CRM / Loyalty

Sunday
January 16
10:30 am11:00 am

It is estimated that the Chinese should account for 50% of worldwide luxury purchases by  2025. Luxury brands are seizing the opportunity to tap into this market. In this session Hilary Milnes from Vogue Business will talk with Alibaba and a leading global luxury brand, sharing insight into how they are partnering to design unforgettable and elevated luxury shopping experiences.

Sunday
January 16
2:45 pm3:15 pm
The "working from home" concept has become prevalent, or at least optional for many over the last couple of years. It has changed the future of the workplace, and disrupted support businesses like drycleaners, deli's--and retail. Hear how retail environments are shifting to accommodate this new idea of live/work spaces, as former concepts give way to changing customer needs and adapt to new possibilities.
Sunday
January 16
3:30 pm4:00 pm
PepsiCo Foods CEO Steven Williams oversees all aspects of PepsiCo’s nearly $21 billion snack and convenient foods business in North America, including Frito-Lay North America (FLNA) and Quaker Foods North America (QFNA). In his role, Steven is accountable for more than 66,000 associates and over 500 locations across the United States and Canada.
Monday
January 17
12:00 pm12:30 pm

The market for plus-size fashion is worth nearly $30 billion in the US alone. In this session Marie Denee, creator and editor-in-chief of The Curvy Fashionista talks to Alexandra Waldman, co-founder and creative director of Universal Standard, Jessica Murphy from TrueFit and Ben Barry, Dean of Fashion at Parsons school about why the fashion industry needs to rethinking its approach to the plus-size market, prioritizing investment in fit, style and choice.

Tuesday
January 18
9:15 am9:45 am
Nordstrom has focused on providing customers with unparalleled service and personalized shopping experiences for 120 years. To translate its heritage of excellence in service to a digital world, the retailer remains focused on leveraging physical and digital assets to create a truly seamless and interconnected experience wherever and however customers choose to shop. Nordstrom’s digital-first approach to merchandising enables its merchants to leverage customer insights to ensure the company is deploying the right product to the right place at the right time.
Tuesday
January 18
12:00 pm12:30 pm
Consumers today are shopping and paying differently, with the adoption of alternative payment solutions–including Buy Now Pay Later (BNPL)–skyrocketing to reach over 45 million US consumers ages 14+ in 2021 alone. But the opportunity for retailers embracing innovative payment options doesn’t end at checkout. In this session, innovators in retail and payments will dive into how these platforms can help brands attract and retain new customers through dedicated marketing activities via social media, newsletters, unique shopping events and activations, and more.
Tuesday
January 18
12:00 pm12:30 pm

One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists –  have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?

Tuesday
January 18
12:00 pm12:30 pm
For brands to reach consumers along their unique journeys, there are certain things they must deeply understand - their consumers' global, contextual, and individual needs. Brands must then deliver what is most relevant based on where that customer is at that very moment in time. WW Chief Product Officer, Lucinda Newcomb will discuss the overall impact of shifting consumer behavior in today’s rapidly evolving digital world, why not all data is created equal for determining impact and why she doesn’t use the word “personalization."