It is estimated that the Chinese should account for 50% of worldwide luxury purchases by 2025. Luxury brands are seizing the opportunity to tap into this market. In this session, Hilary Milnes from Vogue Business will talk with Rodrigo Bazan, CEO of pioneering fashion brand Thom Browne and Christina Fontana of Alibaba, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.
Victoria’s Secretshows how controlling their own data has enabled them to better understand and serve customers globally. In this session Brendan Witcher, Principal Analyst at Forrester talks to Ish Patel, Chief Digital Officer, Victoria's Secret and Patrick Bousquet-Chavanne, CEO Americas, esw, about the imperatives driving brands to take a DTC global approach.
The session will explore how to break through the complexity of delivering great, consistent customer experiences internationally, from demand generation to customer retention, and every step between – merchandising, localization, checkout, payments, delivery and returns, to ensure that the beautiful brand promise made up front is delivered efficiently and authentically, regardless of where the shopper is located around the world.
Please note: Members of the media may take notes but may not record audio or video in this session.
Shopper preferences are constantly evolving - from expectations around shopping and fulfillment to personalization and DE&I initiatives. Join Kantar's Rachel Dalton and The Walt Disney Company's Stephanie Young as they explore the opportunities to better engage shoppers and drive loyalty globally through elevated experiences, story-driven moments and new platforms and ecosystems.
Well-known business ecosystems like Alibaba have transformed the Chinese retail landscape. Integrating physical and digital retailing, payments, financial services, marketplaces, media and entertainment, these tightly connected technology platforms are spawning new retail business models that are built on expansive consumer insights. In addition, emerging ecosystems, like Mercado Libre, promise to reshape retail businesses amid competition among established and new platforms.
Five to ten years of online growth in only months, evolving supply chain challenges, and new unprecedented headwinds such as labor shortages - the COVID-19 pandemic has fundamentally changed the grocery landscape. During this session, Sajal Kohli, Global Lead for McKinsey’s Retail and Consumer Packaged Goods Practice, will identify trends in the grocery space and opportunities for grocers to win a higher share of stomach and compete effectively in the future.
Let's cut through the hype and dive deep into how the Metaverse will change the way people shop, live and communicate. WGSN has been tracking this third space since 2018 and will give critical analysis on how to drive conversions, embed brand awareness and explore how retailers can navigate these new digital waters.
As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by Nick Woodhouse from Authentic Brands Group to discuss the planning involved in creating successful festival campaigns.