Special Program

Friday, January 10

|

6:00pm - 10:00pm

|

Gotham Hall

Celebrating innovation, empathy & excellence among the retail solution provider community

Join senior retail leaders and partners at New York's Gotham Hall for this celebration and exclusive awards event, where you’ll experience new connections and inspiration to power you through Retail’s biggest week. For more information, click here.

Separate registration required. VIP Awards can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Saturday, January 11

|

8:00am - 6:00pm

|

Pier 60, 60 Chelsea Piers, New York, NY 10011

What's in Store for Retail Media Networks

Separate registration and fee required.

Retail Media Networks can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Join retailers, agencies and in-store experience and technology experts at this full-day event focused entirely on what's widely considered the most important channel in the white-hot retail media network (RMN) ecosystem — the physical store. NRF and STRATACACHE are partnering to take a deep dive into how in-store media networks will deliver significant streams of new revenue from the physical store.

What you'll learn:

This event features the premier experts of retail media covering key themes, challenges and solutions within the emerging in-store retail media ecosystem.

Discover how retailers are successfully deliver incremental RMN revenue from their website, mobile apps and most importantly in-store shopper traffic.
Learn new approaches to in-store ad management, in-store native digital surfaces and mission-based shopper experiences that are poised to outperform anything that’s in market today.
Find out how new sensor technology provides in-store closed loop shopper analytics and proves incrementality in-store.

Saturday, January 11

|

10:00am - 12:00pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Locations:

The Iconic Tour: Fifth Avenue—World-Class Loyalty
Sponsored by: JogoTech, MJV Technology & Innovation
Tour meeting location: Apple Store, 767 5th Avenue (5th between 58th & 59th in the GM Plaza)
On this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.

What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. The ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

The Meatpacking District
Sponsored by: MJV Technology & Innovation
Tour meeting location: Apple Store, 401 W 14th St
In this neighborhood, see AI implemented in technology, automotive, food and fashion stores. Continuing a transformation that began in the 1990s, the Meatpacking District is now home to the famed High Line linear park and the Whitney Museum of American Art. In the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and many more.

What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Oculus: Where Every Store Has a Story
Sponsored by: Invent Analytics
Tour meeting location: 230 Vesey Street, Brookfield Place in Starbucks, 2nd floor
The Oculus tour shows retailers the recent history of retail disruption, innovation, and adaptation. It is where Brookfield Place and Westfield World Trade Center combine to offer the ultimate customer journey. Visit the most innovative stores that pioneered evaluating staff based on kindness and empathy. Then go to Nike, which created the world’s greatest performance footwear. We will also stop by the stark Amazon Go, which has done away with checkout, and then take in the voluptuous Eataly, where children take cooking classes while the store sommelier educates parents on the latest Tuscan reds.

What will I learn?
Meet and learn more about technology companies driving the pace of change for the next thirty-six months.

When is this tour offered?

Saturday, January 11, 2025: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

SoHo + NoHo: Connected Store Journey
Sponsored by: Cloud4WI, Sony Electronics
Tour meeting location: Apple Store, 103 Prince St
Visit cutting-edge retailers in SoHo + NoHo, neighborhoods that are known worldwide for their innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhoods’ excitement.

What will I learn?
Learn about the latest technology and best practices for the connected store journey with a look at 2025 and beyond.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Saturday, January 11

|

10:00am - 2:00pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.
The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.
What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Location:

Intelligent Retail at American Dream
Sponsored by: JogoTech and MPC Solutions
Tour meeting location: Javits Center, Crystal Palace, Level 3, Starbucks
American Dream is the global epicenter of intelligent retail and technology innovation. It offers ski, swim, soar, luxury, fashion, beauty, grocery and dining experiences. Social media and the world’s most sophisticated intelligent digital network are on display here. Just like technology, the American Dream experience is always changing.

What will I learn?
You will learn how to measure the impact of sustainability and compare smart stores vs. standard stores.

When is this tour offered?
Saturday, January 11: 10:00 am - 2:00 pm and 3:00 pm - 7:00 pm

Saturday, January 11

|

12:30pm - 2:30pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Locations:

The Iconic Tour: Fifth Avenue—World-Class Loyalty
Sponsored by: JogoTech, MJV Technology & Innovation
Tour meeting location: Apple Store, 767 5th Avenue (5th between 58th & 59th in the GM Plaza)
On this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.

What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. The ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

The Meatpacking District
Sponsored by: MJV Technology & Innovation
Tour meeting location: Apple Store, 401 W 14th St
In this neighborhood, see AI implemented in technology, automotive, food and fashion stores. Continuing a transformation that began in the 1990s, the Meatpacking District is now home to the famed High Line linear park and the Whitney Museum of American Art. In the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and many more.

What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Oculus: Where Every Store Has a Story
Sponsored by: Invent Analytics
Tour meeting location: 230 Vesey Street, Brookfield Place in Starbucks, 2nd floor
The Oculus tour shows retailers the recent history of retail disruption, innovation, and adaptation. It is where Brookfield Place and Westfield World Trade Center combine to offer the ultimate customer journey. Visit the most innovative stores that pioneered evaluating staff based on kindness and empathy. Then go to Nike, which created the world’s greatest performance footwear. We will also stop by the stark Amazon Go, which has done away with checkout, and then take in the voluptuous Eataly, where children take cooking classes while the store sommelier educates parents on the latest Tuscan reds.

What will I learn?
Meet and learn more about technology companies driving the pace of change for the next thirty-six months.

When is this tour offered?

Saturday, January 11, 2025: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

SoHo + NoHo: Connected Store Journey
Sponsored by: Cloud4WI, Sony Electronics
Tour meeting location: Apple Store, 103 Prince St
Visit cutting-edge retailers in SoHo + NoHo, neighborhoods that are known worldwide for their innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhoods’ excitement.

What will I learn?
Learn about the latest technology and best practices for the connected store journey with a look at 2025 and beyond.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Saturday, January 11

|

3:00pm - 7:00pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Location:
Intelligent Retail at American Dream
Sponsored by: JogoTech and MPC Solutions
Tour meeting location: Javits Center, Crystal Palace, Level 3, Starbucks
American Dream is the global epicenter of intelligent retail and technology innovation. It offers ski, swim, soar, luxury, fashion, beauty, grocery and dining experiences. Social media and the world’s most sophisticated intelligent digital network are on display here. Just like technology, the American Dream experience is always changing.

What will I learn?
You will learn how to measure the impact of sustainability and compare smart stores vs. standard stores.

When is this tour offered?
Saturday, January 11: 10:00 am - 2:00 pm and 3:00 pm - 7:00 pm

Saturday, January 11

|

3:00pm - 5:00pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Locations:

The Iconic Tour: Fifth Avenue—World-Class Loyalty
Sponsored by: JogoTech, MJV Technology & Innovation
Tour meeting location: Apple Store, 767 5th Avenue (5th between 58th & 59th in the GM Plaza)
On this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.

What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. The ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

The Meatpacking District
Sponsored by: MJV Technology & Innovation
Tour meeting location: Apple Store, 401 W 14th St
In this neighborhood, see AI implemented in technology, automotive, food and fashion stores. Continuing a transformation that began in the 1990s, the Meatpacking District is now home to the famed High Line linear park and the Whitney Museum of American Art. In the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and many more.

What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Oculus: Where Every Store Has a Story
Sponsored by: Invent Analytics
Tour meeting location: 230 Vesey Street, Brookfield Place in Starbucks, 2nd floor
The Oculus tour shows retailers the recent history of retail disruption, innovation, and adaptation. It is where Brookfield Place and Westfield World Trade Center combine to offer the ultimate customer journey. Visit the most innovative stores that pioneered evaluating staff based on kindness and empathy. Then go to Nike, which created the world’s greatest performance footwear. We will also stop by the stark Amazon Go, which has done away with checkout, and then take in the voluptuous Eataly, where children take cooking classes while the store sommelier educates parents on the latest Tuscan reds.

What will I learn?
Meet and learn more about technology companies driving the pace of change for the next thirty-six months.

When is this tour offered?

Saturday, January 11, 2025: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

SoHo + NoHo: Connected Store Journey
Sponsored by: Cloud4WI, Sony Electronics
Tour meeting location: Apple Store, 103 Prince St
Visit cutting-edge retailers in SoHo + NoHo, neighborhoods that are known worldwide for their innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhoods’ excitement.

What will I learn?
Learn about the latest technology and best practices for the connected store journey with a look at 2025 and beyond.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Sunday, January 12

|

12:45pm - 1:45pm

|

River Pavilion, ReturnPro Stage

Consumer Data Landscape 2025: Leverage 3rd party transactional data to better inform strategic business decisions

We are facing a new frontier of consumer data. New technologies and processes mean that retailers have access not just to data on what their consumers do within their own brand, but how customers behave and shop outside of their digital or physical doors. In this session, we’ll dissect real-world examples from experts at Walmart, Cracker Barrel and Bain consulting who have successfully integrated 3rd party data with 1st party data to gain more complete and accurate insights into consumer behavior that drive growth. We’ll also discuss strategies for integrating the data effectively into your consumer insights strategy, and ways to get executive buy-in and build trust for these new forms of data in your organization.

Sunday, January 12

|

2:00pm - 3:00pm

|

Special Events Hall, Level 1, WIR Oasis

Special celebrity appearance: Meet Mary Bonnet from hit series "Selling Sunset"

Come to the WIR Oasis to meet special celebrity guest Mary Bonnet from the hit series, "Selling Sunset."

Named as Variety’s 40 Most Powerful Women on Reality TV, Mary Bonnet is most notably recognized for her role on Netflix's Emmy Nominated, MTV Award-winning, hit series "Selling Sunset." As Vice President at The Oppenheim Group, Mary is a prominent figure in the world of luxury real estate, and has established herself as a top-tier real estate agent in the competitive Los Angeles market. Her expertise lies in high-end properties, catering to elite clientele seeking luxury lifestyles. Beyond her professional achievements, Mary's dynamic personality and unwavering work ethic have captivated audiences worldwide, earning her a loyal fan base. Known for her impeccable style and sharp negotiation skills, she navigates the cutthroat industry with grace and finesse. As a key member of The Oppenheim Group, Mary's contributions to the agency's success are undeniable, cementing her status as one of the leading real estate agents in Hollywood.

Sunday, January 12

|

5:30pm - 7:30pm

|

Retail's CIO Party

By invitation only.

Sunday, January 12

|

6:00pm - 10:00pm

|

NRF Foundation Honors

From the most coveted award in retail, The Visionary, to our annual List of People Shaping Retail's Future, to our scholarship recipients and RISE Up Partner of the Year, the 10th anniversary of the NRF Foundation Honors celebrates the retail professionals who are sparking innovation and inspiring incredible change. Donating to the NRF Foundation guarantees your company’s invitation to the NRF Foundation Honors – our biggest stage for telling the story of how retail builds extraordinary careers.

Separate registration and fee required. Contact Maggie White to reserve your table.

Monday, January 13

|

12:00pm - 1:00pm

|

Press office, Level 1, 1C 03

Prospects and perspectives on the U.S. economy (registered press and analysts only)

Open to registered press and analysts only.

As we turn the calendar, the economic situation in the United States represents important potential changes. There is considerable variability over what might happen in 2025 in terms of economic growth, inflation employment and interest rates. NRF’s chief economist Jack Kleinhenz, Ph.D., CBE will lead a panel of economists to discuss key economic indicators, recent trends and the 2025 outlook.

Monday, January 13

|

2:00pm - 3:00pm

|

Special Events Hall, Level 1, WIR Oasis

Special celebrity appearance: Meet Mary Bonnet from hit series, "Selling Sunset"

Come to the WIR Oasis to meet special celebrity guest Mary Bonnet from the hit series, "Selling Sunset."

Named as Variety’s 40 Most Powerful Women on Reality TV, Mary Bonnet is most notably recognized for her role on Netflix's Emmy Nominated, MTV Award-winning, hit series "Selling Sunset." As Vice President at The Oppenheim Group, Mary is a prominent figure in the world of luxury real estate, and has established herself as a top-tier real estate agent in the competitive Los Angeles market. Her expertise lies in high-end properties, catering to elite clientele seeking luxury lifestyles. Beyond her professional achievements, Mary's dynamic personality and unwavering work ethic have captivated audiences worldwide, earning her a loyal fan base. Known for her impeccable style and sharp negotiation skills, she navigates the cutthroat industry with grace and finesse. As a key member of The Oppenheim Group, Mary's contributions to the agency's success are undeniable, cementing her status as one of the leading real estate agents in Hollywood.

Monday, January 13

|

5:00pm - 7:00pm

|

Talking Shop 2025

By invitation only.

Monday, January 13

|

5:30pm - 7:30pm

|

Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Locations:

The Iconic Tour: Fifth Avenue—World-Class Loyalty
Sponsored by: JogoTech, MJV Technology & Innovation
Tour meeting location: Apple Store, 767 5th Avenue (5th between 58th & 59th in the GM Plaza)
On this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.

What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. The ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

The Meatpacking District
Sponsored by: MJV Technology & Innovation
Tour meeting location: Apple Store, 401 W 14th St
In this neighborhood, see AI implemented in technology, automotive, food and fashion stores. Continuing a transformation that began in the 1990s, the Meatpacking District is now home to the famed High Line linear park and the Whitney Museum of American Art. In the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and many more.

What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Oculus: Where Every Store Has a Story
Sponsored by: Invent Analytics
Tour meeting location: 230 Vesey Street, Brookfield Place in Starbucks, 2nd floor
The Oculus tour shows retailers the recent history of retail disruption, innovation, and adaptation. It is where Brookfield Place and Westfield World Trade Center combine to offer the ultimate customer journey. Visit the most innovative stores that pioneered evaluating staff based on kindness and empathy. Then go to Nike, which created the world’s greatest performance footwear. We will also stop by the stark Amazon Go, which has done away with checkout, and then take in the voluptuous Eataly, where children take cooking classes while the store sommelier educates parents on the latest Tuscan reds.

What will I learn?
Meet and learn more about technology companies driving the pace of change for the next thirty-six months.

When is this tour offered?

Saturday, January 11, 2025: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

SoHo + NoHo: Connected Store Journey
Sponsored by: Cloud4WI, Sony Electronics
Tour meeting location: Apple Store, 103 Prince St
Visit cutting-edge retailers in SoHo + NoHo, neighborhoods that are known worldwide for their innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhoods’ excitement.

What will I learn?
Learn about the latest technology and best practices for the connected store journey with a look at 2025 and beyond.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Tuesday, January 14

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12:00pm - 1:00pm

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Press office, Level 1, 1C 03

Consumer outlook 2025 (registered press and analysts only)

Open to registered press and analysts only.

While factors such as inflation and higher interest rates continued to weigh on consumers’ minds in 2024, shoppers demonstrated they still had the willingness and ability to spend on essential categories and moments throughout the year. At the same time, they kept their eye on the bottom line, seeking value in a variety of ways. Looking ahead to 2025, consumers are facing a more uncertain environment. Join the NRF research team and other leading experts as they discuss emerging trends from the 2024 holiday season and what they mean for consumer trends in 2025.

Lunch is provided, first come, first served.

Tuesday, January 14

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5:30pm - 7:30pm

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Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated, time efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices.

The tours allow people to get insider insights, network with peers and stay ahead of industry trends. Programs are created with retailers and designed to deliver impactful unique experiences for each location.

Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, business analyst consulting, or retailers who want to learn new perspectives.

What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

Experience new perspectives as you go behind the scenes
Learn the different solutions each retail store has adopted to overcome their challenges
Be inspired with new trends and technology
Network with your peers

Tour Locations:

The Iconic Tour: Fifth Avenue—World-Class Loyalty
Sponsored by: JogoTech, MJV Technology & Innovation
Tour meeting location: Apple Store, 767 5th Avenue (5th between 58th & 59th in the GM Plaza)
On this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.

What will I learn?
You will learn how in-store advertising drives in-store customer loyalty programs. The ad experiences should add value rather than detract from the overall customer experience. Loyalty programs are rising in importance as paid media costs increase, which allows retailers to leverage their own connections with consumers more effectively.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

The Meatpacking District
Sponsored by: MJV Technology & Innovation
Tour meeting location: Apple Store, 401 W 14th St
In this neighborhood, see AI implemented in technology, automotive, food and fashion stores. Continuing a transformation that began in the 1990s, the Meatpacking District is now home to the famed High Line linear park and the Whitney Museum of American Art. In the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and many more.

What will I learn?
You will learn the best practices of utilizing generative AI and the AI technology road map.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

Oculus: Where Every Store Has a Story
Sponsored by: Invent Analytics
Tour meeting location: 230 Vesey Street, Brookfield Place in Starbucks, 2nd floor
The Oculus tour shows retailers the recent history of retail disruption, innovation, and adaptation. It is where Brookfield Place and Westfield World Trade Center combine to offer the ultimate customer journey. Visit the most innovative stores that pioneered evaluating staff based on kindness and empathy. Then go to Nike, which created the world’s greatest performance footwear. We will also stop by the stark Amazon Go, which has done away with checkout, and then take in the voluptuous Eataly, where children take cooking classes while the store sommelier educates parents on the latest Tuscan reds.

What will I learn?
Meet and learn more about technology companies driving the pace of change for the next thirty-six months.

When is this tour offered?

Saturday, January 11, 2025: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

SoHo + NoHo: Connected Store Journey
Sponsored by: Cloud4WI, Sony Electronics
Tour meeting location: Apple Store, 103 Prince St
Visit cutting-edge retailers in SoHo + NoHo, neighborhoods that are known worldwide for their innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhoods’ excitement.

What will I learn?
Learn about the latest technology and best practices for the connected store journey with a look at 2025 and beyond.

When is this tour offered?

Saturday, January 11: 10:00 am - 12:00 pm, 12:30 pm - 2:30 pm, and 3:00 pm - 5:00 pm
Monday, January 13: 5:30 pm - 7:30 pm
Tuesday, January 14: 5:30 pm - 7:30 pm

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