It is estimated that the Chinese should account for 50% of worldwide luxury purchases by 2025. Luxury brands are seizing the opportunity to tap into this market. In this session Hilary Milnes from Vogue Business will talk with Alibaba and a leading global luxury brand, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.
In the eyes of the consumer, sustainability is now a company's responsibility, and the bonus is that it can expand your customer base and provide a potential revenue stream—resale. Solutions are now available that can efficiently create a resale marketplace to expand your sustainability efforts. These platforms are providing a convenient pathway for retailers to move the needle toward a more sustainable world--while expanding their business. Experts will explain how you can open your own brand's resale shop, considerations to take and lessons they've learned in the process.
As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.