together.

'Donut' miss free coffee and donuts to start your day.

If you have a challenge, you'll find a solution in the Expo. Browse the floor and discover the latest retail technology and solutions.

The NRF Innovation Lab showcases the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics, and more. This immersive exhibit, which includes over 50 visionaries from around the globe, tracks the latest developments in retail’s tech transformation.