The FQ Equality Lounge

Sunday
January 16
10:30 am11:00 am
Traditionally feminine qualities have long been undervalued in the workplace — but those are the traits the workforce seeks in today's leadership. In fact, 72% of people believe we need a new definition of “leader” in today’s world, according to a recent study conducted by The Female Quotient and Deloitte. In this discussion, we explore why feminine strengths are taking center stage in today's business world.
Sunday
January 16
12:00 pm12:30 pm
How can we tap into the diverse talent pool that already exists in retail? While companies understand the benefits of having a diverse workforce, many aren’t sure how to make it happen. In this conversation, we discuss how companies can use the diverse talent pool in retail to their advantage and what role recruiting and training plays into this.
Sunday
January 16
2:00 pm2:30 pm
While more women are working their way into the C-suite, their career woes are far from solved in 2021. How can we ensure women in the workplace are set up for career growth from the very beginning? Join us for a conversation as we discuss why investing and supporting your team, particularly women, is not only good for your organization, but the business world as a whole. 
Sunday
January 16
2:45 pm3:15 pm
When done right, purposeful marketing goes beyond optics and drives real impact. What does it take to drive equality through a marketing lens? What KPIs matter? What strategies have marketers employed to make their campaigns levers for change? In this discussion, we speak with leaders who have mastered the art of genuinely purposeful marketing.
Tuesday
January 18
10:30 am11:00 am
Diversity and inclusion are more than buzzwords — they are differentiators. The workforce of today is driven by a sense of purpose and belonging. How do we create cultures of representation where everyone feels seen, heard, and valued? In this conversation, leaders share best practices for making sure diversity and inclusion are part of an organization's DNA.
Tuesday
January 18
12:00 pm12:30 pm
There is no “one-size-fits-all” solution when it comes to brand loyalty — people from different demographics respond in many ways. Why is that? In this conversation, we discuss why understanding different age groups is key to building brand loyalty.
Tuesday
January 18
2:00 pm2:30 pm
Today's consumers expect more from brands. Beyond simply offering high-quality products and services, they also expect brands to embody the values they value and make a positive difference in the world. In this discussion, we explore how brands can use their own organizational values to connect with consumers in a more impactful way. We also discuss the potential risks of cause-based modes of doing business, and how brands can mitigate this.