It is estimated that the Chinese should account for 50% of worldwide luxury purchases by 2025. Luxury brands are seizing the opportunity to tap into this market. In this session Hilary Milnes from Vogue Business will talk with Alibaba and a leading global luxury brand, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.
CRM / Loyalty
The market for plus-size fashion is worth nearly $30 billion in the US alone. In this session Marie Denee, creator and editor-in-chief of The Curvy Fashionista talks to Alexandra Waldman, co-founder and creative director of Universal Standard, Jessica Murphy from TrueFit and Ben Barry, Dean of Fashion at Parsons school about why the fashion industry needs to rethinking its approach to the plus-size market, prioritizing investment in fit, style and choice.
One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists – have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?