Kantar Trade Promotion

Unlocking Retail Success with Kantar's Retail Insights Implementation

In the dynamic landscape of retail, staying ahead requires more than just keeping up with the trends. It demands a deep understanding of consumer behavior, market dynamics, and the ability to turn data into actionable insights. This is where Kantar, a trusted implementation partner for Retail Insights, comes into play, providing a suite of features that empower retailers to make informed decisions and drive success.


Kantar Trade Promotion: A Strategic Approach

At the core of Kantar's offerings is the Trade Promotion module, a comprehensive tool that enables retailers to plan, execute, and analyze promotional strategies. With a focus on seamless integration and customization, Kantar Trade Promotion equips retailers with the agility needed to adapt to changing market conditions.


Kantar as a Functional Consultant

1. Requirement Gathering: Kantar's functional consultants work closely with clients to understand their unique needs and challenges. Through in-depth requirement gathering sessions, they ensure a tailored solution that aligns with the retailer's objectives.


2. Solution Design and Demo: Identifying gaps and proposing solutions, Kantar consultants provide interactive demos to clients, showcasing the power of Retail Insights in addressing specific business needs.


3. Configuration and Customization: Leveraging Kantar Studio, consultants configure and customize the platform to align with the retailer's workflows, ensuring a seamless integration into existing systems.


4. Data-Driven Decision Making: Kantar emphasizes the use of data insights for decision-making. Functional consultants guide clients on extracting valuable information from the Retail Insights platform, enabling strategic choices.


5. UAT Readiness and Go-Live Preparation: Kantar consultants actively engage in User Acceptance Testing (UAT) readiness, ensuring that the solution meets the defined requirements. They play a crucial role in preparing for the Go-Live phase, providing comprehensive documentation for seamless transition.


Kantar as a Technical Consultant

1. Customization of xtel: Tailoring xtel to meet the specific requirements of different clients, Kantar's technical consultants ensure the platform's adaptability and scalability.


2. Navigator Customization: From Promotion to Promo Plan and funds, Kantar's technical experts customize the Navigator module, aligning it with the retailer's promotional strategies.


3. Code Formulas for Measure Calculation: Creating formulas in code, Kantar consultants enable retailers to calculate key measures based on the promotional state, offering granular insights into promotional effectiveness.


4. Integration Interfaces: Kantar's technical consultants design and implement both inbound and outbound interfaces, facilitating seamless data flow between Retail Insights and other systems.


5. Dashboard Creation and Modification: Utilizing code, consultants create and modify dashboards, providing retailers with a visual representation of critical metrics and KPIs.


Kantar as a Power BI Consultant

1. Data Migration and Cleaning: Kantar's Power BI consultants oversee the migration from Oracle V6 to SQL Server V8, ensuring a smooth transition. They clean and organize data for all Fact and Dim Tables in SSMS v18 for V8.


2. ADF Pipeline and ETL: Leveraging Azure Data Factory (ADF) pipelines, Kantar consultants orchestrate the full Extract, Transform, Load (ETL) refresh on the Data Warehouse. They utilize Microsoft BI (MSBI) ETL tools like SSAS, SSRS, and SSIS for mapping and linking KPIs with currency or unit of measure (UOM) tables.


3. Tabular Model Preparation: Kantar consultants prepare tabular models, loading pre-production data for DEV/UAT Schema, ensuring the accuracy and reliability of insights.


4. Power BI Visualization: Using Power BI, consultants create visually compelling representations of the data loaded, offering a user-friendly front end that aligns with click-view logic.


Future-Proof Technology with Kantar

In a rapidly evolving technological landscape, Kantar ensures retailers are equipped with future-proof solutions. By relying on the Microsoft Azure technology stack, Kantar provides a secure and scalable cloud infrastructure, supporting digitalization on a global scale.


Key Technological Advantages:


AI/ML Integration: Kantar harnesses the full power of AI/ML, embedding intelligence across processes to deliver advanced analytics and predictive insights.


Scalable Solutions: State-of-the-art solutions evolve to meet industry dynamics and changing business needs, ensuring scalability and adaptability.


Ideation and Product Evolution: Kantar actively involves its clients in the ideation process, encouraging collaboration to contribute to product evolution. This collaborative approach ensures that Retail Insights remains at the forefront of industry requirements.


In conclusion, Kantar's Retail Insights, coupled with its functional, technical, and Power BI consulting services, empowers retailers to navigate the complexities of the market with confidence. By embracing future-proof technology and fostering collaboration, Kantar positions itself as a strategic partner in the retail journey, driving success through data-driven decisions and innovative solutions.