Platforms

Sunday
January 15
10:30 am–11:00 am
Javits North Level 4, Room 406, UST Stage

Under the influence: Building successful brand collaborations with content creators

Brand and content creator collaborations can drive big results but authenticity must lie at the heart of the relationship. Finding the right partner with shared ideas, goals and expectations, but also able to meet key performance expectations is crucial. In this session we talk to Hollister and Forever 21 about their experiences of what makes a successful brand collaboration

Sunday
January 15
1:15 pm–1:45 pm
Javits North Level 4, Room 404, Twilio Stage

Versed on the metaverse: How can brands participate in the next frontier of digital experiences?

Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand positioning by investing in virtual stores, building ground-breaking immersive virtual experiences on the platform and co-creating with its community.
Sunday
January 15
2:00 pm–2:30 pm
Javits North Level 4, Elastic Path Stage

Fueling fulfillment: American Eagle Outfitters’ quiet platform levels the playing field for smaller retailers

A challenging goal for any retailer, increasing speed, efficiency and sustainability while reducing cost, time and waste remains elusive for many smaller enterprises. President, Quiet Platforms (a wholly-owned subsidiary of AEO, Inc.) Shekar Natarjan, will share his insights about creating an open-source supply chain platform to help simplify retailers’ logistics and delivery networks.
Monday
January 16
10:30 am–11:00 am
Javits North Level 4, Room 404, Twilio Stage

Building an innovative and personalized luxury experience with FARFETCH and Harrods

Luxury fashion platform FARFETCH has been at the forefront of e-commerce connecting creators, curators and consumers globally. Today FARFETCH connects consumers in more than 190 countries with 1,400-plus luxury sellers. In this session, Kelly Kowal, Chief Platform Officer at FARFETCH, will be joined by brand partner Harrods, to discuss the challenges and lessons learned in building a successful international business model and how to keep up with the demands of today’s customer through innovation and personalization.

Monday
January 16
11:15 am–11:45 am
Javits North Level 4, Room 404, Twilio Stage

Retail Media Networks: How the physical store will power their next phase of growth

Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Monday
January 16
1:15 pm–1:45 pm
Javits North Level 4, Room 404, Twilio Stage

Re-imagining online holiday shopping: How luxury brands are innovating holiday shopping experiences

In a world where consumers are becoming increasingly digitally savvy, experimental and having higher expectations for their retail experiences, luxury brands are constantly thinking of new ways to impress customers. In China, e-commerce innovation is key to attracting consumers, especially the millions participating in annual holiday shopping events. Luxury brands are now at the forefront of courting these digitally savvy consumers.
Monday
January 16
2:00 pm–2:30 pm
Javits North Level 4, Room 404, Twilio Stage

Here, there, everywhere: International strategies for selling direct to consumer

More and more brands now recognise the value of going direct to consumer across borders rather than through marketplaces and other intermediaries. D2C not only cuts transaction and fulfillment costs, but enables brands to communicate directly with customers to deliver rich experiences and build relationships for long-term returns.
Tuesday
January 17
1:15 pm–1:45 pm
Javits North Level 4, Elastic Path Stage

Closing the loop: Reddit and R/GA discuss commerce, community and the consumer now and in Web 3.0

In a time when we are told to “go to where the consumer is”  retailers and brands are challenged to keep up with the consumer – they keep moving (and hiding!). These giants of Connecting with Consumers unequivocally know where they are and even know where they are going, including Web 3.0. So what does that mean for brands and retailers? Well, it’s time to close the loop and connect the dots between industries and explore communities and experiences.