It is estimated that the Chinese should account for 50% of worldwide luxury purchases by 2025. Luxury brands are seizing the opportunity to tap into this market. In this session, Hilary Milnes from Vogue Business will talk with Rodrigo Bazan, CEO of pioneering fashion brand Thom Browne and Christina Fontana of Alibaba, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.
CRM / Loyalty
The future of ecommerce is fast. How fast? How about between 20 minutes and two hours. The pandemic has accelerated a shift in consumers’ expectations of immediacy to the point where many now view two-day delivery as unacceptably slow. Enter Ohi, a next generation instant commerce platform that is working with DTC brands to improve the post-purchase experience and increase conversion rates and repeat purchases. What is the ROI of instant commerce, and will the trend stick?
One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists – have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?
2022 shows promise of a strengthening economy and healthy consumer spending with pent-up demand for goods and services. Positioning an organization to effectively leverage positive economic factors and a strong consumer still takes vision and a sense of staying true to the organization's mission given an increasingly level retail playing field. In three successive fireside chats, attendees will hear from influential female leaders who continue to steward their organizations with a combination of agility and a vision for growth to rule their domains.
In the opening discussion, WW International president and CEO Mindy Grossman will share her vision positively impacting the health and wellness industry with community, connection and personalization at scale.