Brand and content creator collaborations can drive big results but authenticity must lie at the heart of the relationship. Finding the right partner with shared ideas, goals and expectations, but also able to meet key performance expectations is crucial. In this session we talk to Hollister and Forever 21 about their experiences of what makes a successful brand collaboration
Luxury fashion platform FARFETCH has been at the forefront of e-commerce connecting creators, curators and consumers globally. Today FARFETCH connects consumers in more than 190 countries with 1,400-plus luxury sellers. In this session, Kelly Kowal, Chief Platform Officer at FARFETCH, will be joined by brand partner Harrods, to discuss the challenges and lessons learned in building a successful international business model and how to keep up with the demands of today’s customer through innovation and personalization.
In a time when we are told to “go to where the consumer is” retailers and brands are challenged to keep up with the consumer – they keep moving (and hiding!). These giants of Connecting with Consumers unequivocally know where they are and even know where they are going, including Web 3.0. So what does that mean for brands and retailers? Well, it’s time to close the loop and connect the dots between industries and explore communities and experiences.