Marketing/Social/Influencers

Sunday
January 14
10:30 am11:00 am
Javits North, Level 4, Firework Stage
Learn how Kmart Australia doubled down on clarity of purpose and innovation to develop a strategic blueprint and operational architecture to transform its business model, moving it from a traditional discount chain to an innovative, modern, hybrid retailer. This session offers takeaways on how to overcome barriers, challenge the status quo, guidance on leadership and adopting technology solutions to empower the organization.
Sunday
January 14
10:30 am11:00 am
Javits North, Level 4, Rithum Stage

As both the world’s largest convenience retailer and the number one immediate-consumption retailer in the U.S. with over 13,000 stores, 7-Eleven is in a unique position to provide CPGs and other partners with a differentiated solution across the full marketing and innovation funnel. The company’s integrated suite of data-driven insights is led by Gulp Media—the first retail media network to serve the convenience store industry—bolstered by its C-Shopper analytics platform, Brainfreeze Collective proprietary research panel of 250,000 customers and forthcoming 7-Eleven Lab Stores.

Sunday
January 14
11:20 am11:50 am
Javits North, Level 4, Elastic Path Stage
Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social commerce and social media.
Sunday
January 14
12:10 pm12:40 pm
Javits North, Level 4, Elastic Path Stage
Get a first look at the digital shopper trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual report. She will examine the digitally driven behaviors that will alter shopping habits in 2024 so you can meet these new demands and capture more of the e-commerce market.
Monday
January 15
10:30 am11:00 am
Javits North, Level 4, Firework Stage
Retail media's first era was dominated by search ads on Amazon, but as digital advertising's third big wave evolves up the funnel and into the physical store, omnichannel RMNs are now scaling large ad businesses. In this session with retail media leaders, we examine how large retail footprints and vast troves of in-store purchase data are helping RMNs tap the full potential of physical stores as the next major media channel.
Monday
January 15
11:20 am11:50 am
Javits North, Level 4, Firework Stage
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of innovation.
Tuesday
January 16
10:30 am11:00 am
Javits North, Level 4, Elastic Path Stage
Stories of resilience and determination are powerful reminders that businesses often have to overcome obstacles and chart a new course in the quest to win back shoppers' hearts and wallets. Join us as Crocs and Claire’s share their unique journeys from setbacks to success on the road to brand and business reinvention.
Tuesday
January 16
10:30 am11:00 am
Javits North, Level 4, Rithum Stage

Shifting spending patterns and global events are causing consumers to reprioritize their lives – from how they shop to how they experience life. Customers expect more than ever from brands, and brands need more ways to attract them. We’ll discuss how to help future proof connections to shoppers that have long lasting implications.

Tuesday
January 16
12:10 pm12:40 pm
Javits North, Level 4, Rithum Stage
In this session, Vogue Business Head of Advisory Anusha Couttigane will share insights from the latest Vogue Business Index, a bi-annual study of the top 60 global luxury brands, driven by consumer research across 11 markets. Luxury remains extremely resilient, in spite of prevailing economic challenges, but some territories present specific social, economic and cultural trends that directly impact both consumer attitudes and behavior. This presentation will look at how these key shifts are manifesting across global markets. 
Tuesday
January 16
12:10 pm12:40 pm
Javits North, Level 4, Elastic Path Stage

Shein and Temu have been two of the most successful US consumer brand launches in recent history. Both share some common tactics as well as some distinctive differences. This session will provide an overview of their success and the tactics they used to achieve that success. With a focus on what existing brands can learn to apply to their own marketing efforts. You’ll leave with a better understanding of one of the most significant evolutions of the US market, and specific strategies you can employee to accelerate growth of your own brands.

Tuesday
January 16
12:10 pm12:40 pm
Javits North, Level 4, Firework Stage
Learn what drives brand influence and see which retailers from countries right across the world have the most influence as we reveal the 2024 retail top lists. David Roth, CEO of The Store WPP, will show how brand influence helps convince consumers to buy from a brand, stay loyal to it and potentially pay a premium for it – all vital, particularly now, when consumers are scrutinizing what they spend like never before. Brand Influence leads to changes in the way consumers behave, which supercharges the business's bottom line.
Tuesday
January 16
2:30 pm3:00 pm
Javits North, Level 5, SAP Theatre
Beautiful, launched in March 2021, combines elegant design, contemporary colors and modern silhouettes for high-performance appliances and cookware that look beautiful in everyone's kitchen. Beautiful was co-founded by actor, host and producer Drew Barrymore, and Made by Gather founder and CEO Shae Hong with the intention of offering innovative, purposeful, and affordable products that bring people together.